📌 Core Information
🔹 Job Title: Marketing Manager, APAC
🔹 Company: StackAdapt
🔹 Location: Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing programs across field and digital channels in APAC
- Collaborating with sales, partnerships, and global marketing teams to localize campaigns and messaging
- Crafting persuasive content and narratives highlighting StackAdapt's value propositions, product innovations, and client success stories
- Identifying thought leadership opportunities and executing events, webinars, trade shows, and sponsorships
- Developing and executing integrated field and digital marketing strategies to support awareness, lead generation, and pipeline growth
- Analyzing and optimizing marketing performance metrics, and reporting on campaign results to stakeholders
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in adtech or DSP platforms and a passion for storytelling.
📋 Key Responsibilities
✅ Collaborate with sales, partnerships, and global marketing teams to localize campaigns and messaging
✅ Craft persuasive content and narratives that highlight StackAdapt's value propositions, product innovations, and client success stories
✅ Identify opportunities to position StackAdapt as a thought leader in the adtech industry through speaking engagements, media partnerships, and content collaborations
✅ Drive planning and execution of events, webinars, trade shows, and sponsorship opportunities—ensuring brand consistency and measurable outcomes
✅ Develop and execute integrated field and digital marketing strategies to support awareness, lead generation, and pipeline growth in APAC markets
✅ Lead execution of demand generation initiatives and partner with global marketing team channel owners including email marketing, paid media, social media, and SEO/SEM efforts
✅ Analyze and optimize marketing performance metrics, and report on campaign results to stakeholders
ASSUMPTION: The ideal candidate will have a mix of field and digital marketing responsibilities, with a focus on driving measurable outcomes and optimizing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of marketing experience, with a mix of field and digital marketing responsibilities, preferably in the adtech, martech, or SaaS space
Required Skills:
- Exceptional storytelling and content development skills with an eye for strategic messaging and brand voice
- Direct experience working with DSPs or other programmatic advertising platforms
- Proven success in leading B2B marketing campaigns in APAC, with strong cultural and market awareness
- Strong project management skills and the ability to juggle multiple initiatives across regions and functions
- Data-driven mindset with proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads)
Preferred Skills:
- Fluency in multiple Asian languages
- Experience working with global marketing teams
- Knowledge of the APAC marketing landscape and trends
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and platforms is essential for this role. Additionally, fluency in multiple Asian languages and knowledge of the APAC marketing landscape would be highly beneficial.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for an experienced marketing manager in APAC)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work arrangements
- Professional development opportunities
- Employee referral bonus program
Working Hours: Full-time position with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for an experienced marketing manager in APAC. Benefits and working hours are based on StackAdapt's company profile and standard practices for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: StackAdapt operates in the technology, information, and internet industry, specializing in programmatic advertising and demand-side platforms (DSPs).
Company Size: StackAdapt has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: StackAdapt was founded in 2014, with headquarters in Toronto, Canada.
Company Description:
- StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions, including native, display, video, connected TV, audio, in-game ads, and digital out-of-home ads.
- The company empowers thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day.
- StackAdapt was founded with a vision to be more than an advertising platform, serving as a hub of innovation, imagination, and creativity.
Company Specialties:
- Content amplification
- Content Distribution
- Advertising
- Native Ads
- Display Ads
- Mobile Ads
- Audio Ads
- Connected TV Ads
- Programmatic Advertising
- Demand-side Platform
Company Website: http://www.stackadapt.com
ASSUMPTION: StackAdapt's company description and specialties are based on the information provided in the job listing and the company's LinkedIn profile.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and execution of marketing campaigns.
Reporting Structure: The Marketing Manager, APAC, will report directly to the Vice President of Marketing and collaborate with various teams, including sales, partnerships, and global marketing.
Work Arrangement: This role is remote-friendly, with the expectation of working Australia time zone hours.
