Marketing Manager (APAC)

📌 Core Information 🔹 Job Title: Marketing Manager (APAC) 🔹 Company: Maker Lab 🔹 Location: Singapore 🔹 Job Type: Contract (12 months) 🔹 Category: Marketing 🔹 Date Posted: April 19, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (Remote OK) 🚀 Job Overview Key aspects of this role include: - Leading APAC marketing initiatives for a technology client - Collaborating with global marketing teams to implement localized strategies - Managing marketing calendars, campaigns, and events - Liaising with external vendors and agencies - Analyzing performance and reporting on key metrics ASSUMPTION: This role requires a strong understanding of APAC marketing dynamics and the ability to manage multiple projects simultaneously. 📋 Key Responsibilities ✅ Oversee marketing calendars, asset repositories, and campaign tracking systems ✅ Liaise with external vendors, freelancers, and partner agencies ✅ Contribute to performance reports and marketing dashboards ✅ Assist with administrative tasks, including processing invoices and managing budgets ✅ Support campaign development and execution from initial brief creation to performance reporting ✅ Collaborate with cross-functional teams for cohesive campaign delivery ✅ Identify opportunities for region-specific campaigns and content initiatives ✅ Partner with APAC social media agency and global social team for tailored strategies ✅ Manage promotional activities and content coverage for regional events and webinars ✅ Oversee Meltwater social listening platform and present quarterly business reviews ✅ Develop and manage event registration platforms and processes ✅ Create and implement email communication sequences for pre- and post-event engagement ✅ Adapt overarching marketing strategies for effective implementation within APAC markets ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and attention to detail. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of marketing management experience, with a strong focus on campaign execution, event coordination, and/or social media engagement - Proven experience in managing and collaborating effectively with external agencies, freelancers, and internal cross-functional teams - Demonstrated ability to plan and execute integrated marketing campaigns - Strong analytical skills and familiarity with social media analytics tools Required Skills: - Excellent communication and presentation skills in English - Proficient in content creation tools such as Figma or Adobe Suite - Ability to manage multiple projects and meet deadlines - Strong understanding of marketing dynamics across APAC markets - Familiarity with event registration platforms and email communication sequences Preferred Skills: - Fluency in Japanese or Korean as a second language - Experience with marketing automation tools and CRM systems ASSUMPTION: Given the regional focus of this role, candidates with experience in APAC markets and proficiency in local languages will have a significant advantage. 💰 Compensation & Benefits Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in Singapore) Benefits: - Competitive benefits package - Opportunities for professional growth and development - Collaborative and dynamic work environment Working Hours: Full-time (40 hours/week), with flexible hours and remote work options ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in Singapore. The actual salary may vary depending on the candidate's skills and experience. 📌 Applicant Insights 🔍 Company Context Industry: Marketing Services Company Size: 201-500 employees Founded: 2015 Company Description: - Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach - Embeds cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems to drive business growth and marketing efficiencies - Services include marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management - Collaborates with culture brands like YouTube, Netflix, Amazon, and Google Company Specialties: - Social media strategy - UX and design - Copywriting - Events - Marketing and editorial content - Talent acquisition and management - Data analytics Company Website: www.wearemakerlab.com ASSUMPTION: Maker Lab's focus on embedding cross-functional teams into clients' ecosystems sets it apart from traditional marketing agencies, offering unique opportunities for collaboration and growth. 📊 Role Analysis Career Level: Mid-level to senior marketing management role Reporting Structure: This role reports directly to the Global Marketing Director and collaborates with various cross-functional teams and external partners Work Arrangement: Hybrid (Remote OK) with flexible hours and the option to work remotely Growth Opportunities: - Exposure to a wide range of marketing disciplines and clients - Opportunities to work with global teams and develop regional marketing strategies - Potential for career progression within Maker Lab's global network ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and work with a diverse range of clients and teams. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): Singapore Geographic Context: - Singapore is a multicultural hub with a thriving tech industry - The city-state offers a high quality of life, with excellent infrastructure and amenities - Singapore's strategic location makes it an ideal base for managing APAC marketing initiatives Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both on-site and remote work environments. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interviews with the hiring manager and relevant team members 4. Final interview with the Global Marketing Director Key Assessment Areas: - Cultural fit and alignment with Maker Lab's values - Marketing expertise and understanding of APAC dynamics - Project management and organizational skills - Communication and presentation skills - Problem-solving and analytical skills Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of APAC marketing dynamics and regional nuances - Demonstrate your ability to manage multiple projects and meet deadlines - Prepare examples of your past marketing campaigns and their outcomes ATS Keywords: Marketing management, campaign execution, event coordination, social media engagement, APAC marketing, regional strategies, global marketing, performance reporting, project management, brand awareness, business growth, localization, digital marketing, creative thinking ASSUMPTION: Maker Lab's application process is designed to assess candidates' marketing expertise, cultural fit, and ability to thrive in a dynamic, collaborative environment. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo) - Social media analytics tools (e.g., Hootsuite, Sprout Social) - Content creation tools (e.g., Figma, Adobe Suite) - Project management tools (e.g., Asana, Trello) - CRM systems (e.g., Salesforce, HubSpot CRM) - Event registration platforms (e.g., Eventbrite, Cvent) ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project, but candidates should be comfortable learning and adapting to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Talent-centric mindset - Collaboration and partnership - Continuous learning and improvement - Creativity and innovation - Results-driven approach Work Style: - Collaborative and team-oriented - Dynamic and fast-paced - Data-driven and analytical - Creative and innovative - Results-focused and accountable Self-Assessment Questions: - How do you approach collaboration and partnership with cross-functional teams and external partners? - How do you stay up-to-date with marketing trends and best practices in the APAC region? - How do you balance multiple projects and deadlines while maintaining a high level of quality and attention to detail? ASSUMPTION: Maker Lab values candidates who are collaborative, creative, and results-driven, with a strong understanding of APAC marketing dynamics and a passion for continuous learning and improvement. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Navigating the unique cultural nuances and marketing dynamics of the APAC region - Collaborating effectively with global teams and external partners - Adapting to the fast-paced and dynamic nature of the marketing industry ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management skills, cultural sensitivity, and adaptability. 📈 Similar Roles Comparison - Marketing Manager (Global) - Focuses on global marketing strategies and campaigns, with less regional specificity - Regional Marketing Manager (APAC) - Oversees marketing efforts across multiple APAC markets, with a broader scope and more strategic focus - Campaign Manager - Specializes in the execution of individual marketing campaigns, with less focus on overall strategy and regional dynamics ASSUMPTION: This role offers a unique blend of strategic planning, project management, and hands-on execution, requiring a versatile skill set and strong understanding of APAC marketing dynamics. 📝 Sample Projects - Developing and executing a regional marketing campaign to launch a new product in the APAC market - Collaborating with global teams to adapt overarching marketing strategies for effective implementation within APAC markets - Managing promotional activities and content coverage for regional events and webinars - Creating and implementing email communication sequences to engage attendees before and after regional events ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager (APAC) may be involved in, showcasing the role's strategic, project management, and hands-on execution components. ❓ Key Questions to Ask During Interview - How does Maker Lab support its employees' professional growth and development? - What are the key priorities for this role in the first 90 days? - How does the Global Marketing team collaborate with regional marketing teams to ensure cohesive and effective marketing strategies? - What are the most challenging aspects of managing marketing initiatives in the APAC region, and how has Maker Lab addressed these challenges in the past? - How does Maker Lab measure the success of its marketing campaigns and initiatives? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past marketing campaigns and their outcomes - Research Maker Lab's company values and culture to demonstrate your cultural fit - Follow up with Maker Lab after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.