Marketing Manager, AWS

📌 Core Information 🔹 Job Title: Marketing Manager, AWS 🔹 Company: Softchoice 🔹 Location: Toronto, Oakville, Vancouver 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: Intermediate (3-5 years) 🚀 Job Overview Key aspects of this role include: 1. Partner Alignment: Serve as the primary liaison for AWS, aligning partner marketing aspirations with Softchoice's demand generation programs. Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings and ensure partner-driven solutions complement and enhance Softchoice's existing portfolio. 2. Demand Generation Support: Contribute to strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs. Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel. Ensure partner-specific metrics are tracked and contribute to broader program goals. 3. Digital Sales Enablement: Collaborate with e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of digital sales channels. Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results. Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey. Optimize targeting based on insights, refining lead qualification criteria and account selection to focus on high-potential accounts. 4. Program Execution: Own the execution of connecting partner technologies to Softchoice solutions within demand generation programs, aligning with content, audience, and funnel strategies. Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels. Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services. Monitor and report on campaign success, tracking metrics such as open rates, engagement, and conversion to continuously optimize and improve campaign effectiveness. Leverage data for segmentation using platforms like ZoomInfo and Salesforce to ensure accurate targeting and alignment with campaign goals. 5. Stakeholder Collaboration: Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements. Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement. 📋 Key Responsibilities ✅ Partner Alignment: - Serve as the primary liaison for AWS, aligning partner marketing aspirations with Softchoice's demand generation programs. - Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings and ensure partner-driven solutions complement and enhance Softchoice's existing portfolio. ✅ Demand Generation Support: - Contribute to strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs. - Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel. - Ensure partner-specific metrics are tracked and contribute to broader program goals. ✅ Digital Sales Enablement: - Collaborate with e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of digital sales channels. - Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results. - Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey. - Optimize targeting based on insights, refining lead qualification criteria and account selection to focus on high-potential accounts. ✅ Program Execution: - Own the execution of connecting partner technologies to Softchoice solutions within demand generation programs, aligning with content, audience, and funnel strategies. - Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels. - Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services. - Monitor and report on campaign success, tracking metrics such as open rates, engagement, and conversion to continuously optimize and improve campaign effectiveness. - Leverage data for segmentation using platforms like ZoomInfo and Salesforce to ensure accurate targeting and alignment with campaign goals. ✅ Stakeholder Collaboration: - Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements. - Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 3-5 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment. Required Skills: - Proven ability to translate strategic plans into effective execution with measurable results. - Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful. - Demonstrated success in working cross-functionally with marketing, sales, and partner teams. - Familiarity with managing technology partner offerings and aligning them to broader solution portfolios. - Proficiency in tracking and analyzing campaign performance, with the ability to report on partner-specific contributions to larger program goals. Preferred Skills: - Experience with AWS technologies. - Familiarity with marketing automation tools (e.g., Marketo, Pardot, HubSpot). - Knowledge of the IT industry and relevant partner ecosystems. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for similar roles in Toronto) Benefits: - Competitive benefits package, including health, dental, and vision coverage. - Retirement savings plan with company match. - Employee stock purchase plan. - Generous vacation and time-off policies. - Professional development opportunities and career growth support. - Flexible work arrangements, including remote work options. Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: Medium (1,001-5,000 employees) Founded: 1989, in Toronto, Ontario Company Description: - Softchoice is a software and cloud-focused IT solutions provider that equips people to be engaged, connected, and creative at work, and organizations to be agile, innovative, and secure by delivering AI-powered cloud and digital workplace solutions. - As part of World Wide Technology (WWT), Softchoice has access to serve customers through WWT's resources, including its Advanced Technology Centre and global warehousing, distribution, and integration capabilities. Company Specialties: - Microsoft EA - Asset Management - IBM Power Systems - Storage (BURA) - De-duplication - Workload Consolidation - Cloud Computing - Cisco - SaaS - People Development - Unified Communications & Collaboration - BYOD - Managed Services - and cloud Company Website: www.softchoice.com 📊 Role Analysis Career Level: Mid-career (3-5 years of experience) Reporting Structure: This role reports directly to the Director of Marketing, AWS. Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work options. Growth Opportunities: - Opportunities for career progression within the marketing department or related fields. - Potential to work on high-impact projects and collaborate with cross-functional teams. - Access to professional development resources and training programs. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with open-concept work areas and dedicated meeting rooms. Office Location(s): - 173 Dufferin Street, Suite 200, Toronto, Ontario M6K 3H7, CA - 1175 N Service Rd W, Oakville, ON L6M 2W1, CA - 415 1st Ave N, Seattle, WA 98109, US (remote work available) Geographic Context: - Toronto: A multicultural city with a vibrant tech industry, offering a mix of urban and suburban living options. - Oakville: A suburban town with a family-friendly atmosphere, located approximately 30 minutes west of Toronto. - Vancouver: A coastal city known for its natural beauty, offering a mix of urban and outdoor living experiences. Work Schedule: Flexible hours with remote work options available. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. Behavioral and technical interviews with the hiring manager and relevant team members. 