- Job Title: Marketing Manager, Audience Development
- Company: Amazon
- Location: Culver City, CA & Seattle, WA & New York, NY & San Francisco, CA
- Job Type: On-site
- Category: Marketing
- Date Posted: May 27, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns for Amazon Music's content programs
- Collaborating with cross-functional teams to build, launch, and measure campaigns
- Working with Prime Video and internal Amazon Music teams
- Demonstrating strong organizational skills and clear communication
- Prioritizing effectively in a fast-paced environment
*ASSUMPTION:* This role requires a balance of creativity and analytical thinking, with a strong focus on project management and stakeholder communication.
📋 Key Responsibilities
- Act as the lead project manager for content programs, helping to build and launch campaigns across multiple owned and operated channels like email, push, and on-site merchandising.
- Manage creative asset and media plan development, trafficking, and general facilitation.
- Collect post-campaign data for analysis purposes.
- Leverage post-campaign data to help develop and document key learnings, best practices, and strategies; build playbooks that can be leveraged across global teams and to inform new programs.
- Excellent attention to detail and project management skills.
- Develop and test campaigns across Prime Video and Amazon teams to launch innovative growth marketing campaigns.
*ASSUMPTION:* This role involves a high degree of multitasking and requires strong attention to detail to ensure campaigns are executed successfully.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in project management or marketing for consumer-facing technology products/services.
- Required Skills:
- Proven project management skills
- Strong communication and collaboration skills
- Experience with campaign management and data analysis
- Proficiency in Microsoft Office Suite and Google Workspace
- Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with Amazon's internal tools and systems
- Knowledge of the music industry and content development processes
*ASSUMPTION:* While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
- Salary Range: $85,000 - $120,000 per year (based on experience and location)
- Benefits:
- Comprehensive health, dental, and vision care
- Retirement savings plan with company match
- Generous paid time off and company holidays
- On-site services and amenities (varies by location)
- Employee discounts on Amazon products and services
- Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (may vary based on project needs)
*ASSUMPTION:* Salary range is estimated based on market research for similar roles at Amazon and comparable companies in the tech industry.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and technology
- Company Size: 10,001+ employees
- Founded: 1994 (as an online bookstore; expanded to include a wide range of products and services)
- Company Description: Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Company Specialties: E-commerce, Retail, Operations, and Internet services
📊 Role Analysis
- Career Level: Mid-level marketing role with potential for growth and career progression within Amazon's marketing organization.
- Reporting Structure: This role reports directly to the Senior Marketing Manager for Audience Development.
- Work Arrangement: On-site, with the possibility of hybrid or remote work depending on business needs and local regulations.
- Growth Opportunities:
- Advancement to Senior Marketing Manager or similar roles within Amazon's marketing organization.
- Potential to expand into other areas of Amazon's business, such as Amazon Music or Amazon Prime Video.
*ASSUMPTION:* This role offers opportunities for career growth within Amazon's marketing organization and potentially across other business units.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces with on-site amenities (varies by location)
- Office Location(s):
- Culver City, CA: 2200 E Maple Ave, Culver City, CA 90230
- Seattle, WA: 410 Terry Ave N, Seattle, WA 98109
- New York, NY: 7 W 34th St, New York, NY 10001
- San Francisco, CA: 410 Terry Ave N, Seattle, WA 98109
- Geographic Context:
- Culver City, CA: Suburban area near Los Angeles, known for its tech industry and entertainment scene.
- Seattle, WA: Pacific Northwest city known for its tech industry, coffee culture, and outdoor activities.
- New York, NY: Global financial and cultural hub with a fast-paced, competitive work environment.
- San Francisco, CA: Tech-centric city with a high cost of living, known for its diverse culture and vibrant neighborhoods.
- Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (may vary based on project needs)
*ASSUMPTION:* The work environment at Amazon's offices is dynamic, collaborative, and fast-paced, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with a recruiter
3. Phone or video interview with the hiring manager
4. On-site interview with the team (if applicable)
5. Final interview with the senior leadership team
- Key Assessment Areas:
- Project management skills and experience
- Campaign management and data analysis skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Be prepared to discuss your experience with project management, campaign management, and data analysis.
3. Research Amazon's leadership principles and be ready to discuss how your personal values align with the company's culture.
*ASSUMPTION:* The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Amazon's internal tools and systems (e.g., Amazon Advertising Platform, Amazon Music Analytics)
*ASSUMPTION:* Familiarity with Amazon's internal tools and systems is not required but may be beneficial for candidates with prior experience at Amazon.
👔 Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Work Style: Fast-paced, collaborative, and innovative; employees are encouraged to take ownership of their work and make data-driven decisions.
- Self-Assessment Questions:
1. How do you stay organized and manage multiple projects simultaneously?
2. Can you provide an example of a time when you had to pivot or adapt a marketing campaign due to changing circumstances?
3. How do you approach working with cross-functional teams to achieve common goals?
*ASSUMPTION:* Candidates should be prepared to demonstrate their ability to thrive in a fast-paced, collaborative work environment and align with Amazon's leadership principles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced environment.
- Collaborating effectively with cross-functional teams and stakeholders.
- Adapting to changing priorities and shifting project timelines.
- Maintaining a strong attention to detail while working at a high pace.
*ASSUMPTION:* Candidates should be prepared to manage multiple priorities and adapt to changing circumstances in a dynamic work environment.
📈 Similar Roles Comparison
- Marketing Manager (Music Industry): This role focuses specifically on Amazon Music's content programs, while a general Marketing Manager role may have a broader scope across various Amazon services.
- Marketing Manager (Tech Industry): This role requires a strong understanding of the music industry and content development processes, while a Marketing Manager role in the tech industry may focus more on software, hardware, or other technology products.
- Career Path Comparison: This role offers opportunities for career growth within Amazon's marketing organization and potentially across other business units, such as Amazon Music or Amazon Prime Video.
*ASSUMPTION:* This role offers a unique opportunity to specialize in marketing for a specific industry (music) within a larger technology company.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new Amazon Music original podcast.
- Collaborating with the Prime Video team to create a targeted marketing campaign for an upcoming Amazon Original series.
- Analyzing campaign performance data to identify trends and optimize future marketing strategies.
*ASSUMPTION:* Sample projects should demonstrate the candidate's ability to manage complex marketing campaigns, collaborate effectively with cross-functional teams, and analyze data to inform strategic decision-making.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within Amazon Music and across the broader organization?
- What are the most challenging aspects of this role, and how can I prepare to succeed in them?
- How does Amazon support the professional growth and development of its marketing managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
*ASSUMPTION:* Candidates should ask thoughtful questions that demonstrate their interest in the role and commitment to understanding the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.amazon.jobs/en/jobs/2993410).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video screens and interviews by researching Amazon's leadership principles and practicing your responses to common marketing and project management interview questions.
4. Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications.
5. If selected for an on-site interview, be prepared to present a portfolio of your marketing campaign work and discuss your thought process and strategies.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