Growth Opportunities:
- Potential to expand the role's scope based on performance and the company's growth in the APAC region
- Opportunities to work with and learn from experienced marketing professionals across the global team
- Possibility to take on additional responsibilities or lead a team as the company continues to grow
ASSUMPTION: Growth opportunities are based on industry standards and the company's size, with potential for expansion based on performance and the company's success in the APAC region.
🌍 Location & Work Environment
Office Type: Remote-friendly with the expectation of working Australia time zone hours
Office Location(s): Australia
Geographic Context:
- The APAC region is diverse, with unique cultural, linguistic, and market nuances that the Marketing Manager must navigate
- APAC is a significant market for StackAdapt, with potential for growth and expansion
- The role requires a strong understanding of the APAC marketing landscape and trends
Work Schedule: Full-time position with flexible hours and the expectation of working Australia time zone hours
ASSUMPTION: The work environment is primarily remote, with the expectation of working Australia time zone hours to collaborate effectively with the global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent team
- Virtual interview with the hiring manager and potential team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Content creation and storytelling skills
- Understanding of the APAC marketing landscape and trends
- Cultural awareness and adaptability
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, storytelling skills, and APAC market knowledge
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of StackAdapt's platform and value proposition in your application materials
ATS Keywords: Marketing Manager, APAC, Adtech, DSP, B2B Marketing, Campaign Execution, Performance Metrics, Sales Enablement, Thought Leadership, Event Planning, Digital Marketing, SEO, SEM
ASSUMPTION: The interview process and assessment areas are based on industry standards and the information provided in the job listing. Applicants should tailor their application materials to demonstrate their fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- LinkedIn Ads
- Other marketing tools and platforms as needed
ASSUMPTION: The tools and technologies listed are based on the required skills and industry standards for marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Imagination
- Creativity
- Collaboration
- Customer-centricity
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Strategic and creative
- Collaborative and team-focused
- Adaptable and culturally aware
Self-Assessment Questions:
- How do you approach tailoring marketing messages and campaigns for diverse cultural and linguistic audiences in APAC?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its performance?
- How do you stay up-to-date with marketing trends and technologies, and how have you applied this knowledge in previous roles?
ASSUMPTION: The company values and work style are based on the information provided in the job listing and the company's LinkedIn profile. Self-assessment questions are designed to evaluate the candidate's fit for the role and the company's culture.
⚠️ Potential Challenges
- Navigating the diverse cultural, linguistic, and market nuances of the APAC region
- Balancing the demands of global marketing teams and local market requirements
- Managing multiple initiatives and priorities across regions and functions
- Adapting to a remote work environment and collaborating with a global team
- Keeping up with the fast-paced and ever-evolving adtech industry
ASSUMPTION: Potential challenges are based on industry insights, the role's requirements, and the company's size and global presence.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the APAC region and requires a strong understanding of its unique marketing landscape and trends
- This role offers the opportunity to work with a global team and gain exposure to multiple marketing channels and disciplines
- Career progression may involve expanding the role's scope, taking on additional responsibilities, or leading a team as the company grows
ASSUMPTION: The comparison points are based on industry insights, the role's requirements, and the company's size and global presence.
📝 Sample Projects
- Developing and executing a regional go-to-market campaign for a new product launch in APAC
- Collaborating with global marketing teams to localize content and messaging for APAC audiences
- Identifying and securing speaking engagements and media partnerships to position StackAdapt as a thought leader in the adtech industry
ASSUMPTION: Sample projects are based on the role's responsibilities and industry insights.
❓ Key Questions to Ask During Interview
- How does StackAdapt support the growth and development of its marketing managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does StackAdapt measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most significant challenges facing the APAC marketing team, and how can this role address them?
- How does StackAdapt foster a culture of innovation and creativity, and how can I contribute to this culture as a marketing manager?
ASSUMPTION: Key questions to ask during the interview are based on the role's responsibilities, the company's culture, and industry insights.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, storytelling skills, and APAC market knowledge
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of StackAdapt's platform and value proposition in your application materials
- Follow up with the StackAdapt Talent team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
