Marketing Manager, APAC

📌 Core Information

🔹 Job Title: Marketing Manager, APAC

🔹 Company: StackAdapt

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK (APAC)

🚀 Job Overview

Key aspects of this role include:

• Driving integrated marketing programs across field and digital channels in APAC
• Building brand presence and executing regional go-to-market campaigns
• Shaping thought leadership opportunities and supporting sales enablement
• Collaborating with global marketing teams and localizing campaigns and messaging
• Analyzing and optimizing marketing performance metrics

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in adtech or DSP platforms and a passion for storytelling. The ideal candidate will have experience working in the APAC region and be comfortable managing multiple initiatives across regions and functions.

📋 Key Responsibilities

✅ Collaborate with sales, partnerships, and global marketing teams to localize campaigns and messaging

✅ Craft persuasive content and narratives that highlight our value propositions, product innovations, and client success stories

✅ Identify opportunities to position StackAdapt as a thought leader in the adtech industry through speaking engagements, media partnerships, and content collaborations

✅ Drive planning and execution of events, webinars, trade shows, and sponsorship opportunities—ensuring brand consistency and measurable outcomes

✅ Develop and execute integrated field and digital marketing strategies to support awareness, lead generation, and pipeline growth in APAC markets

✅ Lead execution of demand generation initiatives and partner with global marketing team channel owners including email marketing, paid media, social media, and SEO/SEM efforts

✅ Analyze and optimize marketing performance metrics, and report on campaign results to stakeholders

ASSUMPTION: The role requires a mix of strategic thinking, content creation, project management, and data analysis skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of marketing experience with a mix of field and digital marketing responsibilities, preferably in the adtech, martech, or SaaS space

Required Skills:

• Exceptional storytelling and content development skills with an eye for strategic messaging and brand voice
• Direct experience working with DSPs or other programmatic advertising platforms
• Proven success in leading B2B marketing campaigns in APAC, with strong cultural and market awareness
• Strong project management skills and the ability to juggle multiple initiatives across regions and functions
• Data-driven mindset with proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads)

Preferred Skills:

• Fluency in local languages (e.g., Mandarin, Japanese, Korean) would be an asset
• Experience working with regional or global marketing teams

ASSUMPTION: The ideal candidate will have a strong background in adtech or DSP platforms and a proven track record of driving successful marketing campaigns in the APAC region. They should be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: Based on experience and market conditions, the salary range for this role is estimated to be SGD 120,000 - 160,000 per annum. This estimate is inclusive of base salary and variable compensation.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work arrangements and remote work options
• Professional development opportunities and training
• Employee referral bonus program

Working Hours: Full-time position with standard business hours, but may require flexibility to accommodate different time zones and event schedules

ASSUMPTION: The salary range provided is an estimate based on market conditions and the company's compensation philosophy. The final offer will be determined based on the candidate's qualifications, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: StackAdapt operates in the adtech industry, specializing in self-serve advertising platforms that offer multi-channel solutions including native, display, video, connected TV, audio, in-game ads, and digital out-of-home ads. The company empowers thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day.

Company Size: StackAdapt is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment with ample opportunities for growth and innovation.

Founded: StackAdapt was founded in 2014 and has since grown to become a leading technology company that empowers marketers to reach, engage, and convert audiences with precision.

Company Description:

• StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions, empowering thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day.
• The company was founded with a vision to be more than an advertising platform; it's a hub of innovation, imagination, and creativity.
• StackAdapt has been recognized for its diverse and supportive workplace, high-performing campaigns, award-winning customer service, and innovation.

Company Specialties:

• Content amplification
• Content Distribution
• Advertising
• Native Ads
• Display Ads
• Mobile Ads
• Audio Ads
• Connected TV Ads
• Programmatic Advertising
• Demand-side Platform

Company Website: http://www.stackadapt.com

ASSUMPTION: Working at StackAdapt offers applicants the opportunity to join a dynamic, growing company with a strong focus on innovation and customer success. The company's commitment to diversity and inclusion creates a supportive work environment for employees from various backgrounds.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, content creation, project management, and data analysis skills.

Reporting Structure: The Marketing Manager, APAC will report directly to the Vice President of Marketing and collaborate with global marketing teams, sales, and partnerships to execute regional campaigns and drive brand awareness.

Work Arrangement: This role is remote-friendly, with a focus on results and performance rather than hours worked. The ideal candidate will be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As StackAdapt continues to grow, there will be opportunities for the Marketing Manager, APAC to take on additional responsibilities and advance their career within the marketing organization.
• The company's focus on innovation and customer success creates an environment where employees can learn and develop new skills.
• StackAdapt offers professional development opportunities and training to help employees grow both personally and professionally.

ASSUMPTION: The Marketing Manager, APAC role offers a unique opportunity for a strategic and creative marketing professional to make a significant impact on the company's growth in the APAC region. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to drive brand awareness and lead generation.

