📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: SGS
🔹 Location: Edegem, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for participant recruitment in clinical studies
- Collaborating with local and international marketing teams to create study-specific campaigns
- Monitoring and optimizing campaign performance across various studies
- Managing CPU-specific social media channels and the 'Ikbenpionier' website
- Organizing events targeted at specific participant groups
ASSUMPTION: This role requires a strong understanding of marketing principles and a keen interest in clinical research to succeed.
📋 Key Responsibilities
✅ Developing and implementing general and study-specific marketing strategies for participant recruitment in clinical studies
✅ Collaborating with local and international marketing teams to create and evaluate study-specific recruitment strategies
✅ Monitoring and optimizing campaign performance across various studies
✅ Exploring and implementing new communication channels and tactics
✅ Managing CPU-specific social media channels and the 'Ikbenpionier' website
✅ Serving as the first point of contact for external marketing partners
✅ Organizing events targeted at specific participant groups
✅ Supporting the launch of new CPU services and creating consistent communication about CPU activities
✅ Working according to SGS's Code of Integrity and relevant regulations (GDPR, ICH-GCP, etc.)
ASSUMPTION: The role may require occasional work outside of regular hours to meet deadlines or attend events.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in communication, marketing, or business economics
Experience: Minimum of 2 years of relevant experience in marketing, with a strong interest in clinical research
Required Skills:
- Fluency in Dutch and English
- Proficient in Microsoft Office
- Experience with email marketing, SEO/SEA, Google Analytics, content marketing, and social media
- Creativity within the boundaries of clinical research and relevant regulations
- Problem-solving and pragmatic mindset
- Strong communication and project management skills
- Ability to work within budget and meet deadlines
Preferred Skills:
- Experience in the pharmaceutical industry or clinical research
- Familiarity with clinical trial regulations
ASSUMPTION: Candidates with relevant experience in marketing and a genuine interest in clinical research are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for marketing managers with 2-5 years of experience in Belgium)
Benefits:
- Pension plan
- Meal vouchers
Working Hours: Full-time (40 hours per week), with occasional flexibility for events or deadlines
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SGS is a global leader in testing, inspection, verification, and certification services, operating in various industries, including healthcare and life sciences.
Company Size: SGS is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: SGS was founded in 1878 and has since grown into a multinational corporation with a strong reputation for quality, safety, and compliance.
Company Description:
- SGS operates a network of over 2,700 laboratories and business facilities across 119 countries
- The company combines precision, accuracy, and integrity to help organizations achieve the highest standards of quality, safety, and compliance
- SGS offers a wide range of services, including inspection, verification, testing, certification, sustainability, audit, consultancy, outsourcing, training, and more
Company Specialties:
- Inspection, verification, testing, and certification services
- Sustainability and environmental services
- Health, safety, and quality management systems
- Training and capacity building
Company Website: www.sgs.com
ASSUMPTION: SGS's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for marketing professionals with 2-5 years of experience seeking to advance their careers in the clinical research industry.
Reporting Structure: The Marketing Manager reports to the Clinical Marketing Manager and works under the daily supervision of the Director of Operations, CPU.
Work Arrangement: This is an on-site position, with occasional flexibility for events or deadlines.
Growth Opportunities:
- Expanding marketing skills and knowledge in the clinical research sector
- Gaining experience working with international marketing teams
- Potential opportunities for career progression within SGS's global organization
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the clinical research industry and contribute to the development of innovative therapies and treatments.
🌍 Location & Work Environment
Office Type: The office is located on the campus of the Universitair Ziekenhuis Antwerpen, providing a collaborative and innovative work environment.
Office Location(s): Drie Eikenstraat 2650 Edegem, Belgium
Geographic Context:
- The office is located in the Flanders region of Belgium, offering a mix of urban and rural environments
- The area is well-connected by public transportation, with easy access to major cities and attractions
- The region is known for its high quality of life, with a strong focus on education, healthcare, and cultural activities
Work Schedule: The standard workweek is Monday to Friday, with occasional flexibility for events or deadlines.
ASSUMPTION: The office location on the Universitair Ziekenhuis Antwerpen campus provides a stimulating and innovative work environment, fostering collaboration and knowledge-sharing among colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Operations, CPU
Key Assessment Areas:
- Marketing skills and experience
- Interest in and understanding of clinical research
- Problem-solving and creative thinking
- Communication and project management skills
Application Tips:
- Highlight relevant marketing experience and any exposure to clinical research or healthcare industries
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of marketing campaigns or projects that demonstrate your creativity and problem-solving abilities
ATS Keywords: Marketing Manager, Clinical Research, Participant Recruitment, Campaign Development, Marketing Strategy, Social Media Management, Event Planning, Google Analytics, SEO/SEA, Content Marketing, Email Marketing
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Instagram, etc.)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO/SEA tools (e.g., Google Ads, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects undertaken by the Marketing Manager.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Engagement
- High performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you share SGS's core values, and how do they resonate with your personal and professional beliefs?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on high performance and continuous improvement?
- How do you approach problem-solving and creativity in your marketing strategies, and how do these skills align with SGS's work style?
ASSUMPTION: Candidates who demonstrate a strong fit with SGS's values and work style are likely to be more successful in the role and within the organization.
⚠️ Potential Challenges
- Balancing multiple marketing campaigns and projects simultaneously
- Meeting tight deadlines and budget constraints
- Adapting to the unique regulations and requirements of the clinical research industry
- Managing external marketing partners and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses specifically on participant recruitment for clinical studies, requiring a strong understanding of clinical research principles and regulations
- SGS's global presence and diverse service offerings provide unique opportunities for career growth and development not typically found in smaller organizations or more specialized roles
- This role offers a unique blend of marketing and clinical research experience, making it an attractive option for professionals seeking to advance their careers in either field
ASSUMPTION: Candidates should consider their long-term career goals and the specific opportunities for growth and development offered by this role when comparing it to other marketing manager positions.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to increase participant recruitment for a specific clinical study
- Collaborating with international marketing teams to create and evaluate study-specific recruitment strategies
- Organizing an event targeted at a specific participant group to raise awareness about a clinical study and encourage enrollment
ASSUMPTION: These sample projects are intended to illustrate the types of marketing activities that the Marketing Manager may be responsible for, but the specific projects and campaigns will vary depending on the needs of the organization and the clinical studies being conducted.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects that the Marketing Manager will be responsible for in this role?
- How does the Marketing Manager collaborate with local and international marketing teams, and what support is provided to ensure successful campaign implementation?
- What opportunities exist for professional development and growth within SGS's global organization?
- How does SGS support work-life balance for its employees, particularly in this role?
- What are the most significant challenges facing the clinical research industry, and how does SGS address them in its marketing strategies?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant marketing experience and interest in clinical research
- Prepare examples of marketing campaigns or projects that demonstrate your creativity and problem-solving abilities
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
