📌 Core Information
🔹 Job Title: Marketing Manager B&M SKA
🔹 Company: VF Corporation
🔹 Location: Stabio, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing tailored marketing strategies for Timberland's Strategic Accounts across EMEA
- Collaborating with sales teams and retailers' marketing teams to enhance brand visibility and conversion
- Analyzing performance data and refining strategies to improve brand presence and sales impact
- Working closely with creative teams to develop bespoke assets relevant for the consumer environment and local consumers
ASSUMPTION: This role requires a strategic thinker with a strong background in trade marketing and sales, preferably within the apparel-footwear industry. The ideal candidate will have a keen interest in fashion and outdoor lifestyle, and the ability to analyze marketing campaigns and consumer trends.
📋 Key Responsibilities
✅ Develop and implement marketing strategies tailored for Strategic Account partners
✅ Collaborate with sales teams and retailers' marketing teams to optimize product storytelling, activations, and consumer engagement
✅ Analyze performance data and refine Strategic Account strategies to improve brand presence and sales impact
✅ Work closely with creative teams to develop bespoke assets relevant for the consumer environment and local consumers
ASSUMPTION: This role requires a high level of collaboration with various teams, both internally and externally. Strong communication skills and the ability to build effective relationships are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Solid experience in Trade Marketing and/or Sales roles at an international level, preferably in the apparel-footwear industry
Required Skills:
- Proven ability to develop and execute comprehensive Trade Marketing plans
- Strong analytical skills, with the ability to analyze marketing campaigns and sell-out data
- Understanding of consumer trends in the fashion industry
- Keen interest in fashion and outdoor lifestyle
Preferred Skills:
- Experience working with Strategic Key Accounts in the retail sector
- Fluency in multiple languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Switzerland, the estimated salary range is CHF 90,000 - 120,000 per year. This range is inclusive of base salary and variable compensation.
Benefits:
- Comprehensive benefits package
- On-site gym offering health and well-being initiatives
- Discount card with 50% off all VF brands
- Breakout areas offering complimentary hot drinks
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VF Corporation operates in the Retail Apparel and Fashion industry, with a focus on outdoor, active, and workwear brands.
Company Size: With over 10,000 employees, VF Corporation is a large organization that offers opportunities for growth and development.
Founded: In 1899, VF Corporation was founded and has since grown into a global leader in the apparel, footwear, and accessories industry.
Company Description:
- VF Corporation is one of the world’s largest apparel, footwear, and accessories companies
- Connects people to lifestyles, activities, and experiences through iconic outdoor, active, and workwear brands
- Committed to powering movements of sustainable and active lifestyles for the betterment of people and the planet
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate Social Responsibility
- Supply Chain
- Brands
- Retail
Company Website: vfc.com
ASSUMPTION: VF Corporation's large size and diverse portfolio of brands offer applicants a wide range of career opportunities and exposure to various aspects of the industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the organization.
Reporting Structure: The Marketing Manager B&M SKA will report directly to the Regional Marketing Director EMEA and will work closely with cross-functional teams, including sales, product, and creative.
Work Arrangement: This is an on-site position based in Stabio, Switzerland. However, some flexibility may be available for remote work, depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion of responsibilities to include additional regions or brands
- Development of leadership skills through mentoring and coaching opportunities
ASSUMPTION: Given the company's size and diverse portfolio, there are numerous opportunities for growth and development within VF Corporation.
🌍 Location & Work Environment
Office Type: The Stabio office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): VF Campus VF1, Stabio, Switzerland
Geographic Context:
- The Stabio office is located in the canton of Ticino, offering a picturesque setting with easy access to outdoor activities and cultural attractions
- The region is known for its high quality of life, with a strong focus on work-life balance
- Stabio is conveniently located near the Swiss-Italian border, offering easy access to international travel and cultural experiences
Work Schedule: The standard workweek is Monday to Friday, with flexible working hours available to accommodate individual needs.
ASSUMPTION: The Stabio office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the regional marketing director and other key stakeholders
- Final interview with the global marketing director
Key Assessment Areas:
- Strategic thinking and planning skills
- Analytical and data-driven approach to marketing
- Collaboration and communication skills
- Cultural fit and alignment with VF Corporation's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research VF Corporation's brands and values to demonstrate your understanding of the company and its mission
ATS Keywords: Strategic Key Accounts, Trade Marketing, Sales, Consumer Trends, Fashion Industry, Outdoor Lifestyle, Data Analysis, Brand Strategy, Collaboration, Product Storytelling, Consumer Engagement, Performance Analysis, Creative Development, Bespoke Assets, Strategic Thinking, Dynamic Execution, Market Analysis
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the candidate pool. Applicants should be prepared to adapt their approach based on the feedback received during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs. Applicants should be prepared to adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Respect and Value Each Other
- Collaborate for Impact
- Innovate and Act Boldly
- Perform with Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your decisions?
- Can you adapt to change and respond quickly to new information?
- Are you results-driven and focused on achieving tangible outcomes?
ASSUMPTION: VF Corporation values a diverse and inclusive work environment, and applicants from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple Strategic Key Accounts simultaneously, each with unique needs and requirements
- Balancing the demands of internal stakeholders with the needs of external partners
- Adapting to a dynamic and fast-paced work environment
- Navigating a large, global organization with a complex structure
ASSUMPTION: The potential challenges of this role can be mitigated through strong communication, collaboration, and adaptability. Applicants should be prepared to navigate a complex and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Strategic Account Manager or Key Account Manager in other industries, with a focus on developing and implementing tailored marketing strategies for high-value clients
- Unlike other roles in the industry, this position requires a strong understanding of the fashion and outdoor lifestyle sectors, as well as the ability to analyze consumer trends and data
- Career progression in this role may lead to senior marketing or management positions within VF Corporation or other organizations
ASSUMPTION: Applicants should research similar roles in other industries to better understand the unique requirements and challenges of this position.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a major retailer, including product storytelling, consumer engagement, and activation plans
- Analyzing sales data and consumer trends to identify opportunities for growth and optimization within a Strategic Key Account
- Collaborating with creative teams to develop bespoke assets that resonate with local consumers and enhance brand visibility
ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and the outcomes they achieved, as this will be an important aspect of the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the broader marketing strategy for Timberland and VF Corporation?
- What are the key priorities for this role in the first 90 days?
- How does VF Corporation support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and their understanding of the company and its mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research VF Corporation's brands and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
