📌 Core Information
🔹 Job Title: Marketing Manager, APAC Prime
🔹 Company: Amazon
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and implementing go-to-market (GTM) strategies to optimize new customer acquisition, conversion, and frequency.
- Devising content marketing strategies and executing experiments to test and prove these strategies.
- Working closely with vendor teams to ensure marketing strategy execution and elevate the customer experience.
- Analyzing campaign performance metrics, reporting on results, and recommending areas for improvement.
- Continuously seeking opportunities to educate marketing channel owners and vendor managers on initiative performance to improve and make recommendations to the business.
ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on driving results through strategic planning and collaboration with various teams.
📋 Key Responsibilities
✅ Craft and implement go-to-market (GTM) strategies to optimize new customer acquisition, conversion, and frequency.
✅ Devising content marketing strategies, effectively working on Amazon content marketing tools and platforms to execute experiments that test and prove these strategies.
✅ Devise test & learn opportunities followed by post-mortems.
✅ Create merchandising placements having agreed a roadmap with vendor management and central marketing teams.
✅ Work with marketing channel owners to execute planned strategies and iterate, being the champion for the customer voice.
✅ Work closely in partnership with vendor teams to ensure marketing strategy executed and the planned vendor strategy elevates the customer experience.
✅ Analyze campaign performance metrics, report on results, and recommend areas for improvement.
✅ Continuously seek opportunities to educate marketing channel owners and vendor managers, and other stakeholders on initiative performance to improve and make recommendations to the business.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5-7 years of relevant experience in online retail and/or consumer-facing marketing with a proven history of delivering results.
Required Skills:
- Strong communication (verbal and written) and collaboration skills
- Business-focused thinking, ability to focus on key issues, and strong hands-on, results-driven mentality
- Analytical skills with a natural curiosity to measure, test, learn, and iterate to get the best results possible
- Proficiency with Excel, strong written English, and verbal communications skills with an innate attention to detail
- Demonstrated ability to work independently and autonomously
Preferred Skills:
- Previous experience in online retail, e-commerce, or consumer goods
ASSUMPTION: While a bachelor's degree is required, relevant experience and a proven track record of delivering results are more important for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Singapore with 5-7 years of experience, the estimated salary range is SGD 120,000 - SGD 160,000 per annum.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- On-site amenities and services, such as fitness centers, cafes, and transportation
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on customer-centric innovation and operational excellence.
Company Size: Amazon is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers exposure to cutting-edge technology, a dynamic work environment, and opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager, APAC Prime, will report directly to the Marketing Director, APAC Prime and work closely with various teams, including marketing channel owners, vendor managers, and other stakeholders.
Work Arrangement: This is an on-site role based in Singapore, with occasional remote work or hybrid arrangements possible depending on business needs and team preferences.
Growth Opportunities:
- Advancement to senior marketing roles within Amazon's APAC region or global marketing teams
- Expansion into related fields, such as product management, brand management, or marketing strategy
- Cross-functional collaboration and learning opportunities with other Amazon teams and departments
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, dynamic environment and make a significant impact on Amazon's marketing efforts in the APAC region.
🌍 Location & Work Environment
Office Type: Amazon's Singapore office is a modern, collaborative workspace with on-site amenities and services to support employee productivity and well-being.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment and a strong focus on innovation and technology
- The city-state offers a high quality of life, with excellent education, healthcare, and entertainment options
- Singapore's strategic location in Southeast Asia provides opportunities for regional travel and exploration
Work Schedule: The standard workweek is Monday to Friday, with occasional overtime as needed to meet project deadlines or address urgent business needs.
ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, urban convenience, and easy access to natural beauty and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing director and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Marketing strategy and campaign development expertise
Application Tips:
- Highlight relevant experience and achievements in online retail or consumer-facing marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects you've led, including metrics and outcomes
ATS Keywords: Marketing Manager, APAC Prime, Amazon, Customer Acquisition, Conversion Optimization, Campaign Development, Content Marketing, Vendor Management, Marketing Strategy
ASSUMPTION: The interview process at Amazon is designed to assess the candidate's skills, cultural fit, and potential impact on the organization's goals and objectives.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and platforms
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics or similar web analytics tools
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's proprietary marketing tools and platforms is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Focus on results and customer-centric approach
Self-Assessment Questions:
- How do you stay organized and manage multiple responsibilities in a fast-paced environment?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
- How do you prioritize and make decisions when faced with competing priorities or limited resources?
ASSUMPTION: Amazon values candidates who are customer-focused, results-driven, and able to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities in a fast-paced environment
- Collaborating effectively with various teams and stakeholders, including vendor managers and marketing channel owners
- Adapting to changes in the market or business priorities
- Working with limited resources or budget constraints
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a focus on results and customer-centric decision-making.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to work on a global scale and drive results for a major e-commerce and technology company.
- Amazon's focus on innovation, customer obsession, and operational excellence sets it apart from other organizations in the industry.
- Career paths within Amazon are diverse and offer opportunities for growth and advancement within the marketing department and the broader organization.
ASSUMPTION: This role offers a unique blend of global scale, innovation, and customer focus, making it an attractive opportunity for marketing professionals looking to make a significant impact in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, resulting in a 20% increase in customer acquisition and a 15% increase in conversion rates.
- Conducting A/B testing on marketing content and messaging, leading to a 15% improvement in customer engagement and a 10% increase in click-through rates.
- Collaborating with vendor managers to create merchandising placements, driving a 25% increase in sales for a key product category.
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results, collaborate effectively with stakeholders, and make data-driven decisions to optimize marketing campaigns and strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other marketing teams and departments?
- How does Amazon support the professional development and growth of its marketing managers?
- Can you provide an example of a recent marketing campaign or initiative that was particularly successful, and what factors contributed to its success?
- How does Amazon measure and track the performance of its marketing campaigns and strategies, and how are these metrics used to inform decision-making and optimization?
- What are the key priorities for this role in the first 90 days, and how will my success be measured during this period?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the organization's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare examples of successful marketing campaigns or projects you've led, including metrics and outcomes, to showcase your expertise and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
