📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: Fort Lauderdale, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Executing successful marketing initiatives and campaigns to boost brand awareness and drive revenue for boat and yacht shows.
- Attracting and engaging attendees through digital and traditional marketing channels.
- Collaborating with industry thought leaders to host educational seminars at the shows.
- Analyzing and reporting on performance metrics to refine strategies and improve ROI.
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing strategies, as well as the ability to work collaboratively with various teams and external agencies.
📋 Key Responsibilities
✅ Design and execute effective, automated email marketing campaigns to drive attendee registrations and brand awareness.
✅ Segment customer databases to develop persona-based email strategies, ensuring relevant messaging for different target audiences.
✅ Write creative, impactful, conversion-optimized marketing copy for email marketing campaigns and show websites, ensuring alignment with strategic objectives.
✅ Take ownership of show websites' design, functionality, content updates, and SEO.
✅ Support the development and end-to-end execution of year-round marketing strategies.
✅ Oversee and execute the creation of marketing materials from concept to delivery, project managing internal team resources and external agencies to deliver material within budget and timeline.
✅ Lead the development and ensure accuracy of printed and digital show directories, exhibitor listings, event maps, and mobile applications.
✅ Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across all marketing materials, graphics, communications, etc.
✅ Collaborate with industry thought leaders to host educational seminars at the shows, gathering content from the speakers, coordinating onsite conference logistics, and incorporating the collected content into all marketing communications and materials.
✅ Analyze and report on performance metrics across all digital channels, including website analytics, email campaign performance, and third-party agency results, using this data to refine strategies and improve ROI.
✅ Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of business objectives.
✅ Work collaboratively with the fulfillment team to execute marketing-related sponsorships.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: 3-5 years of proven work experience within the marketing space
Required Skills:
- Strong written and verbal communication skills
- Experience creating website landing pages and email campaigns
- Goal-oriented, self-motivated, and adapts to changing situations and requirements
- Project management experience
- Keen eye for creating visually engaging emails, digital campaigns, and webpages
- Ability to analyze and interpret data and develop reports used to provide insight to key stakeholders
- Proficiency in email automation and web creation platforms, experience with Eloqua and Adobe Experience Manager is a plus.
- Proficiency in MS Office including Word, Excel, and PowerPoint
- Graphic design skills and proficiency in Adobe InDesign and Photoshop is a plus.
- Experience within the yachting and boating industry is a plus.
Preferred Skills:
- Light travel and select weekends throughout the year to provide onsite show support.
ASSUMPTION: Candidates with experience in the yachting and boating industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $79,000 per year
Benefits:
- Freedom & Flexibility
- Great Community
- Broader Impact
- Career Opportunity
- Time Out
- Competitive Benefits
- Strong Wellbeing Support
- Recognition For Great Work
- International Collaboration
Working Hours: 40 hours per week, with light travel and select weekends required for onsite show support.
ASSUMPTION: The salary range provided is based on the company's job posting and is typical for a Marketing Manager role in the United States. However, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa offers a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of brands and markets, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level within the marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees the marketing team responsible for executing marketing initiatives and campaigns for boat and yacht shows.
Work Arrangement: This role is based in Fort Lauderdale, Florida, and requires on-site work 5 days a week, with light travel and select weekends required for onsite show support.
Growth Opportunities:
- As a mid-sized company with a diverse range of brands and markets, Informa Group Plc. offers numerous opportunities for career growth and development within the marketing department and across the organization.
- This role provides exposure to various aspects of marketing, including digital and traditional marketing strategies, campaign execution, project management, and collaboration with external agencies and industry thought leaders.
- Strong performance in this role may lead to opportunities to take on more responsibility, manage a team, or transition into a strategic marketing role.
ASSUMPTION: Candidates with a strong desire to learn and grow within the marketing field will find this role and company an excellent fit for their career development.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s Fort Lauderdale office is a professional, collaborative workspace that fosters creativity and innovation.
Office Location(s): 1650 Southeast 17th Street, Fort Lauderdale, Florida 33316, United States
Geographic Context:
- Fort Lauderdale is a vibrant city located in Broward County, Florida, with a population of approximately 180,000 people.
