Marketing Manager – APAC

📌 Core Information

🔹 Job Title: Marketing Manager – APAC

🔹 Company: Renishaw

🔹 Location: Sydney, Australia

🔹 Job Type: Full-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (Sydney-based with combined home/office arrangements)

🚀 Job Overview

Key aspects of this role include:

• Driving regional strategy for IDVerse, Renishaw's digital identity verification portfolio
• Focusing on account-based marketing (ABM) to target key accounts across APAC
• Localising campaigns to resonate with regulated industries like financial services, fintech, telco, and crypto
• Leading integrated multi-channel demand generation campaigns and coordinating field events
• Aligning closely with sales to accelerate pipeline and drive revenue

ASSUMPTION: This role requires a strategic mindset, deep APAC experience, and a strong grasp of ABM to succeed.

📋 Key Responsibilities

✅ Design and execute ABM strategies targeting key accounts across APAC

✅ Localise and launch campaigns that resonate across regulated industries

✅ Lead integrated multi-channel demand generation campaigns

✅ Coordinate impactful field events, executive roundtables, and webinars

✅ Align closely with sales to accelerate pipeline and drive revenue

✅ Use tools like Salesforce and Marmind to track, measure, and optimise ROI

ASSUMPTION: Success in this role requires a strong understanding of the buyer journey in regulated industries and experience with marketing automation and CRM platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B marketing, ideally in SaaS, identity verification, or risk tech industries

Required Skills:

• Proven success in APAC ABM program delivery
• Deep knowledge of the buyer journey in regulated industries
• Strong cross-functional stakeholder management
• Experience with marketing automation and CRM platforms
• Creativity, strategic thinking, and a passion for results

Preferred Skills:

• Experience with IDVerse or similar digital identity verification products
• Fluency in multiple Asian languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of Renishaw's operations.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum. This is a 12-month contract role.

Benefits:

• Discounted Health plan rate and Optical Assistance
• Paid birthday leave, volunteering days, wellbeing support
• Life assurance and income protection
• Option to buy additional Annual Leave days
• Employee Assistance Program
• Access to learning and development resources
• Electric Vehicle Novated Leasing

Working Hours: Full-time, with a flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renishaw operates in the automation machinery manufacturing industry, with a focus on metrology, measurement, and calibration technologies.

Company Size: Renishaw is a large company with 5,001-10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Renishaw was founded in 1973 and has since grown into a global leader in its industry, with a strong reputation for innovation and quality.

Company Description:

• Renishaw is a leading engineering and scientific technology company, specialising in precision measurement and healthcare
• The company supplies products and services used in diverse applications, from jet engine and wind turbine manufacture to dentistry and brain surgery
• Renishaw is also a world leader in additive manufacturing (3D printing), designing and making industrial machines that print parts from metal powder

Company Specialties:

• Metrology
• Measurement
• Calibration
• Position feedback
• Industry 4.0
• Machine tools
• Angle encoders
• Linear encoders
• Rotary encoders
• Absolute encoders
• Magnetic encoders
• Touch probes
• Additive manufacturing
• 3D printing
• Metal 3D printing
• Neurosurgery
• CAD/CAM dentistry
• Medical technology
• Surgical planning software
• Raman spectroscopy
• Medical implants

Company Website: Renishaw.com

ASSUMPTION: Renishaw's diverse range of products and services offers unique opportunities for marketing professionals to gain experience in various industries and technologies.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in B2B marketing, with a focus on ABM and regional strategy.

Reporting Structure: The APAC Marketing Manager reports to the Regional Marketing Manager and works closely with the sales team to drive revenue growth.

Work Arrangement: This is a hybrid role with combined home/office arrangements, offering flexibility and work-life balance.

Growth Opportunities:

• Potential career progression into a regional marketing leadership role or other senior marketing positions within Renishaw
• Expanding skills and experience in APAC marketing, ABM, and digital identity verification
• Networking and collaboration with marketing professionals across the region and globally

ASSUMPTION: Success in this role could lead to increased responsibilities and career advancement within Renishaw's global marketing organisation.

