Marketing Manager, APAC

📌 Core Information

🔹 Job Title: Marketing Manager, APAC

🔹 Company: Control Risks

🔹 Location: Hong Kong (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote in Hong Kong)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-channel marketing campaigns to drive business growth and generate quality leads.
• Collaborating with subject matter experts to create compelling content and messaging.
• Tracking, measuring, and analyzing program activities to maximize impact and communicate results to stakeholders.
• Working closely with the marketing team and global stakeholders to align regional marketing efforts with global priorities.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills to successfully execute campaigns and drive business development value.

📋 Key Responsibilities

✅ Execute compelling integrated, multi-channel campaigns that target key audiences across the funnel to generate and nurture quality enquiries/leads and conversions.

✅ Track, measure, analyze, and refine program activities to maximize impact and communicate results to key stakeholders.

✅ Responsible for content creation, including working with subject matter experts to capture their expertise and insights.

✅ Contribute to ongoing credentialing activity, including industry awards, rankings, and other recognition programs.

ASSUMPTION: This role requires a strong understanding of the APAC market, as well as the ability to adapt global marketing strategies to fit regional needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 8+ years of B2B professional services marketing experience.

Required Skills:

• Proven track record in end-to-end multi-channel campaign development and execution.
• Expertise in both digital and traditional marketing techniques.
• Strong marketing copywriting and content editing skills.
• Strong knowledge of marketing technology and CRM systems.
• Experience working in a matrix environment.
• Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones.

Preferred Skills:

• Fluency in multiple Asian languages.
• Experience working in the risk management or consulting industry.

ASSUMPTION: Candidates with experience in B2B marketing within the professional services sector and a strong understanding of the APAC market will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (Based on industry standards for a Marketing Manager role in Hong Kong with 8+ years of experience)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement savings plan
• Generous annual leave
• Flexible working hours

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Hong Kong with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Control Risks specializes in global risk consulting, helping organizations succeed in volatile and uncertain environments.

Company Size: 1,001-5,000 employees. As a mid-sized company, Control Risks offers a balance between the resources and opportunities of a larger organization and the intimacy and agility of a smaller one.

Founded: 1975. Control Risks was founded in London, England, and has since grown into a global organization with offices in over 40 countries.

Company Description:

• Control Risks is a global specialist risk consultancy that helps create secure, compliant, and resilient organizations.
• The company combines unrivaled expertise, experience, and reach with the power of data and technology to provide insight and intelligence needed to stay on track, realize opportunities, and grow.
• Control Risks works with clients to anticipate, navigate, and mitigate risks, helping them to succeed in volatile and uncertain environments.

Company Specialties:

• Crisis Management
• Security Consulting
• Corporate Investigations
• Political Risk Analysis
• Travel Security
• Information Security
• eDiscovery
• Forensics
• Security Design
• Business Continuity
• Maritime Security
• Due Diligence
• Fraud Investigations
• Cyber Security
• Data Analytics

Company Website: http://www.controlrisks.com

ASSUMPTION: Control Risks' expertise in global risk consulting makes it an attractive employer for candidates interested in a challenging and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing professional with a focus on campaign development and execution.

Reporting Structure: This role reports directly to the Marketing Programme Lead for Asia Pacific and works closely with the marketing team and subject matter experts.

Work Arrangement: Hybrid (Remote in Hong Kong). The role requires a presence in Hong Kong but offers flexibility for remote work.

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior marketing role within the organization.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Chance to develop skills in global marketing and cross-cultural collaboration.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a global organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote in Hong Kong). The role requires a presence in Hong Kong but offers flexibility for remote work.

Office Location(s): Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment.
• The city offers a high standard of living, with excellent infrastructure, international schools, and cultural attractions.
• Hong Kong is a multicultural city with a diverse range of dining, shopping, and entertainment options.

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the hiring manager or panel
• Background check and reference check

Key Assessment Areas:

• Marketing campaign development and execution skills
• Strategic thinking and problem-solving abilities
• Cross-cultural collaboration and communication skills
• Adaptability and resilience in the face of uncertainty

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Provide specific examples of successful marketing campaigns you've developed and executed.
• Demonstrate your understanding of the APAC market and Control Risks' business.

ATS Keywords: B2B Marketing, Campaign Development, Digital Marketing, Traditional Marketing, Marketing Copywriting, Content Editing, Marketing Technology, CRM Systems, Matrix Environment, Cross-Cultural Collaboration, Commercial Acumen, Value Proposition Development

ASSUMPTION: Control Risks' interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic and uncertain environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• HubSpot
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and analytics platforms will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Resilience

Work Style:

• Results-driven
• Adaptable and resilient
• Collaborative and team-oriented
• Strategic and forward-thinking
• Comfortable working in a matrix environment

Self-Assessment Questions:

• Do you thrive in a dynamic and uncertain environment?
• Are you comfortable working with diverse teams across cultures and time zones?
• Do you have a proven track record of developing and executing successful marketing campaigns?

ASSUMPTION: Control Risks values candidates who align with their core values and are adaptable, resilient, and results-driven.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing regional priorities with global marketing strategies.
• Adapting to a dynamic and uncertain business environment.
• Working effectively in a matrix organization with a global team.
• Navigating the unique cultural and business landscape of the APAC region.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the APAC region and the need to balance regional priorities with global marketing strategies.
• Control Risks' expertise in global risk consulting sets it apart from other consulting firms, offering unique opportunities for candidates interested in this field.
• This role provides a clear career path for advancement within the marketing function and the organization as a whole.

ASSUMPTION: Candidates should consider their interest in the APAC region and the unique aspects of Control Risks' business when comparing this role to other marketing manager positions.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new service offering in the APAC region.
• Collaborating with subject matter experts to create thought leadership content and position Control Risks as a leading global risk consultancy.
• Analyzing campaign performance data to optimize marketing efforts and maximize return on investment.

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing manager role at Control Risks.

❓ Key Questions to Ask During Interview

• How does this role balance regional marketing priorities with global marketing strategies?
• What are the key challenges facing the marketing team in the APAC region, and how can this role address them?
• How does Control Risks support the professional development and growth of its marketing team members?
• What is the typical career path for a marketing manager at Control Risks, and what opportunities exist for advancement within the organization?
• How does the company foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for the interview by researching Control Risks' business and the APAC market.
• Follow up with the hiring manager or HR representative within one week of submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.