📌 Core Information
🔹 Job Title: Marketing Manager – APAC
🔹 Company: Remitly
🔹 Location: Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving regional strategy for IDVerse, a cutting-edge digital identity verification portfolio.
- Focusing on account-based marketing (ABM) to target key accounts across APAC.
- Aligning with sales and localising campaigns to accelerate pipeline and drive revenue.
- Leading integrated multi-channel demand generation campaigns and coordinating field events.
- Measuring and optimising ROI using tools like Salesforce and Marmind.
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong grasp of ABM and a passion for delivering measurable business impact in the APAC region.
📋 Key Responsibilities
✅ Design and execute ABM strategies targeting key accounts across APAC.
✅ Localise and launch campaigns that resonate across regulated industries.
✅ Lead integrated multi-channel demand generation campaigns.
✅ Coordinate impactful field events, executive roundtables, and webinars.
✅ Align closely with sales to accelerate pipeline and drive revenue.
✅ Use tools like Salesforce and Marmind to track, measure, and optimise ROI.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success in the APAC region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years in B2B marketing, ideally in SaaS, identity verification, or risk tech industries.
Required Skills:
- Proven success in APAC ABM program delivery.
- Deep knowledge of the buyer journey in regulated industries.
- Strong cross-functional stakeholder management.
- Experience with marketing automation and CRM platforms.
- Creativity, strategic thinking, and a passion for results.
Preferred Skills:
- Experience with Salesforce and Marmind.
- Fluency in multiple Asian languages.
ASSUMPTION: Candidates with a strong background in B2B marketing, ABM experience, and a deep understanding of the APAC market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Discounted Health plan rate and Optical Assistance.
- Paid birthday leave, volunteering days, wellbeing support & more.
- Life assurance and income protection.
- Option to buy additional Annual Leave days.
- Employee Assistance Program.
- Access to learning and development resources.
- Electric Vehicle Novated Leasing.
Working Hours: Full-time, with a flexible hybrid work arrangement.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Remitly is an international payments company that leverages digital channels to send money internationally.
Company Size: 1,001-5,000 employees. As a mid-sized company, Remitly offers a mix of structured processes and opportunities for growth and innovation.
Founded: 2011. Remitly has established itself as a leader in the international payments industry and has expanded its services globally.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
- Remitly is committed to providing a fair and accessible hiring process, offering various wellbeing initiatives, and promoting a healthy work-life balance.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital financial services and global expansion provides opportunities for marketing professionals to gain experience in a dynamic and growing industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and career progression within the APAC region.
Reporting Structure: This role reports to the Regional Marketing Manager and works closely with the sales team to drive marketing efforts and accelerate pipeline.
Work Arrangement: Hybrid work arrangement with combined home/office-based arrangements for a flexible work-life balance.
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs.
- Opportunities to work on high-growth verticals like financial services, fintech, telco, and crypto.
- Chance to gain experience in account-based marketing and drive regional strategy.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive regional strategy, gain experience in ABM, and work on high-growth verticals within the APAC region.
🌍 Location & Work Environment
Office Type: Hybrid work environment with a combination of home and office-based arrangements.
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is a major global city with a thriving financial services industry.
- The city offers a high standard of living, diverse cultural experiences, and a mild climate.
- Sydney is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time, with a flexible hybrid work arrangement.
ASSUMPTION: Sydney's vibrant financial services industry and diverse cultural experiences provide an ideal backdrop for a marketing professional to drive regional strategy and gain experience in ABM.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager.
- On-site or virtual interview with the regional marketing manager and a member of the sales team.
- Final round interview with the regional marketing director.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Understanding of the APAC market and buyer journey in regulated industries.
- Ability to work collaboratively with cross-functional teams, including sales.
- Experience with marketing automation and CRM platforms.
- Creativity and passion for results.
Application Tips:
- Highlight your experience with ABM and driving regional marketing strategies in your resume.
- Tailor your cover letter to explain how your background and skills make you a strong fit for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Remitly's products and services to demonstrate your understanding of the company and its offerings.
ATS Keywords: APAC, ABM, Marketing Manager, Regional Strategy, Demand Generation, Sales Alignment, Pipeline Acceleration, Regulated Industries, Buyer Journey, Marketing Automation, CRM Platforms
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, APAC market knowledge, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce
- Marmind
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to track, measure, and optimise marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Remitly prioritises the needs and preferences of its customers in all aspects of its business.
- Inclusive: Remitly fosters a diverse and inclusive work environment where everyone feels valued and respected.
- Collaborative: Remitly encourages teamwork, open communication, and collective problem-solving.
Work Style:
- Data-driven: Remitly uses data and analytics to inform decision-making and measure performance.
- Agile: Remitly embraces change and adapts quickly to new challenges and opportunities.
- Customer-focused: Remitly prioritises the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- Do you have a proven track record of driving regional marketing strategies in the APAC region?
- Are you comfortable working collaboratively with cross-functional teams, including sales?
- Do you have experience with marketing automation and CRM platforms?
- Are you passionate about delivering measurable business impact through data-driven marketing efforts?
ASSUMPTION: Candidates who align with Remitly's values and work style will be most successful in this role and contribute to the company's ongoing growth and success.
⚠️ Potential Challenges
- Managing multiple stakeholders across APAC time zones may require flexibility and effective communication.
- Balancing strategic planning and tactical execution can be challenging, as this role requires both big-picture thinking and hands-on implementation.
- Working in a hybrid environment may require strong self-motivation and time management skills.
- Driving regional strategy in a dynamic and evolving market can present unique challenges and opportunities.
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced, dynamic environment will be best suited to this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on account-based marketing and requires a strong understanding of the buyer journey in regulated industries.
- APAC experience is essential for success in this role, as it requires a deep understanding of the regional market and its unique characteristics.
- Career progression in this role may involve expanding responsibilities, working on high-growth verticals, and gaining experience in account-based marketing.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive regional strategy, gain experience in ABM, and work on high-growth verticals within the APAC region.
📝 Sample Projects
- Developing and executing an ABM strategy for a key financial services client in the APAC region.
- Localising a global marketing campaign to resonate with customers in the APAC market.
- Coordinating a series of field events, executive roundtables, and webinars to engage key accounts and drive pipeline.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role and the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing strategy for IDVerse and how this role fits into that plan?
- How does the sales team support and collaborate with marketing efforts in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the most challenging aspects of driving regional marketing strategy in the APAC region, and how does this role address those challenges?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link.
- Tailor your resume to highlight your experience with ABM, driving regional marketing strategies, and working with cross-functional teams.
- Write a cover letter explaining how your background and skills make you a strong fit for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Remitly's products and services to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
