📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Farm Credit Bank of Texas
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full time
🔹 Category: Banking
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing initiatives across corporate branding, digital marketing, internal communications, and content development
- Upholding and evolving FCBT’s brand standards for a consistent, credible, and engaging presence across all platforms
- Collaborating with internal teams to design and maintain intranet pages that are useful, well-structured, and visually aligned with brand guidelines
- Writing and editing engaging content across various formats for both internal and external audiences
- Supporting internal and external campaigns with tailored messaging that reflects FCBT’s dual role as a financial institution and tech enabler
ASSUMPTION: This role requires a strong understanding of both marketing and branding principles, with a focus on digital marketing and content development. The ideal candidate will have experience in a similar role and be comfortable working in a hybrid environment.
📋 Key Responsibilities
✅ Uphold and evolve FCBT’s brand standards to ensure a consistent, credible, and engaging presence across all platforms
✅ Help translate complex ideas, financial or technical, into clear, compelling visual stories that connect with our audiences
✅ Partner with internal teams to design and maintain intranet pages that are useful, well-structured, and visually aligned with brand guidelines
✅ Write and edit engaging content across formats: email campaigns, brochures, intranet articles, presentations, video scripts, and web copy
✅ Support internal and external campaigns with tailored messaging that reflects FCBT’s dual role as a financial institution and tech enabler
✅ Contribute to social media efforts with copywriting, visuals, or light campaign planning support
✅ Work with the team to ensure strong digital execution – this includes email communications, website updates, and digital content coordination
✅ Collaborate with internal creative teams or outside agencies to develop branded materials, presentation templates, and UI/UX visuals
✅ Review creative assets to ensure visual consistency and adherence to brand standards
✅ Bring a strong eye for design – especially in how data and content are structured and presented
✅ Coordinate marketing projects from idea to delivery, as well as support project management of others in the team – ensuring timelines, expectations, and messaging remain aligned across stakeholders
✅ Work cross-functionally with business, IT, and communication teams to gather input, manage reviews, and deliver final assets
✅ Be both a self-starter and a team player – comfortable taking ownership, but open to feedback and direction
✅ Occasionally support marketing for internal software tools and platforms with positioning, benefit statements, and light competitive analysis
✅ Partner with product leads to distill product features into business-relevant value stories
ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with various teams and stakeholders. The ideal candidate will be comfortable managing multiple projects and deadlines, while also being able to work independently when needed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Design, Business, or related field – or equivalent experience
Experience: 5+ years of experience in brand, digital, or B2B marketing – ideally with some exposure to financial services or enterprise technology
Required Skills:
- Strong writing and editing skills, with the ability to distill complex topics into clear, engaging content
- Proficiency in design collaboration tools (Adobe Creative Suite, Canva, Microsoft Office, etc.)
- Experience with marketing automation tools and intranet platforms (SharePoint Designer) is a plus
- Experience with Word Press, Pressable, and other web building and design tools
- Familiarity with project management software (e.g., Asana, Trello, or similar)
Preferred Skills:
- Highly collaborative with a proactive mindset – someone who owns their work and sees projects through
- Strong visual thinker – able to structure and design content that’s both intuitive and impactful
- Organized and adaptable, with the ability to manage multiple priorities at once
- Curious, creative, and always looking to improve how we communicate our brand and value
- Experience in or a genuine passion for agriculture and rural communities, with an appreciation for the impact of ag lending and financial services in this space
ASSUMPTION: While a degree in a related field is preferred, equivalent experience may be considered. The ideal candidate will have a strong portfolio showcasing their writing, editing, and design skills, as well as examples of successful marketing campaigns they have managed.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Austin, Texas area)
Benefits:
- Flexible health-and-wellness benefits, including medical insurance, prescription drug coverage, dental insurance, vision care, flexible spending accounts, and more
- 401(k) plan that includes an employer match and additional employer contribution
- Long-term disability and life insurance
- Vacation leave, sick leave, and paid holidays
- Option to use sick leave to take your pet to the vet for emergency services
- Up to five days per year to volunteer in local community organizations, services, or events
- Ongoing professional-development opportunities
- Generous tuition-reimbursement program
- Physical fitness incentive plan
- Employer matching gifts program
Working Hours: 40 hours per week, with the option to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the Austin, Texas area. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Farm Credit Bank of Texas operates in the banking industry, with a focus on providing credit and financial services to rural Americans
Company Size: 201-500 employees
Founded: 1917
Company Description:
- Farm Credit Bank of Texas has been a leading source of credit and financial services for rural Americans for more than 100 years
- Their long and successful history of financing agriculture and rural America is rooted in their cooperative structure and other distinct business advantages
- They are part of the Farm Credit System, the nation's single largest source of loans for agriculture, agribusiness, rural real estate, and country homes
Company Specialties:
- Credit and financial services for rural Americans
- Cooperative structure and business advantages
- Partnership with the Farm Credit System
Company Website: https://www.FarmCreditBank.com
ASSUMPTION: Farm Credit Bank of Texas is a well-established company with a strong reputation in the banking industry. They offer competitive benefits and a hybrid work environment, making them an attractive employer for marketing professionals looking to grow their careers in the banking sector.
