📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Anaxee Digital Runners Pvt Ltd
🔹 Location: Indore, Madhya Pradesh, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-05
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the team to craft marketing plans that align with business goals and deliver results by attracting, engaging, and retaining clients.
- Managing and creating content for various social media platforms to enhance engagement and build a strong online presence.
- Planning, producing, and publishing engaging video content, including tutorials, brand stories, and project highlights, while optimizing videos for SEO and reach.
- Developing and executing marketing activities for overall business branding, keeping in mind current and past projects.
- Managing, curating, and refreshing website content to keep it engaging, informative, and optimized for search engines.
- Ensuring visually engaging graphics for social media, presentations, and other marketing materials, with a focus on brand consistency and professional appeal.
- Executing offline campaigns such as event sponsorships, print advertising, brochures, direct mail, and on-ground activations to expand brand visibility.
- Diving deep into the world of Google Ads, Meta Ads, SEO, SEM, and email marketing to run digital campaigns and track campaign performance to refine marketing efforts.
📋 Key Responsibilities
🟧 Collaborate with the team to craft marketing plans that align with business goals and deliver results by attracting, engaging, and retaining clients.
🟧 Manage and create content for various social media platforms to enhance engagement and build a strong online presence.
🟧 Plan, produce, and publish engaging video content, including tutorials, brand stories, and project highlights, while optimizing videos for SEO and reach.
🟧 Develop and execute marketing activities for overall business branding, keeping in mind current and past projects.
🟧 Manage, curate, and refresh website content to keep it engaging, informative, and optimized for search engines.
🟧 Ensure visually engaging graphics for social media, presentations, and other marketing materials, with a focus on brand consistency and professional appeal.
🟧 Execute offline campaigns such as event sponsorships, print advertising, brochures, direct mail, and on-ground activations to expand brand visibility.
🟧 Dive deep into the world of Google Ads, Meta Ads, SEO, SEM, and email marketing to run digital campaigns and track campaign performance to refine marketing efforts.
📈 Required Qualifications
🟧 Education: Bachelor's or Master’s degree in Marketing or a related field
🟧 Experience: 3+ years of experience in marketing, with a proven track record in managing and executing online and offline marketing campaigns
🟧 Required Skills:
- Proven ability to brainstorm innovative ideas and bring fresh perspectives to marketing campaigns
- Strong capacity to grasp business needs, collaborate with departments, and ensure marketing strategies align with organizational objectives
- Strategic mindset with a clear understanding of market trends and consumer behavior
- Proven track record of managing and executing online and offline marketing campaigns
- Strong knowledge of digital marketing tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, and YouTube Studio, with the ability to turn data into actionable strategies
- Comfortable with design tools like Canva, Notion, Photoshop, Illustrator, and other similar platforms to ensure compelling visual content and manage workflows
🟦 Preferred Qualifications
🟧 Preferred Skills:
- Ability to Plan and create visually engaging and impactful content, including videos, graphics, written materials, and presentations
- Strong knowledge of the local market and consumer behavior in Madhya Pradesh, India
- Familiarity with the company's industry-specific context and unique branding requirements
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Information Services
🔹 Company Size: 51-200 employees
🔹 Founded: 2016
🔹 Company Description: Anaxee – India’s Reach Engine! We are building India’s largest last-mile outreach network of 250,000 Digital Runners (shared feet-on-street, tech-enabled) to help Businesses & Social Organizations grow & scale physically to the next 500 Districts of India via Digital Runners (40k tech-enabled feet-on-street) on-demand. Our services include helping brands and businesses expand, acquire customers/retailers, run field operations, and streamline order-taking, ensuring their groundwork is scalable, efficient, and transparent. We also support agri-focused companies in everything from farm-level data collection and market insights to supply chain support, farmer onboarding, and brand/product/app marketing. For social organizations, we provide technology for social and on-ground manpower to ensure transparency and accountability in large-scale social projects. For climate and sustainability projects, we provide technology for climate action, supporting the execution and monitoring of Nature-Based (NbS) and Community projects. We are a National Startup Award Winner 2021, trusted by 350+ satisfied customers, and have a strong presence in rural and semi-urban India with a network of 50000+ Digital Runners.
🔹 Company Specialties: Data Collection, Survey, Rural Semi-urban INDIA, Feet on Street, Rural Survey, App Marketing, Merchant Onboarding, Mapping, Order Taking, Lead Generation, Rural Marketing, KYC, Go-to-Market, Tech For Climate, Tech For Social, Carbon Project Implementation , Impact Assessment, Agroforestry, Nature Based Solutions, and Farmer Onboarding
🔹 Company Website:
🔍 Role Analysis
🔹 Career Level: Mid-Career
🔹 Reporting Structure: To be determined based on the company's structure
🔹 Work Arrangement: On-site, full-time, with a work arrangement of 40 hours per week
🔹 Growth Opportunities: Opportunities for growth and career advancement within the company, as well as the chance to work closely with the CEO and contribute to the company's success
📝 Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
- Can you describe a time when you had to manage a marketing campaign from start to finish? What was the outcome?
- How do you stay updated with the latest marketing trends and tools?
- Can you provide an example of a successful social media campaign you've managed? What was your strategy, and what were the results?
📝 Similar Roles Comparison
🔹 Comparison point 1 - How this role differs from related positions:
- This role requires a strong understanding of both online and offline marketing strategies, as well as the ability to manage and execute campaigns across multiple channels. In contrast, other marketing roles may focus more on a specific channel or aspect of marketing.
📝 Sample Projects
🔹 Project example 1 - specific to this role:
- Developing and executing a comprehensive marketing strategy for a new product launch, including social media campaigns, email marketing, and offline events.
📝 Key Assessment Areas
🔹 Key assessment areas for this role:
- Strategic thinking and planning
- Creativity and innovation in marketing campaigns
- Ability to manage and execute multiple marketing channels
- Strong communication and collaboration skills
- Analytical skills and data-driven decision-making
📝 ASSUMPTIONS
🔹 Explicitly state assumptions about qualifications specific to this role:
- ASSUMPTION: Given the company's focus on rural and semi-urban markets, candidates with experience or familiarity working in these regions may have an advantage in understanding local consumer behavior and market trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, such as marketing strategy, campaign management, and digital marketing expertise.
- Prepare for interview questions related to marketing strategy, campaign management, and digital marketing, as well as questions about your understanding of the company and its unique branding requirements.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
