📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Jasper, AB, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns to drive engagement and boost direct bookings
- Managing social media platforms and influencer partnerships to enhance brand presence
- Collaborating with creative teams to optimize branding, PR, and visual assets
- Supporting events, promotions, and revenue-driving initiatives
ASSUMPTION: This role requires a dynamic and experienced marketing professional who can balance brand positioning with revenue-driving campaigns in a fast-paced environment.
📋 Key Responsibilities
✅ Developing and executing multi-channel marketing campaigns to drive engagement and boost direct bookings
✅ Managing social media platforms and influencer partnerships to enhance brand presence
✅ Collaborating with creative teams to optimize branding, PR, and visual assets
✅ Supporting events, promotions, and revenue-driving initiatives
✅ Other duties as assigned
ASSUMPTION: The role may evolve based on business needs and may include additional responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 3-5 years of marketing experience, preferably in luxury hospitality, travel, or lifestyle brands
Required Skills:
- Advanced knowledge of Content Management Systems, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Canva), WordPress, and Microsoft 365
- Hands-on experience with marketing analytics tools (GA4 certification is a plus)
- Strong brand storytelling skills with experience managing digital content and social media
Preferred Skills:
- Experience with luxury hospitality or related brands
- Knowledge of the Canadian market and consumer behavior
ASSUMPTION: Candidates with relevant experience in luxury hospitality or related fields will be prioritized.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - CAD 70,000 per annum based on previous experience
Benefits:
- Subsidized staff accommodation assistance provided
- One complimentary meal per shift in our staff cafeteria
- Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties worldwide
- Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability)
- Comprehensive wellness platform for employee mental health and wellbeing support
- Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course
- Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
- Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Canada. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1967 (as a part of the Accor group)
Company Description:
- Accor is a world-leading hospitality group with over 5,600 properties across 110 countries
- The group offers 45 hotel brands, ranging from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
- Accor is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all
Company Specialties:
- Hospitality and catering
- Luxury hospitality
- Travel and lifestyle brands
Company Website: https://www.group.accor.com
ASSUMPTION: Accor is a large, multinational hospitality company with a strong global presence and a diverse range of brands.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Progression within the marketing department or other departments within the resort
- Potential to take on more responsibilities and advance to a senior marketing role
- Opportunity to work with various brands under the Accor group
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Resort-based office
Office Location(s): Jasper, AB, Canada
Geographic Context:
- Jasper is a town in the Canadian Rockies, known for its stunning landscapes and outdoor activities
- The resort is located within Jasper National Park, offering easy access to hiking, skiing, and other recreational opportunities
- The town has a population of approximately 5,000 people and a close-knit community
Work Schedule: Full-time, 40 hours per week, with flexible scheduling based on business needs
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and digital campaign expertise
- Brand storytelling and content creation skills
- Collaboration and teamwork abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of the luxury hospitality industry and Accor's brand
- Demonstrate your ability to balance brand positioning with revenue-driving campaigns
ATS Keywords: Marketing, Campaign, Digital, Brand, Storytelling, Social Media, Luxury Hospitality, Analytics, Revenue, Collaboration
ASSUMPTION: The application process may vary based on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Canva)
- Microsoft 365
- Marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: The required tools and technologies may evolve based on business needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance brand positioning with revenue-driving campaigns?
- Do you have strong collaboration and teamwork skills?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various teams and departments within the resort.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Balancing brand positioning with revenue-driving initiatives
- Adapting to a fast-paced work environment with changing priorities
- Working in a remote location with limited access to urban amenities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in other luxury hospitality or travel companies
- However, this role is unique in that it is based in a remote resort location, offering a different work-life balance and access to outdoor activities
- Career progression may involve moving to other Accor properties or departments, offering diverse growth opportunities
ASSUMPTION: This role offers a unique blend of marketing experience and the opportunity to live and work in a stunning natural environment.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new resort amenity
- Collaborating with the creative team to create visually appealing content for the resort's website and marketing materials
- Analyzing marketing campaign performance data to optimize future campaigns and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the resort and the Accor group?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for a marketing professional within the company?
- How does the company measure the success of its marketing campaigns?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