- The city is known for its beaches, boating culture, and numerous annual events, including the Fort Lauderdale International Boat Show.
- Fort Lauderdale offers a mix of urban and suburban living, with a variety of neighborhoods to choose from, including downtown, beachfront, and family-friendly communities.
Work Schedule: This role requires on-site work 5 days a week, with light travel and select weekends required for onsite show support. The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Candidates who enjoy a collaborative work environment and prefer an on-site work arrangement will find this role and location an excellent fit.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves submitting a resume and cover letter through the company's careers website.
- Candidates who meet the qualifications will be contacted for a phone or video screening, followed by one or more in-person or virtual interviews with the hiring manager and other team members.
- The final step in the process is a background check and reference check for the selected candidate.
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing skills, including email automation and web creation platforms
- Project management and collaboration skills
- Communication and presentation skills
- Industry knowledge and understanding of the yachting and boating market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of the yachting and boating market and how your skills and experience align with the role's requirements.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
ATS Keywords: Event Marketing, Email Marketing, Digital Marketing, Project Management, Campaign Execution, Customer Segmentation, SEO, Graphic Design, Data Analysis, Marketing Strategy, Brand Management, Industry Knowledge, Yachting, Boating
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Eloqua
- Adobe Experience Manager
- Adobe InDesign
- Adobe Photoshop
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Email automation and web creation platforms
- SEO tools
- Project management software
ASSUMPTION: Familiarity with the listed tools and technologies is preferred for this role, as they are commonly used in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Provides freedom and flexibility
- Fosters an inclusive community
- Offers opportunities for growth
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- Do you enjoy working in a collaborative, team-oriented environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you have experience working with external agencies and industry thought leaders?
- Are you comfortable with data-driven decision-making and analyzing performance metrics?
- Do you have a strong understanding of both digital and traditional marketing strategies?
ASSUMPTION: Candidates who align with Informa Group Plc.'s company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates who struggle with time management or prioritization.
- The role requires light travel and select weekends for onsite show support, which may be inconvenient for candidates with personal commitments or family responsibilities.
- The yachting and boating market may be unfamiliar to candidates without industry experience, requiring a learning curve to understand the target audience and develop effective marketing strategies.
- The role requires a strong understanding of both digital and traditional marketing strategies, which may be challenging for candidates with a background primarily in one area of marketing.
ASSUMPTION: Candidates who are organized, adaptable, and comfortable with travel will be better equipped to handle the potential challenges associated with this role.
📈 Similar Roles Comparison
- Marketing Manager roles in other industries may have different target audiences, marketing channels, and campaign objectives, requiring candidates to adapt their skills and strategies to the specific market.
- Informa Group Plc. is a large, international company with a diverse range of brands and markets, offering numerous opportunities for career growth and development within the marketing department and across the organization.
- Candidates with experience in the yachting and boating market may have a competitive advantage in this role, as they will have a better understanding of the target audience and industry trends.
ASSUMPTION: Candidates should research similar roles in the yachting and boating market to better understand the unique aspects of this role and how their skills and experience align with the requirements.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive attendee registrations for a boat show, resulting in a 20% increase in registrations compared to the previous year.
- Collaborating with industry thought leaders to host educational seminars at a yacht show, gathering content from the speakers, coordinating onsite conference logistics, and incorporating the collected content into all marketing communications and materials, resulting in a 30% increase in seminar attendance compared to the previous year.
- Analyzing and reporting on performance metrics across all digital channels for a boat show, using the data to refine strategies and improve ROI, resulting in a 15% increase in overall event attendance compared to the previous year.
ASSUMPTION: Candidates should prepare examples of their past marketing projects, highlighting their role in the project, the outcomes, and the lessons they learned from them.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy for the boat and yacht shows?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa Group Plc. support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Informa Group Plc. measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing industry and the yachting and boating market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/InformaGroupPlc/744000066832530-marketing-manager
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on your experience in the yachting and boating market.
- Prepare examples of your past marketing projects, highlighting your role in the project, the outcomes, and the lessons you learned from them.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
- Prepare for your interview by researching the company, the role, and the yachting and boating market, and preparing thoughtful questions to ask the interviewer.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
