Marketing Manager at InterContinental Dominica

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: InterContinental Dominica Cabrits Resort & Spa

🔹 Location: Dominica

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing strategies, communications, and related projects for the resort
• Liaising with PR and social media agency partners to achieve objectives
• Running and analyzing key marketing reports to adjust strategy
• Articulating campaign performance to key stakeholders
• Managing social media content and website updates
• Serving as the resort’s brand guardian and liaison
• Managing internal and external partners to ensure deliverables support resort objectives
• Partnering with revenue management to develop promotional strategies
• Creating itineraries, monthly, and ad-hoc reports
• Managing marketing communications budget

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Primary liaison to the resort’s PR and Social Media agency partners, working to achieve optimum results against established goals and objectives

✅ Run and analyze key marketing reports; adjust strategy accordingly

✅ Articulates campaign performance to key stakeholders (GM, Commercial team, Ownership)

✅ Manage the social media calendar working with resort agency; oversee local social media content

✅ Lead the development of programming, packages, and activations

✅ Manage website content and updates, working with corporate team to optimize brand.com and drive revenue

✅ Manage asset development (photoshoots, videos, and presentations) to ensure up-to-date content for website and commercial channels

✅ Serve as the resort’s brand guardian/liaison, ensuring all marketing reflects brand tone of voice

✅ Manage internal and external partners to verify deliverables that support the resort’s objectives

✅ Partner with Revenue Management to develop and execute promotional strategy efforts

✅ Responsible for development of partnerships (local and regional) to include radio

✅ Partner with F&B to create events for in-house guests and local patrons

✅ Evaluate potential influencer profiles to determine suitability for the resort

✅ Host and ensure all press and influencers have an optimal on-property experience

✅ Create itineraries, monthly and ad-hoc reports

✅ Develop and manage marketing communications budget working with Cluster DOSM

✅ Coordinate creation of menus, flyers, and collateral with graphic designer (IC Dominica)

✅ Perform other duties as assigned

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: College degree

Experience: 5 years of marketing experience or equivalent combination of education and experience. Related degree preferred. Prior hotel sales experience preferred.

Required Skills:

• Fluent English
• Demonstrated communication skills
• Reading and writing abilities
• Mathematical skills, including budgeting, profit/loss concepts, percentages, and variances
• High level of competency in using Microsoft Office and Canva or related graphic design platform
• Problem-solving, reasoning, motivating, organizational, and training abilities

Preferred Skills:

• Prior hotel sales experience
• Experience with hotel sales software

ASSUMPTION: This role requires a strong background in marketing, with a focus on strategy, communication, and project management. Prior hotel experience is preferred but not required.

💰 Compensation & Benefits

Salary Range: $27,000 - $29,000 USD per year. This rate is only applicable for jobs to be performed in Grenada. The annual salary range for this position in Dominica may vary.

Benefits:

• Room Discounts
• Training
• Uniform

Working Hours: 40 hours per week. May be required to work nights, weekends, and/or holidays.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the hospitality industry. The actual salary may vary based on factors such as experience, performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. The global hospitality industry is valued at over $5 trillion and is expected to grow at a CAGR of 4.5% from 2021 to 2028. The Caribbean market, where Dominica is located, is a significant contributor to this growth.

Company Size: IHG Hotels & Resorts is a large company with over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties. This role is based at the InterContinental Dominica Cabrits Resort & Spa, which is a 131-room luxury resort.

Founded: IHG Hotels & Resorts was founded in 2003. The InterContinental Dominica Cabrits Resort & Spa opened in 2018.

Company Description:

• IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good.
• The company operates a portfolio of 19 hotel brands, including InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Holiday Inn, and Holiday Inn Express.
• IHG Hotels & Resorts has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a well-established and respected company in the hospitality industry. The InterContinental Dominica Cabrits Resort & Spa is a luxury property that offers a unique and luxurious stay experience to travelers seeking to unwind, seclude, and discover the island’s natural beauty.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage. The Marketing Manager is responsible for developing, implementing, and managing marketing strategies for the resort, working closely with various internal and external stakeholders.

Reporting Structure: The Marketing Manager reports directly to the General Manager of the resort.

Work Arrangement: This role is on-site, with the possibility of working nights, weekends, and/or holidays as needed.

Growth Opportunities:

• Progression to a regional or corporate marketing role within IHG Hotels & Resorts
• Expansion of responsibilities to include additional properties or brands within the IHG portfolio
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant growth opportunities within the IHG Hotels & Resorts organization, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: The InterContinental Dominica Cabrits Resort & Spa is a luxury resort located within Cabrits National Park, offering a unique and luxurious stay experience to travelers seeking to unwind, seclude, and discover the island’s natural beauty.

