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Marketing Manager

Ferring Pharmaceuticals
Full-time
On-site
Shanghai, Shanghai, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Ferring Pharmaceuticals

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for the next 5 years
  • Adapting international marketing strategies to local markets
  • Managing promotional budgets and establishing targeting criteria
  • Maintaining relationships with key opinion leaders (KOLs) and scientific societies
  • Tracking products, market, and competition, and adopting corrective actions

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to evaluate market trends and make data-driven decisions.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing marketing strategic plans for one or more products over the next 5 years

βœ… Adapting, developing, and presenting promotional material at kick-off meetings and training medical representatives and key account managers (KAMs)

βœ… Tracking products, market, and competition, and adopting corrective actions

βœ… Maintaining and developing active relationships with KOLs and scientific societies

βœ… Attending main scientific meetings

βœ… Managing promotional budgets for marketing

βœ… Establishing criteria for targeting and segmentation

βœ… Budgeting future sales, measuring new competitors' launches in the market, and recommending optimal promotional mixes

βœ… Forecasting orders of products

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams, including medical affairs, sales, and market access.

🎯 Required Qualifications

Education: Business degree (Marketing or Sciences), MBA preferred

Experience: Minimum of 5 years in Marketing Management or Product Management, international experience is an advantage

Required Skills:

  • Deep knowledge of the pharmaceutical industry, prescription products, markets, and therapeutic areas
  • Project management skills
  • Fluent in English

Preferred Skills:

  • Experience in the reproductive health, urology, or gastroenterology therapeutic areas
  • Knowledge of the Chinese pharmaceutical market

ASSUMPTION: Candidates with experience in marketing management within the pharmaceutical industry and a strong understanding of the local market will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯550,000 per year (approximately USD $50,000 - $78,000).

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ferring Pharmaceuticals operates in the pharmaceutical manufacturing industry, focusing on reproductive health, urology, and gastroenterology therapeutic areas.

Company Size: Ferring Pharmaceuticals has 5,001-10,000 employees globally, with a presence in over 100 countries. This size allows for ample opportunities for career growth and development.

Founded: Ferring Pharmaceuticals was founded in 1950 and has since grown into a global leader in specialty biopharmaceuticals.

Company Description:

  • Ferring Pharmaceuticals is a privately owned, research-driven, specialty biopharmaceutical group committed to building families and helping people live better lives.
  • The company is a leader in reproductive medicine and maternal health, as well as in areas of gastroenterology and urology.
  • Ferring is at the forefront of innovation in microbiome-based therapeutics and uro-oncology intravesical gene therapy.

Company Specialties:

  • Reproductive Health
  • Urology
  • Gastroenterology
  • Microbiome
  • Endocrinology
  • Orthopaedics

Company Website: http://www.ferring.com

ASSUMPTION: Ferring Pharmaceuticals' focus on specialty biopharmaceuticals and commitment to innovation make it an attractive employer for candidates seeking a challenging and rewarding career in the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong decision-making skills.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including medical affairs, sales, and market access.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or events.

Growth Opportunities:

  • Progression to a senior marketing role or marketing director position
  • Expansion into new therapeutic areas or markets
  • Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Ferring Pharmaceuticals offers ample opportunities for career growth and development, with a strong focus on internal promotions and succession planning.

🌍 Location & Work Environment

Office Type: Ferring Pharmaceuticals' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Ferring China M&S, Shanghai, China

Geographic Context:

  • Shanghai is a major commercial hub and the most populous city in China, with a thriving pharmaceutical industry.
  • The city offers a vibrant cultural scene, diverse dining options, and excellent shopping and entertainment opportunities.
  • Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Shanghai offers an exciting and dynamic work environment, with a rich cultural heritage and a thriving pharmaceutical industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • On-site interviews with cross-functional teams
  • Final interview with the hiring manager

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Market analysis and competitive intelligence
  • Budgeting and resource allocation
  • Cross-functional team collaboration

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the Chinese pharmaceutical market and Ferring Pharmaceuticals' products.
  • Prepare examples of your past marketing successes and the strategies you employed to achieve them.

ATS Keywords: Marketing strategy, product management, sales analysis, market evaluation, promotional material development, KOL relationship management, budget management, forecasting, therapeutic areas knowledge, international marketing, team training, competitor analysis, segmentation, business opportunities evaluation, fluent English

ASSUMPTION: Ferring Pharmaceuticals' application process is designed to assess candidates' strategic thinking, market analysis skills, and cross-functional team collaboration abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Market research and analysis tools (e.g., IQVIA, EvaluatePharma)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Ferring Pharmaceuticals uses industry-standard tools and technologies to support its marketing and sales operations.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Results-driven
  • Adaptable
  • Team-oriented
  • Data-driven
  • Innovative

Self-Assessment Questions:

  • Do you have a proven track record of developing and implementing successful marketing strategies in the pharmaceutical industry?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to changing market conditions?
  • Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?

ASSUMPTION: Ferring Pharmaceuticals values candidates who are patient-centric, innovative, collaborative, accountable, and respectful, and who can thrive in a results-driven, adaptable, team-oriented, data-driven, and innovative work environment.

⚠️ Potential Challenges

  • Managing a large promotional budget and ensuring optimal resource allocation
  • Adapting international marketing strategies to the unique Chinese market
  • Balancing the demands of multiple stakeholders, including medical affairs, sales, and market access teams
  • Keeping up with the fast-paced and ever-changing pharmaceutical industry

ASSUMPTION: Ferring Pharmaceuticals' Marketing Manager role presents unique challenges and opportunities for candidates seeking to make a significant impact in the pharmaceutical industry.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Marketing Manager positions in the pharmaceutical industry, but may require more strategic thinking and less tactical execution than some other roles.
  • Ferring Pharmaceuticals' focus on specialty biopharmaceuticals and commitment to innovation set it apart from other pharmaceutical companies.
  • Candidates with experience in marketing management within the pharmaceutical industry and a strong understanding of the local market will be most successful in this role.

ASSUMPTION: Ferring Pharmaceuticals' Marketing Manager role offers a unique blend of strategic thinking, market analysis, and cross-functional team collaboration, making it an attractive opportunity for candidates seeking to make a significant impact in the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing and implementing a marketing strategic plan for a new product launch in the Chinese market
  • Conducting a market analysis and competitive intelligence assessment to inform marketing strategy
  • Managing a promotional budget and allocating resources to optimize marketing effectiveness
  • Building and maintaining relationships with key opinion leaders and scientific societies in the reproductive health therapeutic area

ASSUMPTION: Ferring Pharmaceuticals' Marketing Manager role offers a diverse range of projects and initiatives, allowing candidates to develop their skills and make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other functions, such as medical affairs, sales, and market access?
  • What are the most significant challenges facing the marketing team in the current market landscape?
  • How does Ferring Pharmaceuticals support the professional development and growth of its marketing team members?
  • What is the company's approach to innovation and staying ahead of market trends in the pharmaceutical industry?

ASSUMPTION: Ferring Pharmaceuticals values candidates who are proactive and engaged, and who ask insightful questions about the role and the company during the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare examples of your past marketing successes and the strategies you employed to achieve them.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.