🌍 Location & Work Environment

Office Type: Renishaw's Sydney office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Sydney, Australia

Geographic Context:

• Sydney is the largest city in Australia, with a vibrant multicultural population and a strong economy
• The city is known for its harbour, beaches, and diverse cultural attractions
• Sydney's time zone is Australian Eastern Standard Time (AEST), which is 14 hours ahead of Coordinated Universal Time (UTC)

Work Schedule: Full-time, with a flexible hybrid work arrangement, allowing for a healthy work-life balance

ASSUMPTION: Living and working in Sydney offers a high quality of life, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant stakeholders
• Final round interviews, potentially including a case study or presentation
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and regional marketing expertise
• Proven success in APAC ABM program delivery
• Strong cross-functional stakeholder management skills
• Technical proficiency in marketing automation and CRM platforms
• Creativity, strategic thinking, and a passion for results

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Renishaw's products, services, and industry
• Prepare for behavioral and situational interview questions that focus on your marketing experience and ABM success stories
• Showcase your ability to work collaboratively and drive results in a hybrid work environment

ATS Keywords: APAC Marketing, ABM, B2B Marketing, Demand Generation, Campaign Management, Stakeholder Management, Marketing Automation, CRM Platforms, Strategic Thinking, Creativity, Data-Driven Decision Making, Buyer Journey Knowledge, Field Events Coordination, Webinars, Sales Alignment, Multi-Channel Marketing, Results Orientation

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Renishaw's values and work environment.

🛠️ Tools & Technologies

• Salesforce
• Marmind
• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Proficiency in these tools and technologies is required for success in this role, and candidates should be prepared to discuss their experience with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Responsibility
• Collaboration

Work Style:

• Strategic and data-driven approach to marketing
• Collaborative and cross-functional teamwork
• Adaptability and continuous learning
• Results-oriented and accountable
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• Do I have a proven track record of success in APAC ABM program delivery?
• Am I comfortable working in a hybrid work environment and collaborating with remote teams?
• Do I possess strong cross-functional stakeholder management skills and the ability to drive results through influence?
• Am I passionate about Renishaw's products, services, and industry, and eager to contribute to the company's success?

ASSUMPTION: Applicants should carefully consider their alignment with Renishaw's values and work style to ensure a strong cultural fit with the organisation.

⚠️ Potential Challenges

• Managing multiple stakeholders across APAC, each with unique needs and priorities
• Balancing regional strategy with localised campaign execution
• Keeping up with the fast-paced evolution of digital identity verification technologies and market trends
• Working effectively in a hybrid work environment, collaborating with both on-site and remote team members
• Meeting and exceeding revenue growth targets in a competitive regional market

ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and driving success in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on APAC ABM strategy for a digital identity verification product, requiring a strong understanding of regulated industries and regional market dynamics
• Compared to other marketing manager roles, this position offers a unique opportunity to drive regional strategy and impact revenue growth in a high-growth market
• Career progression in this role could lead to increased responsibilities and leadership opportunities within Renishaw's global marketing organisation

ASSUMPTION: Applicants should highlight their relevant experience and skills, as well as their unique qualifications for this specific role.

📝 Sample Projects

• Developing and executing a successful ABM campaign targeting key financial services institutions in APAC
• Localising and launching a digital identity verification product campaign in the telco industry, driving significant revenue growth
• Coordinating a series of high-impact field events and webinars, featuring industry thought leaders and driving strong lead generation

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy for APAC and how this role will contribute to its evolution?
• How does Renishaw support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Renishaw collaborate with its partners and customers to drive innovation and growth in the digital identity verification market?
• What are the most significant challenges facing the digital identity verification industry in APAC, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and Renishaw's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your marketing experience and ABM success stories
• Showcase your ability to work collaboratively and drive results in a hybrid work environment
• Follow up with the hiring manager within one week of your interview, expressing your enthusiasm for the role and addressing any concerns or questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.