Office Location(s): Dominica

Geographic Context:

• Dominica is an island nation in the Caribbean Sea, with a population of approximately 71,885 as of 2021.
• The island is known for its natural beauty, with lush rainforests, waterfalls, and hot springs.
• Dominica’s economy is heavily reliant on tourism, with the hospitality industry being a significant contributor to the country’s GDP.

Work Schedule: The work schedule for this role is 40 hours per week, with the possibility of working nights, weekends, and/or holidays as needed.

ASSUMPTION: The work environment for this role is a luxury resort located in a beautiful and natural setting. The island of Dominica offers a unique cultural experience and a high quality of life for expats.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the General Manager and/or other senior members of the resort’s management team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Communication and presentation skills
• Problem-solving and analytical skills
• Budgeting and financial management
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the hospitality industry.
• Include specific examples of marketing campaigns or projects you have managed, and the results you achieved.
• Demonstrate your understanding of the InterContinental brand and the unique selling points of the InterContinental Dominica Cabrits Resort & Spa.
• Prepare questions to ask the interviewer about the resort’s marketing goals, target audience, and competition.

ATS Keywords: Marketing Strategy, Social Media Management, Communication Skills, Budgeting, Problem Solving, Organizational Skills, Content Management, Influencer Evaluation, Event Planning, Collaboration, Analytical Skills, Brand Management, Partnership Development, Report Creation, Graphic Design, Public Relations, Hospitality Industry, Luxury Resort, Marketing Manager

ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. Tailoring your application to the specific requirements and context of the role is essential to increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva or other graphic design platform
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• Quality
• Integrity
• Innovation
• Respect

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Strong communication and interpersonal skills
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies in the hospitality industry?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective relationships with internal and external stakeholders?
• Are you committed to delivering high-quality work and exceeding expectations?

ASSUMPTION: The cultural fit for this role requires a strong focus on customer service, collaboration, and adaptability. Candidates should be comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility.

⚠️ Potential Challenges

• The marketing landscape in the hospitality industry is constantly evolving, requiring continuous learning and adaptation
• The role may require working nights, weekends, and/or holidays as needed, which can impact work-life balance
• The island of Dominica may have limited resources and infrastructure compared to more developed markets, which could impact the availability of certain tools, technologies, or support services
• The role may require travel to other IHG Hotels & Resorts properties or corporate offices, which can be time-consuming and disruptive to personal schedules

ASSUMPTION: The potential challenges for this role are typical for the hospitality industry and can be mitigated with effective planning, communication, and time management skills.

📈 Similar Roles Comparison

• Marketing Manager (Hospitality) vs. Marketing Manager (Retail): The hospitality industry is more focused on customer experience and relationship-building, while the retail industry is more focused on sales and promotions. The hospitality industry also tends to have more seasonal fluctuations in demand.
• Marketing Manager (Independent Resort) vs. Marketing Manager (Large Hotel Chain): Independent resorts may have more flexibility and autonomy in their marketing strategies, but may also have more limited resources and support. Large hotel chains, on the other hand, may have more structured marketing strategies and resources, but may also have more bureaucracy and red tape.
• Marketing Manager (Luxury Resort) vs. Marketing Manager (Budget Resort): Luxury resorts tend to have higher marketing budgets and more resources dedicated to marketing efforts, but may also have higher expectations and more competition. Budget resorts, on the other hand, may have more limited marketing budgets and resources, but may also have more opportunities for creativity and innovation.

ASSUMPTION: The specific context and requirements of the role will vary depending on the property, the brand, and the market. Candidates should research the specific property and market to understand the unique challenges and opportunities of the role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new restaurant or bar within the resort
• Creating and implementing a social media strategy to increase engagement and followers for the resort’s official accounts
• Managing a photoshoot or video production to capture high-quality visual content for the resort’s website and marketing materials
• Partnering with local influencers or bloggers to promote the resort and its amenities
• Planning and executing a special event or promotion to celebrate a significant milestone or anniversary for the resort

ASSUMPTION: The specific projects and initiatives for this role will vary depending on the resort’s marketing goals, target audience, and competitive landscape.

❓ Key Questions to Ask During Interview

• What are the resort’s primary marketing goals and objectives for the next 12-24 months?
• How does the resort differentiate itself from its competitors in the local and regional hospitality market?
• What is the target audience for the resort, and how does the resort’s marketing strategy cater to this audience?
• What is the resort’s approach to customer relationship management, and how does the marketing department play a role in this strategy?
• What opportunities are there for growth and development within the marketing department and the resort more broadly?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the resort’s marketing goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the hospitality industry.
• Prepare questions to ask the interviewer about the resort’s marketing goals, target audience, and competition.
• Follow up with the hiring manager or HR department within one week of submitting your application to express your continued interest in the role.
• If selected for an interview, be prepared to discuss your marketing experience and provide specific examples of successful campaigns or projects you have managed.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.