📌 Core Information
🔹 Job Title: Marketing Manager B&M SKA
🔹 Company: Timberland
🔹 Location: Stabio, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing tailored marketing strategies for Timberland's Strategic Accounts across EMEA
- Collaborating with sales teams and retailers' marketing teams to enhance brand visibility and conversion
- Analyzing performance data to refine Strategic Account strategies
- Working closely with creative teams to develop bespoke assets for local consumers
ASSUMPTION: This role requires a strategic thinker with a strong background in trade marketing and sales, preferably within the apparel-footwear industry.
📋 Key Responsibilities
✅ Develop and execute marketing strategies tailored for Strategic Account partners to improve brand visibility, equity, and conversion
✅ Collaborate with sales teams and retailers' marketing teams to optimize product storytelling, activations, and consumer engagement
✅ Analyze performance data and refine Strategic Account strategies to improve brand presence and sales impact
✅ Work closely with creative teams to develop bespoke assets relevant for the consumer environment and local consumers aligned with Timberland's creative vision
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Solid experience (5-10 years) in trade marketing and/or sales roles at an international level, preferably in the apparel-footwear industry
Required Skills:
- Proven ability to develop and execute comprehensive trade marketing plans
- Strong analytical skills to analyze marketing campaigns and sell-out data
- Understanding of consumer trends in the fashion industry
- Keen interest in fashion and outdoor lifestyle
Preferred Skills:
- Experience working with Strategic Key Accounts in the retail sector
- Fluency in multiple European languages
ASSUMPTION: Timberland is looking for candidates with a strong understanding of the fashion industry and experience working with strategic key accounts.
💰 Compensation & Benefits
Salary Range: CHF 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager role in Switzerland with 5-10 years of experience)
Benefits:
- Comprehensive benefits package
- On-site gym offering health and well-being initiatives
- Discount card with 50% off all VF brands
- Paid service time
- Health and well-being initiatives
Working Hours: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Timberland is a global outdoor lifestyle brand focused on footwear, apparel, and accessories, operating within the retail industry
Company Size: Timberland is part of VF Corporation, a global leader in branded lifestyle apparel and footwear, with over 10,000 employees worldwide
Founded: 1973, in Newmarket, New Hampshire, USA
Company Description:
- Timberland is committed to making quality products that inspire and enable people to experience the outdoors
- The company is dedicated to sustainability and has implemented various eco-friendly initiatives
- Timberland offers a supportive feedback-based culture with an inclusive international environment
Company Specialties:
- Footwear
- Apparel
- Accessories
Company Website: http://www.timberland.com
ASSUMPTION: Timberland's focus on sustainability and outdoor lifestyle makes it an attractive employer for candidates passionate about these areas.
📊 Role Analysis
Career Level: Mid-level marketing professional with experience in trade marketing and sales
Reporting Structure: This role reports directly to the EMEA Marketing Director and collaborates closely with sales teams and retailers' marketing teams
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to advance to a regional or global marketing role within Timberland or VF Corporation
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the retail industry.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Stabio, Switzerland (VF Campus VF1)
Geographic Context:
- Stabio is located in the canton of Ticino, Switzerland, near the Italian border
- The area offers a high quality of life, with a mix of urban and natural environments
- Timberland's campus in Stabio is a multi-brand, multi-country organization
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The Stabio office offers a dynamic and international work environment, with opportunities to collaborate with various brands and teams within VF Corporation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the EMEA Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication abilities
- Industry knowledge and understanding of Timberland's brand
- Cultural fit and alignment with Timberland's values
Application Tips:
- Highlight relevant experience in trade marketing, sales, and strategic key account management
- Demonstrate a strong understanding of the fashion industry and consumer trends
- Showcase your ability to analyze data and develop effective marketing strategies
- Tailor your resume and cover letter to emphasize your fit with Timberland's company culture and values
ATS Keywords: Trade Marketing, Sales, Strategic Key Accounts, Marketing Strategy, Consumer Trends, Fashion Industry, Data Analysis, Brand Strategy, Collaboration, Product Storytelling, Consumer Engagement
ASSUMPTION: Timberland's application process is designed to assess candidates' strategic thinking, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Timberland uses industry-standard tools and technologies for marketing, sales, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Innovation
- Collaboration
Work Style:
- Dynamic and strategic thinking
- Strong collaboration and communication skills
- Ability to work independently and manage multiple priorities
- Passion for the fashion industry and outdoor lifestyle
Self-Assessment Questions:
- Do you thrive in a collaborative, international work environment?
- Are you passionate about the fashion industry and outdoor lifestyle?
- Do you possess strong strategic thinking and problem-solving skills?
ASSUMPTION: Timberland values candidates who are dynamic, strategic thinkers with a strong work ethic and a passion for the fashion industry and outdoor lifestyle.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines for various Strategic Account partners
- Balancing the needs of Timberland's brand with the requirements of retail partners
- Adapting marketing strategies to accommodate local consumer preferences and market conditions
- Working in a fast-paced, dynamic environment with a high degree of collaboration
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on Strategic Key Accounts and requires a strong understanding of trade marketing and sales
- This role offers the opportunity to work with multiple brands and teams within VF Corporation, providing exposure to diverse aspects of the business
- Career progression in this role could lead to regional or global marketing positions within Timberland or VF Corporation
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with strong potential for career growth within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign for a Strategic Account partner to improve brand visibility and conversion
- Analyzing sales data and consumer trends to refine marketing strategies for a specific region or account
- Collaborating with creative teams to develop bespoke assets for a retail partner, aligned with Timberland's brand vision
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Timberland's overall marketing strategy for the EMEA region?
- What are the key priorities for this role in the first 90 days?
- How does Timberland support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Timberland collaborate with its retail partners to ensure brand consistency and maximize sales?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, career growth opportunities, and collaborative work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in trade marketing, sales, and strategic key account management
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Timberland's brand and values to demonstrate your fit with the company culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