📊 Role Analysis
Career Level: Mid-level marketing professional with 5-10 years of experience
Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and Communications
Work Arrangement: Hybrid (on-site and remote) with the option to work remotely up to 2 days per week
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunities to work on high-impact projects that drive business results
- Access to ongoing professional-development opportunities and a generous tuition-reimbursement program
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote) with an office located along the bluffs of the Colorado River just minutes west of downtown Austin
Office Location(s): 4801 Plaza on the Lake, Austin, Texas 78746, US
Geographic Context:
- Austin, Texas is a vibrant and growing city with a strong job market and a high quality of life
- The office is located in a scenic area with easy access to downtown Austin and other amenities
- The city offers a diverse range of cultural, recreational, and entertainment options
Work Schedule: 40 hours per week, with the option to work remotely up to 2 days per week
ASSUMPTION: The hybrid work environment offers the best of both worlds – the opportunity to work from home when needed, along with the benefits of an on-site office for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing and Communications
Key Assessment Areas:
- Writing and editing skills
- Design and project management skills
- Understanding of the banking industry and FCBT’s unique role within it
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and branding experience
- Include examples of your writing, editing, and design work in your portfolio
- Be prepared to discuss your experience with marketing automation tools and intranet platforms
- Research FCBT and the banking industry to demonstrate your understanding of the role and the company
ATS Keywords: Marketing, Branding, Digital Marketing, Content Development, Project Management, Banking, Financial Services, Enterprise Technology
ASSUMPTION: The interview process at Farm Credit Bank of Texas is thorough and designed to assess the candidate’s skills and cultural fit with the company. Applicants should be prepared to demonstrate their relevant experience and provide examples of their work.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Microsoft Office
- SharePoint Designer
- Word Press
- Pressable
- Asana or Trello
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Community
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you have a strong understanding of marketing and branding principles, with a focus on digital marketing and content development?
- Are you comfortable working in a hybrid environment, with the ability to manage your time and priorities effectively?
- Do you have experience working in the banking industry or with financial services?
- Are you a strong writer and editor, with the ability to distill complex topics into clear, engaging content?
- Are you a strong visual thinker, able to structure and design content that’s both intuitive and impactful?
ASSUMPTION: Farm Credit Bank of Texas values candidates who are a strong cultural fit with the company, with a commitment to integrity, excellence, collaboration, innovation, and community.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines
- The banking industry can be complex and challenging to navigate, requiring a strong understanding of financial services and enterprise technology
- The hybrid work environment may present unique challenges, requiring strong time management and communication skills
- The role may require occasional travel to attend industry events or meet with clients
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a financial services or enterprise technology company, with a focus on corporate branding, digital marketing, and content development
- However, this role is unique in its focus on the agriculture and rural communities served by Farm Credit Bank of Texas
- This role offers significant growth potential, with opportunities to advance to a senior marketing role within the company
ASSUMPTION: While this role is similar to other Marketing Manager roles in the industry, it is unique in its focus on the agriculture and rural communities served by Farm Credit Bank of Texas. This focus presents a unique opportunity for the right candidate to make a significant impact on the company’s brand and marketing efforts.
📝 Sample Projects
- Developing a comprehensive brand style guide for FCBT, including visual identity, tone of voice, and messaging framework
- Creating a series of engaging content pieces for FCBT’s intranet, highlighting the company’s unique role in the banking industry and its impact on rural communities
- Managing a comprehensive rebranding project for FCBT, including updates to the company’s visual identity, website, and marketing materials
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role, highlighting the range of skills and experience required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does FCBT support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does FCBT measure the success of its marketing campaigns and initiatives?
- What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?
ASSUMPTION: These sample interview questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit with the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://eozs.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_6/job/3954
- Tailor your resume and cover letter to highlight your relevant marketing and branding experience
- Include examples of your writing, editing, and design work in your portfolio
- Prepare for your interview by researching FCBT and the banking industry, and be ready to discuss your experience with marketing automation tools and intranet platforms
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