🌍 Location & Work Environment

Office Type: StackAdapt's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 100 University Avenue, Floor 5, Toronto, ON M5J 1V6, CA

Geographic Context:

• Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment.
• The city-state is known for its strong focus on innovation, entrepreneurship, and digital transformation.
• Singapore's strategic location in the heart of Southeast Asia makes it an ideal base for managing marketing campaigns across the APAC region.

Work Schedule: Full-time position with standard business hours, but may require flexibility to accommodate different time zones and event schedules

ASSUMPTION: Working in Singapore offers applicants the opportunity to live and work in a dynamic, multicultural city with a strong focus on innovation and entrepreneurship. The city-state's strategic location in the heart of Southeast Asia makes it an ideal base for managing marketing campaigns across the APAC region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent team
• Virtual interview with the hiring manager and cross-functional team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Content creation and storytelling skills
• Project management and organizational skills
• Data analysis and reporting
• Cultural awareness and market knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the APAC region and with adtech or DSP platforms.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
• Demonstrate your understanding of the APAC market and StackAdapt's business by researching the company and its competitors.

ATS Keywords: Marketing Manager, APAC, Adtech, DSP, Programmatic Advertising, Campaign Development, Content Creation, Project Management, Data Analysis, Lead Generation, Brand Awareness, Thought Leadership, Event Planning, Sales Enablement

ASSUMPTION: The interview process for the Marketing Manager, APAC role will focus on assessing the candidate's strategic thinking, content creation, project management, and data analysis skills, as well as their cultural awareness and market knowledge. The ideal candidate will be able to demonstrate their ability to work effectively in a dynamic, fast-paced environment and collaborate with cross-functional teams.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• LinkedIn Ads
• Marketo (or similar marketing automation platform)
• Asana (or similar project management tool)
• Slack (or similar team communication platform)

ASSUMPTION: The Marketing Manager, APAC will be expected to be proficient in using marketing tools and platforms to execute campaigns, analyze performance, and collaborate with cross-functional teams. The ideal candidate will have experience using similar tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Integrity
• Accountability

Work Style:

• Results-driven
• Creative and strategic thinking
• Strong project management skills
• Data-driven decision making
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving successful marketing campaigns in the APAC region?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you possess strong storytelling and content development skills, with an eye for strategic messaging and brand voice?
• Are you proficient in using marketing tools and platforms to execute campaigns, analyze performance, and collaborate with cross-functional teams?

ASSUMPTION: The ideal candidate for the Marketing Manager, APAC role will be a strategic and creative marketing professional with a strong background in adtech or DSP platforms and a proven track record of driving successful marketing campaigns in the APAC region. They will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to drive brand awareness and lead generation.

⚠️ Potential Challenges

• Managing multiple initiatives across regions and functions may require strong project management skills and the ability to prioritize effectively
• Working in a fast-paced, dynamic environment may require flexibility and adaptability
• Collaborating with global marketing teams and localizing campaigns and messaging may require strong cultural awareness and market knowledge
• Analyzing and optimizing marketing performance metrics may require a data-driven mindset and proficiency in marketing tools and platforms

ASSUMPTION: The Marketing Manager, APAC role offers a unique opportunity for a strategic and creative marketing professional to make a significant impact on the company's growth in the APAC region. However, the role also presents several challenges that require strong project management skills, cultural awareness, and a data-driven mindset.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses specifically on the APAC region and requires a strong understanding of the local market and cultural nuances
• While the role shares similarities with other marketing manager positions in terms of campaign development, content creation, and project management, the APAC focus sets it apart
• Career progression in this role may lead to regional marketing leadership or global marketing management positions within the company

ASSUMPTION: The Marketing Manager, APAC role is unique in its focus on the APAC region and requires a strong understanding of the local market and cultural nuances. While the role shares similarities with other marketing manager positions, the APAC focus sets it apart and offers a unique opportunity for career growth and development.

📝 Sample Projects

• Developing and executing a regional go-to-market campaign for a new product launch in the APAC market
• Creating a thought leadership content series featuring local industry experts and influencers to position StackAdapt as a leading adtech provider in the region
• Planning and executing a series of regional events and webinars to drive brand awareness and lead generation

ASSUMPTION: The Marketing Manager, APAC will be responsible for developing and executing strategic marketing campaigns that drive brand awareness, lead generation, and pipeline growth in the APAC region. The ideal candidate will have experience working on similar projects and be comfortable managing multiple initiatives across regions and functions.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the APAC region and how this role fits into those plans?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What is the company's approach to collaboration and communication with global marketing teams and regional offices?

ASSUMPTION: The ideal candidate for the Marketing Manager, APAC role will be a strategic and creative marketing professional with a strong background in adtech or DSP platforms and a proven track record of driving successful marketing campaigns in the APAC region. They will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to drive brand awareness and lead generation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the APAC region and with adtech or DSP platforms.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
• Demonstrate your understanding of the APAC market and StackAdapt's business by researching the company and its competitors.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.