📌 Core Information
🔹 Job Title: Marketing Manager, Asia Creative Writing Programme
🔹 Company: Nanyang Technological University Singapore
🔹 Location: NTU Main Campus, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to drive brand awareness, engagement, and sales growth
- Collaborating with cross-functional teams to optimize marketing efforts and ensure alignment with business objectives
- Curating and managing a diverse range of literary events, workshops, and projects to engage audiences and celebrate the art of storytelling
- Selecting and collaborating with authors, poets, and literary artists to create educational opportunities and foster a deeper appreciation for literature within the community
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong interpersonal skills to effectively manage marketing campaigns and literary events.
📋 Key Responsibilities
✅ Manage and facilitate various social media channels to optimize content and reach different audiences (e.g., Facebook, Instagram, Twitter, email)
✅ Generate, edit, and share engaging content daily on different social media channels
✅ Formulate and execute ACWP social content calendar, including organic and paid campaigns
✅ Curate and direct video content (e.g., Instagram Reels) of ACWP courses/events for marketing or publications
✅ Develop and implement communication strategy for engagement with internal and external stakeholders to promote ACWP
✅ Lead discussions with relevant stakeholders to ensure brand consistency
✅ Implement social media advertising strategies and boosting for various publicity campaigns and collaborative initiatives
✅ Plan and execute all rebranding initiatives
✅ Conduct market research on the literary scene stakeholders’ perspective of ACWP
✅ Enhance the design concept for ACWP, incorporating research insights and feedback from NAC
✅ Curate the branding guide, which will decide on the tonality and personality of ACWP as a brand and ensuring consistency throughout all marketing platforms and materials
✅ Formulate ticketing strategies to incorporate marketing on the platforms to improve ACWP’s profile
✅ Point of contact for participants on enquiries
✅ Liaison officer for public feedback and complaints, hence always monitoring closely of comments on social media
✅ Develop, curate, and manage a diverse range of ACWP programmes, which include workshops, masterclasses, mentorship sessions, and public engagement programmes
✅ Discuss with authors, poets, literary artists on the programme direction and setting the objectives of each programme
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize responsibilities effectively.
🎯 Required Qualifications
Education: Recognized degree in any discipline
Experience: At least 8 years of marketing and rebranding related experience, with a background in organizing literary events and familiarity with the local literary scene
Required Skills:
- Strong graphic design and web design skills
- Strong interpersonal skills in working with individuals from diverse backgrounds
- Excellent communication and writing skills
- Strong analytical and problem-solving skills
- Proficient in using social media platforms and marketing tools
- Experience in event management and ticketing
- Familiarity with the local literary scene and stakeholders
Preferred Skills:
- Experience in rebranding and market research
- Fluency in additional languages
- Experience in working with educational institutions
ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and experience in marketing and event management will have a competitive edge.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a marketing manager role with 8+ years of experience in Singapore)
Benefits:
- Medical benefits
- Provident fund
- Annual leave
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 501-1,000 employees
Founded: 1950
Company Description:
- Nanyang Technological University (NTU) is a research-intensive public university in Singapore
- NTU's National Institute of Education (NIE) is renowned for its excellence in teacher education and education research
- NIE offers degree, higher degree, and professional development programmes with global perspectives and innovative pedagogies
Company Specialties:
- Education
- Teacher Education
- Sport Science and Management
- Science of Learning
- Pedagogy
- Child Development
- and Technologies
Company Website: http://www.ntu.edu.sg/nie
ASSUMPTION: Working at NIE offers opportunities for professional growth and development in the education sector.
📊 Role Analysis
Career Level: Mid to Senior level marketing role
Reporting Structure: Reports directly to the Head of Asia Creative Writing Programme
Work Arrangement: On-site, full-time with occasional weekend work for events
Growth Opportunities:
- Potential career progression within the marketing department or other departments within NIE
- Opportunities for professional development and skill-building through workshops and courses
- Exposure to international events and collaborations through NIE's global network
ASSUMPTION: This role offers opportunities for career growth and development within the university setting.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): NTU Main Campus, Singapore
Geographic Context:
- Singapore is a multicultural city-state with a vibrant arts and literary scene
- The NTU campus is located in the western part of Singapore, with easy access to public transportation and amenities
- The campus offers a green and scenic environment, with various facilities and resources for employees
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break, and occasional weekend work for events
ASSUMPTION: The work environment at NIE is collaborative and inclusive, with a strong emphasis on professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and other team members
- Background check and reference check
Key Assessment Areas:
- Marketing and communication skills
- Creativity and strategic thinking
- Event management and planning skills
- Interpersonal and collaboration skills
- Familiarity with the local literary scene and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and event management experience, as well as your familiarity with the local literary scene
- Prepare examples of your marketing campaigns, rebranding initiatives, and event management projects to discuss during the interview
- Research NIE and the Asia Creative Writing Programme to demonstrate your understanding of the role and the organization
ATS Keywords: Marketing, PR, Social Media Management, Content Creation, Event Management, Graphic Design, Web Design, Stakeholder Engagement, Branding, Market Research, Communication Strategy, Ticketing, Programme Curation, Literary Events
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the hiring timeline.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Marketing and event management software (e.g., Hootsuite, Eventbrite)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Web design tools (e.g., WordPress, HTML/CSS)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and research
- Innovation and creativity
- Collaboration and partnerships
- Student-centeredness
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Student-focused and results-driven
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong passion for education and a commitment to excellence?
- Are you comfortable working in a collaborative and innovative environment?
- Do you have a student-centered approach to your work?
- Are you adaptable and responsive to change?
ASSUMPTION: Candidates who align with NIE's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Balancing the demands of various stakeholders, including internal and external partners
- Adapting to the unique university setting and culture
- Occasional weekend work and flexible hours for events
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to professional development.
📈 Similar Roles Comparison
- This role is similar to marketing manager roles in other educational institutions and literary organizations
- However, this role is unique in its focus on the Asia Creative Writing Programme and its integration with the broader university context
- Career progression opportunities may vary depending on the organization and its specific needs
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, education, and the arts.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming literary event
- Rebranding the Asia Creative Writing Programme to better reflect its unique identity and values
- Curating and managing a series of workshops and masterclasses featuring international authors and poets
ASSUMPTION: These sample projects illustrate the range of responsibilities and the creative and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to the overall mission and goals of NIE and the Asia Creative Writing Programme?
- What are the key priorities for this role in the first 90 days?
- How does NIE support the professional development and growth of its employees?
- What is the typical work-life balance like for this role?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, and demonstrate your interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and event management experience, as well as your familiarity with the local literary scene
- Prepare examples of your marketing campaigns, rebranding initiatives, and event management projects to discuss during the interview
- Research NIE and the Asia Creative Writing Programme to demonstrate your understanding of the role and the organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
