📌 Core Information
🔹 Job Title: Marketing Manager at JoomPro
🔹 Company: Joom
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing B2B marketing campaigns across various channels
- Generating new leads through innovative strategies and approaches
- Building relationships with local partners, influencers, and communities
- Supporting the commercial team in organizing and promoting conferences and trade shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the Mexican B2B market.
📋 Key Responsibilities
✅ Developing and implementing B2B marketing campaigns across various channels, both online and offline
✅ Generating new leads by testing hypotheses and exploring new channels and approaches
✅ Identifying and building relationships with local partners, influencers, and communities
✅ Supporting the commercial team in organizing and promoting conferences and trade shows
✅ Managing the creation of marketing materials and initiatives across different channels
✅ Collaborating with internal and external resources to achieve set goals
ASSUMPTION: The role requires a proactive and hands-on approach, with a focus on driving results and continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, with a strong focus on B2B (ideally in e-commerce)
Required Skills:
- Proven experience developing successful marketing plans and campaigns across different channels for the Mexican market
- Experience with marketing tools and platforms (Hubspot, Semrush, GA4, etc)
- Strong analytical skills and proactive problem-solving approach
- Hands-on experience in organizing and executing offline events and industry meetups
- Fluent Spanish and English
Preferred Skills:
- Experience organizing and participating in webinars and offline events
- Experience working with influencers and partnership programs
- Good copywriting skills
ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a deep understanding of the Mexican market and a strong analytical mindset.
💰 Compensation & Benefits
Salary Range: MXN 150,000 - 250,000 per month (Based on experience and market standards for Marketing Managers in Mexico City)
Benefits:
- Flexible working hours and hybrid work schedule
- Personal development: professional events, workshops, English classes, corporate library
- 100% paid sick leaves
- Annual team retreats
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office)
ASSUMPTION: The salary range is estimated based on market standards for Marketing Managers in Mexico City, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Joom is an international group of e-commerce companies, focusing on B2B and B2C marketplaces, data platforms, and pharmaceutical marketplaces.
Company Size: Joom has 201-500 employees, with offices in Latvia, China, Hong Kong, the USA, Germany, Brazil, Portugal, and Mexico.
Founded: Joom was founded in 2016 in Riga, Latvia, and opened its headquarters in Lisbon, Portugal, in 2023.
Company Description:
- JoomPro is a first end-to-end cross-border B2B marketplace, aiming to create a new level of service in the wholesale purchasing market.
- JoomPro aspires to give everyone, anywhere in the world, the opportunity to easily and efficiently order goods from factories in China, with plans to include India, Bangladesh, Turkey, and others in the future.
- JoomPro is one of the key businesses of Joom, alongside Joom Marketplace, Onfy, and Joom Pulse.
Company Specialties:
Company Website: joom-group.com
ASSUMPTION: Joom's diverse portfolio of businesses and global presence offers opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, with the opportunity to build and lead a team in the future.
Reporting Structure: The Marketing Manager will report directly to the Country Manager and collaborate closely with the commercial team.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days in the office and the rest of the week working remotely.
Growth Opportunities:
- Building and leading a marketing team in Mexico
- Expanding the role's responsibilities to include additional markets or business lines
- Developing skills in cross-border e-commerce and B2B marketing
ASSUMPTION: The Marketing Manager role offers significant growth potential, as JoomPro expands its presence in Mexico and beyond.
🌍 Location & Work Environment
Office Type: Joom's Mexico City office is a modern, collaborative workspace, with a focus on employee well-being and productivity.
Office Location(s): Av. Duque de Loulé 110, Lisbon, Portugal (HQ); Perses iela 8, Riga, Latvia; Skalitzer Straße 104, Berlin, Germany; 21 Rue Glesener, Luxembourg, Luxembourg; 3038 Jintian Road, Shenzhen, China (JoomPro office)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant business ecosystem and a growing e-commerce market.
- The city offers a mix of urban and cultural experiences, with a rich history and diverse communities.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The Marketing Manager will work a full-time schedule, with flexible hours and a hybrid work arrangement (2-3 days in the office).
ASSUMPTION: Mexico City's dynamic business environment and cultural richness provide an exciting backdrop for the Marketing Manager role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Country Manager and/or other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical and problem-solving skills
- Cultural fit and communication skills
- Leadership potential and team management
Application Tips:
- Tailor your resume to highlight your B2B marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the Mexican market and JoomPro's business model
- Showcase your ability to work collaboratively and drive results in a dynamic, international environment
ATS Keywords: B2B Marketing, Lead Generation, Marketing Campaigns, Event Organization, Influencer Marketing, Partnership Programs, Copywriting, Mexico Market, E-commerce
ASSUMPTION: The application process will focus on assessing the candidate's marketing expertise, cultural fit, and leadership potential, with a strong emphasis on the Mexican market.
🛠️ Tools & Technologies
- Hubspot
- Semrush
- GA4 (Google Analytics 4)
- Social media platforms (LinkedIn, Facebook, Instagram, etc.)
- Event management tools (e.g., Eventbrite, Bizzabo)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in using marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Adaptable and open to feedback
- Collaborative and communicative
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous marketing roles?
- Can you provide an example of a time when you drove innovation or continuous learning in your team?
- How do you approach collaboration and teamwork, especially in a hybrid work environment?
ASSUMPTION: Joom values candidates who align with their customer-centric, innovative, and collaborative culture, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Navigating the unique cultural and business landscape of Mexico
- Balancing the demands of B2B and B2C marketing in a cross-border e-commerce environment
- Managing a hybrid team and fostering collaboration in a remote work setting
- Adapting to the dynamic and fast-paced nature of the e-commerce industry
ASSUMPTION: The Marketing Manager role presents both opportunities and challenges, requiring a proactive, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on B2B marketing and cross-border e-commerce, requiring a unique skill set and market understanding.
- In the Mexican market, this role may differ from similar positions in other countries, with a greater emphasis on offline events and local partnerships.
- Career progression in this role could lead to expanded responsibilities, team leadership, or opportunities to work across multiple markets or business lines within Joom.
ASSUMPTION: The Marketing Manager role at JoomPro offers a unique blend of B2B and B2C marketing experience, with the potential for significant growth and learning opportunities.
📝 Sample Projects
- Developing and executing a successful B2B marketing campaign targeting Mexican wholesalers and retailers
- Building and maintaining relationships with local influencers and industry partners to drive brand awareness and lead generation
- Organizing and promoting a major industry conference or trade show, with a focus on driving attendance and engagement
ASSUMPTION: The Marketing Manager will be expected to lead and contribute to various projects, with a focus on driving results and continuous learning.
❓ Key Questions to Ask During Interview
- How does JoomPro differentiate itself from other cross-border B2B marketplaces in the Mexican market?
- What are the key priorities for the Marketing Manager role in the first 90 days?
- How does Joom support the professional development and growth of its employees?
- What is the expected timeline for building and leading a marketing team in Mexico?
- How does JoomPro approach collaboration and communication in a hybrid work environment?
ASSUMPTION: The interview process will provide an opportunity to assess the company's culture, growth potential, and alignment with the candidate's career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your B2B marketing experience and relevant skills
- Prepare a cover letter that demonstrates your understanding of the Mexican market and JoomPro's business model
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