4. Final interview with the Director of Marketing. Key Assessment Areas: 1. Strategic thinking and problem-solving skills. 2. Knowledge of marketing funnels and campaign execution. 3. Familiarity with partner marketing and demand generation strategies. 4. Ability to work collaboratively with cross-functional teams. 5. Analytical skills and data-driven decision-making. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 3. Research Softchoice and the AWS partner ecosystem to demonstrate your understanding of the role and industry. 4. Practice your interview skills and be prepared to discuss your career goals and how this role fits into your long-term plans. ATS Keywords: AWS, partner marketing, demand generation, campaign execution, marketing strategy, stakeholder collaboration, digital sales enablement, program management, marketing automation, A/B testing, data analysis, cross-functional teamwork, marketing funnel, B2B marketing, IT industry, technology partner ecosystem. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot, HubSpot) - CRM software (e.g., Salesforce) - Data analysis and visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Jira) - Collaboration and communication tools (e.g., Microsoft Office Suite, Slack, Microsoft Teams) - AWS-specific tools and platforms (e.g., AWS Management Console, AWS CloudFormation, AWS Lambda) 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put our customers first and strive to understand their unique needs and challenges. - Collaborative: We work together to achieve our goals and support each other's success. - Innovative: We embrace change and continuously seek new and better ways to solve problems. - Accountable: We take ownership of our responsibilities and deliver on our commitments. - Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected. Work Style: - Fast-paced and dynamic, with a focus on results and continuous improvement. - Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing. - Data-driven and analytical, with a focus on using data to inform decision-making and measure performance. - Flexible and adaptable, with a willingness to take on new challenges and learn new skills. Self-Assessment Questions: 1. How do you align with the company's value of being customer-centric, and can you provide an example of a time when you put the customer first in a previous role? 2. Describe your experience working in a collaborative environment, and how have you supported your colleagues' success in the past? 3. Can you share an example of a time when you embraced change or innovated to solve a problem in a previous role? 4. How do you hold yourself accountable for your responsibilities, and can you provide an example of a time when you took ownership of a challenging situation? 5. How do you foster an inclusive work environment, and can you share an example of a time when you supported diversity and inclusion in a previous role? 🛑 Potential Challenges 1. Role-specific challenges: Balancing the demands of partner marketing, demand generation, and digital sales enablement may require strong time management and prioritization skills. 2. Company-specific challenges: Working in a medium-sized company may present unique challenges related to communication, decision-making, and resource allocation. 3. Industry-specific challenges: The IT industry is dynamic and fast-paced, requiring continuous learning and adaptation to new technologies and market trends. 4. Location-specific challenges: Living and working in a major urban center like Toronto may present unique challenges related to cost of living, commuting, and work-life balance. 📈 Similar Roles Comparison 1. How this role differs from related positions: * This role focuses specifically on AWS partner marketing, while similar roles may have a broader focus on multiple technology partners or the entire marketing mix. * This role requires a strong understanding of marketing funnels, particularly the consideration and evaluation stages, where partner technology is most impactful. Similar roles may have a broader focus on the entire funnel or specific stages. 2. Industry-specific context: * The IT industry is highly competitive, with a constant need to innovate and adapt to new technologies and market trends. This role requires a strong understanding of the AWS partner ecosystem and the ability to stay up-to-date with industry developments. * The IT industry is also subject to frequent mergers and acquisitions, which can present unique challenges and opportunities for career growth and development. 3. Career path comparison: * This role offers opportunities for career progression within the marketing department or related fields, such as demand generation, product marketing, or marketing operations. * Similar roles in other industries may have different career paths, with opportunities for vertical or horizontal movement within the organization. 📝 Sample Projects 1. Project example 1 (specific to this role): Developing and executing a targeted marketing campaign to drive AWS adoption among Softchoice's mid-market customers, focusing on the consideration and evaluation stages of the funnel. 2. Project example 2 (specific to this industry): Collaborating with the AWS partner team to create co-branded content and assets that highlight the integration of AWS technologies with Softchoice's portfolio of solutions and services. 3. Project example 3 (specific to reported responsibilities): Analyzing campaign performance data to identify trends and insights, and using that information to optimize future marketing efforts and improve partner-driven results. 💡 Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the broader marketing strategy for Softchoice and its AWS partnership? * What are the key priorities for this role in the first 30-60-90 days? * How does this role collaborate with other marketing teams, such as portfolio marketing, content marketing, and events marketing? 2. Company-specific questions: * How does Softchoice support the growth and development of its employees, particularly in marketing and related fields? * What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them? * How does Softchoice measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role? 3. Industry-specific questions: * How does Softchoice differentiate itself from other IT services and solutions providers in the market? * What are the key trends and developments in the IT industry, and how does Softchoice stay competitive in this dynamic landscape? * How does Softchoice approach partner marketing and demand generation in the context of the broader IT industry? 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://careers.softchoice.com/job/Toronto-Marketing-Manager%2C-AWS-ON/592536117/ 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 4. Research Softchoice and the AWS partner ecosystem to demonstrate your understanding of the role and industry. 5. Practice your interview skills and be prepared to discuss your career goals and how this role fits into your long-term plans. 6. Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.