Marketing Manager, APLA

📌 Core Information

🔹 Job Title: Marketing Manager, APLA

🔹 Company: Brooks Running

🔹 Location: Seattle, WA, USA

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Hybrid (3 days per week in Seattle offices)

🚀 Job Overview

Key aspects of this role include:

• Executing integrated brand and marketing strategies across Asia-Pacific & Latin America
• Driving runner engagement and Brooks’ growth in international markets
• Collaborating with various teams, including product, sales, consumer insights, and US Marketing
• Ensuring brand consistency across all marketing programs and channels
• Managing seasonal marketing materials and programs for distributor execution

ASSUMPTION: This role requires a high level of communication, collaboration, and adaptability to work effectively with diverse teams and markets.

📋 Key Responsibilities

✅ Execute integrated brand and marketing strategies across APLA markets to drive runner engagement and Brooks’ growth

✅ Collaborate with US Marketing teams to ensure timely coordination with international partners and advocate for key market needs

✅ Partner with product, sales, consumer insights, and respective marketing functions to refine strategies and ensure execution against plan

✅ Develop marketing goals and initiatives for each distributor that align with the overall strategic plan to drive revenue, product awareness, and brand momentum

✅ Lead initiatives with Brand Retail and e-commerce teams to achieve brand consistency offline and online

✅ Ensure brand essence and personality are executed consistently across all marketing programs

✅ Develop agenda/content for APLA Marketing sessions at each Sales Meeting and lead presentations/workshops

✅ Oversee international sell-in assets, including workbook copy, images, for localized translation and production

✅ Travel to key markets and act as brand spokesperson for launch events, media tours, etc.

ASSUMPTION: This role requires a strong understanding of global marketing priorities, cultural differences, and consumer needs to ensure effective localization of content and strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or Communications

Experience: Minimum 5+ years of relevant experience in brand marketing or similar field

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Excellent communication skills, both written and verbal
• Proactive and highly motivated self-starter with a results-oriented mindset
• Ability to organize and prioritize projects with exceptional attention to detail
• Analytical skills, including the ability to run reports, analyze information, and recommend solutions
• Language proficiency in Mandarin, Korean, or Japanese (preferred)

Preferred Skills:

• Sports industry or retail experience in the athletic specialty category
• Ability to travel and work extended hours as needed

ASSUMPTION: Proficiency in multiple languages is highly desirable for this role due to the international nature of the markets served.

💰 Compensation & Benefits

Salary Range: $84,210 - $126,367 per year (based on job-related knowledge, skills, and experience)

Benefits:

• Medical, dental, vision, life, and AD&D insurance
• Disability insurance
• HSA and employer contribution
• FSA
• Family and fertility assistance
• 401K Savings Plan and match
• Employee assistance program
• Transportation assistance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Seattle area.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, running shoes and apparel)

Company Size: 1,001-5,000 employees (mid-size)

Founded: 1914 (over a century of experience in the running industry)

Company Description:

• Brooks is a running company dedicated to inspiring people to run and be active
• Focuses on creating high-quality running shoes, apparel, and accessories
• Committed to reducing barriers to participation in the run, the running industry, and the running community

Company Specialties:

• Running shoes
• Running apparel
• Bras
• Apparel
• Retail
• Outdoor industry
• Sporting goods
• Innovation
• Technology
• Digital

Company Website: http://www.brooksrunning.com

ASSUMPTION: Brooks Running is a well-established company with a strong focus on innovation, technology, and the running community.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the GM – International Markets

Work Arrangement: Hybrid (3 days per week in Seattle offices, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role within the international marketing team
• Opportunities to work on global marketing campaigns and initiatives
• Chance to gain experience in international business and cross-cultural collaboration

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 3400 Stone Way N., 5th Floor, Seattle, WA 98103, US

Geographic Context:

• Seattle, WA, USA is the headquarters and main office location
• The role requires frequent travel to key markets in Asia-Pacific and Latin America
• The company offers a flexible work arrangement, with 3 days per week in the Seattle office

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the GM – International Markets
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to work effectively with diverse teams
• Marketing strategy development and implementation
• Cultural awareness and adaptability
• Analytical skills and data-driven decision-making
• Language proficiency in Mandarin, Korean, or Japanese

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Be ready to discuss your language proficiency and cultural awareness during the interview

ATS Keywords: Marketing strategy, international marketing, brand management, cross-cultural collaboration, language proficiency, marketing campaigns, data-driven decision-making

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, marketing expertise, and cultural awareness, as these are critical for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in marketing automation, CRM, and data analysis tools is desirable for this role.

👔 Cultural Fit Considerations

Company Values:

• Runner First: We act in the best interest of the runner
• Word is Bond: We do what we say we’ll do
• Champion Heart: We give our all in everything we do
• There is no “I” in Run: We stay generous with our humanity
• Keep Moving: We find ways to move every day, because joy is kinetic!

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and goal-oriented
• Innovative and creative
• Passionate about running and the running community

Self-Assessment Questions:

• How do you embody the value "Runner First" in your daily work?
• Describe a time when you had to adapt to a new cultural environment or work style. How did you approach this change?
• How do you balance individual contributions with team collaboration, embodying the value "There is no “I” in Run"?

ASSUMPTION: Brooks Running values candidates who align with their brand values and work style, demonstrating a strong fit with the company culture.

⚠️ Potential Challenges

• Managing multiple time zones and languages across APLA markets
• Balancing global marketing priorities with local market needs
• Adapting to cultural differences and consumer preferences in various markets
• Travel requirements for launch events, media tours, and strategic planning sessions

ASSUMPTION: These challenges can be overcome with strong communication, cultural awareness, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on international marketing and cross-cultural collaboration within the running industry
• Compared to regional marketing roles, this position requires a broader understanding of global marketing priorities and consumer insights
• Career progression may involve moving into a leadership role within the international marketing team or transitioning into a global marketing function

ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and cross-cultural collaboration within the running industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the APLA region
• Conducting market research and consumer insights analysis to inform marketing strategies in key markets
• Collaborating with local marketing teams to localize global marketing content and materials for maximum impact

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Brooks Running?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the international marketing team, and how can this role help address them?
• How does the company ensure brand consistency across all marketing programs and channels, both globally and locally?

ASSUMPTION: These questions will help you better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and company
• Prepare examples of marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.