📌 Core Information
🔹 Job Title: Marketing Manager AU
🔹 Company: Halter
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Driving Halter’s marketing efforts in Australia
- Working cross-functionally with global teams and customer teams
- Managing marketing projects, events, and campaigns
- Generating content and managing website updates
- Gathering customer insights and creating authentic content
ASSUMPTION: This role requires a high level of autonomy and adaptability, as the first marketing hire in Australia. The ideal candidate will be comfortable working in ambiguity and embracing rapid growth.
📋 Key Responsibilities
✅ Lead marketing initiatives in Australia, driving commercial success and customer engagement
✅ Collaborate with global marketing hub and customer teams to execute campaigns and projects
✅ Manage content creation, including videos, performance marketing assets, email copy, case studies, and more
✅ Edit and update the Australian website to communicate strong value propositions and improve performance
✅ Visit farms to connect with customers, gather insights, and create relatable content
✅ Manage project timelines, resources, and deliverables for marketing projects and events
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and customer engagement. The ideal candidate will be comfortable wearing multiple hats and pivoting between tasks as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing roles, with a focus on project management, content creation, and customer engagement
Required Skills:
- Proven ability to drive commercial success through marketing initiatives
- Experience running marketing projects, events, and campaigns (print and digital)
- Strong understanding of the marketing funnel and customer engagement
- Familiarity with Salesforce, Hubspot, Webflow, Google Suite, and Meta Ads
- Excellent communication, project management, and stakeholder management skills
Preferred Skills:
- Experience in a startup, high-growth company, or new venture environment
- Background in agriculture or SaaS
ASSUMPTION: While a background in agriculture or SaaS is not required, it would be beneficial for understanding the target audience and industry context.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Melbourne, the estimated salary range is AUD 90,000 - 120,000 per annum. This range takes into account the company's size, the role's responsibilities, and the candidate's experience level.
Benefits:
- Fully Paid Parental Leave
- Self-Development Budget ($1,000 annually)
- Wellness Leave
- Unlimited Paid Annual Leave
- Employee Stock Ownership Plan
Working Hours: Full-time, with flexibility for farm visits and events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Halter operates in the technology and agriculture sectors, focusing on transforming farming practices through innovative solutions.
Company Size: Halter has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Halter was founded in 2016, with headquarters in Auckland, New Zealand.
Company Description:
- Halter is a high-growth technology company on a mission to enable farmers and graziers to run more productive and sustainable operations
- The company's flagship product, Halter, allows farmers to remotely shift, virtually fence, and proactively monitor their cows' health and behavior
- Halter is backed by Tier 1 investors, including DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck, and Icehouse ventures
Company Specialties:
- Remote cattle management
- Virtual fencing
- Cow health and behavior monitoring
- Sustainable farming practices
Company Website: Halter Careers
ASSUMPTION: Halter's focus on innovation and sustainability makes it an attractive employer for candidates seeking to make a real-world impact in the agriculture industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional seeking to advance their career in a high-growth company.
Reporting Structure: The Marketing Manager AU will report to the Global Marketing Director and collaborate with customer teams in Australia and the wider marketing team.
Work Arrangement: This role is on-site, with flexibility for farm visits and events. Occasional travel may be required to connect with customers and generate content on the ground.
Growth Opportunities:
- As the first marketing hire in Australia, there is significant potential for growth and advancement as the company expands its presence in the region
- The role offers exposure to global marketing teams and customer teams, providing opportunities for learning and collaboration
- Halter's high-growth environment presents numerous prospects for professional development and career progression
ASSUMPTION: The ideal candidate will be proactive in seeking growth opportunities and embracing the challenges that come with working in a high-growth company.
🌍 Location & Work Environment
Office Type: Halter's Australian office is based in Melbourne, with a collaborative and innovative work environment.
Office Location(s): Halter HQ, 66 Sale Street, Auckland City, Central 1010, NZ (headquarters); Melbourne, Victoria, Australia (Australian office)
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a thriving business ecosystem and a strong focus on innovation and technology
- The city is home to numerous agriculture and technology companies, providing ample networking opportunities
- Melbourne's climate is mild and temperate, with warm summers and cool winters
Work Schedule: Full-time, with flexibility for farm visits and events. Occasional travel may be required.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and embracing the challenges that come with working in a high-growth company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Global Marketing Director and/or other marketing team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and commercial acumen
- Content creation and project management skills
- Customer engagement and communication skills
- Cultural fit and alignment with Halter's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and customer engagement expertise
- Demonstrate your understanding of Halter's mission and the Australian agriculture industry
- Prepare examples of your content creation and project management work
ATS Keywords: Marketing strategy, project management, content creation, customer engagement, commercial success, agriculture, Australia, Halter, high-growth company
ASSUMPTION: Halter's application process is designed to assess the candidate's marketing skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Webflow
- Google Suite
- Meta Ads
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Halter values creativity, curiosity, and a willingness to try new methods and approaches
- Impact: Halter is committed to making a real-world impact in the agriculture industry
- Collaboration: Halter fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
Work Style:
- Halter values a high-growth, fast-paced work environment, with a focus on rapid iteration and continuous improvement
- The company encourages autonomy, initiative, and a proactive approach to problem-solving
- Halter values a results-driven, data-informed approach to marketing and decision-making
Self-Assessment Questions:
- Do you thrive in a high-growth, fast-paced work environment, and are you comfortable working in ambiguity?
- Are you passionate about Halter's mission to enable more productive and sustainable farming practices?
- Do you have a proven track record of driving commercial success through marketing initiatives?
ASSUMPTION: Halter's culture values innovation, impact, and collaboration, with a focus on driving commercial success and making a real-world impact in the agriculture industry.
⚠️ Potential Challenges
- The role requires a high level of autonomy and adaptability, as the first marketing hire in Australia
- The ideal candidate will be comfortable working in a dynamic, fast-paced environment and embracing the challenges that come with working in a high-growth company
- Occasional travel may be required to connect with customers and generate content on the ground
- The role involves a mix of strategic planning, hands-on execution, and customer engagement, which may require juggling multiple priorities and deadlines
ASSUMPTION: The ideal candidate will be proactive in seeking growth opportunities and embracing the challenges that come with working in a high-growth company.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high level of autonomy and adaptability, as the first marketing hire in Australia
- Halter's focus on innovation and sustainability sets it apart from other agriculture and technology companies, providing unique opportunities for impact and growth
- This role offers exposure to global marketing teams and customer teams, providing opportunities for learning and collaboration that may not be available in more siloed or hierarchical organizations
ASSUMPTION: Halter's unique focus on innovation and sustainability, combined with its high-growth environment, makes it an attractive employer for candidates seeking to make a real-world impact in the agriculture industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch Halter's product in the Australian market
- Creating customer personas and buyer journey maps to inform marketing strategy and content creation
- Managing the website update process to ensure the Australian website communicates strong value propositions and improves performance
ASSUMPTION: The ideal candidate will have experience with similar projects and be comfortable managing multiple priorities and deadlines.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Halter support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Halter measure the success of its marketing initiatives, and how will my performance be evaluated?
- What opportunities are there for collaboration with other teams, such as sales or product, and how can these collaborations drive marketing success?
ASSUMPTION: The ideal candidate will be proactive in seeking information about the role, the team, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, project management skills, and customer engagement expertise
- Prepare examples of your content creation and project management work
- Follow up with the Halter HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
