📌 Core Information
🔹 Job Title: Marketing Manager, B2B
🔹 Company: Coda
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Kuala Lumpur)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B content strategy
- Driving lead generation through content marketing, email, and events
- Collaborating cross-functionally with Commercial, Product, Brand, Design, and Marketing teams
- Analyzing performance data to optimize marketing efforts and drive revenue growth
ASSUMPTION: This role requires a strong understanding of B2B marketing, content creation, and lead generation strategies. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own the B2B content strategy, including content production, distribution, and success measurement
✅ Manage email marketing campaigns, including EDMs, drip emails, and newsletters
✅ Create impactful B2B digital advertising copy and campaign concepts across multiple platforms
✅ Develop white papers and reports to position Coda as a credible source of truth and thought leader
✅ Generate consistent long-form content for the Coda blog to increase SEO rankings
✅ Analyze data to craft customer success stories and repurpose content across multiple marketing channels
✅ Create event collaterals, including flyers, decks, and marketing materials
✅ Stay up-to-date with B2B marketing trends, technologies, and competitor activity
ASSUMPTION: This role requires strong written and verbal communication skills, as well as the ability to effectively articulate complex ideas and strategies. The ideal candidate will be comfortable working with data and making data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in journalism, marketing, business, or a related field
Experience: At least 4 years of experience as a copywriter or content marketer
Required Skills:
- Proven experience in B2B content marketing and lead generation
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced, dynamic environment
- Experience working collaboratively across functions and teams
Preferred Skills:
- Agency experience
- Knowledge of gaming and live streaming industries
ASSUMPTION: Candidates with experience in a similar role and a strong portfolio of B2B content will be given priority. Familiarity with the gaming and live streaming industries is a plus but not required.
💰 Compensation & Benefits
Salary Range: MYR 80,000 - 120,000 per year (Estimated based on industry standards for mid-senior level marketing roles in Kuala Lumpur)
Benefits:
- Wellness Boost: Resources for physical and mental well-being
- Customized Benefits: Tailor your benefits with a flexible plan
- Growth Opportunities: Clear progression paths for professional development
- Skill Development: Access to training resources for personal and professional growth
- Volunteer Time Off: Paid time off to make a difference in the world through volunteering
- Family Support: Paid Family Care Leave and selected Flexible Benefits
Working Hours: Full-time (40 hours per week), Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Kuala Lumpur. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Coda specializes in commerce solutions and out-of-app monetization, helping partners expand their global reach and deepen customer engagement.
Company Size: 201-500 employees. As a mid-sized company, Coda offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2011. Coda has been recognized as an industry leader, earning awards such as the 2023 APAC High Growth Company by the Financial Times and a payments leader in Fortune’s Fintech Innovation Asia list (2024).
Company Description:
- Coda leads in commerce solutions and out-of-app monetization, helping partners maximize revenue and reach new customers worldwide.
- Trusted by over 300 publishers, including Activision, Electronic Arts, Moonton, and Riot Games.
- Offers solutions like Custom Commerce, Codapay, Codashop, and Distribution to connect partners to more than 90% of the world's preferred payment methods.
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: www.coda.co
ASSUMPTION: Coda's focus on growth and innovation makes it an attractive employer for candidates seeking a dynamic work environment with opportunities for professional development.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and career progression within the marketing department and the company as a whole.
Reporting Structure: The Marketing Manager, B2B reports directly to the Marketing Director, B2B and collaborates with Commercial, Product, Brand, Design, and Marketing teams.
Work Arrangement: On-site in Kuala Lumpur, Malaysia. However, Coda offers flexible work arrangements, including remote and hybrid options, depending on the role and team requirements.
Growth Opportunities:
- Progression within the marketing department, such as taking on a leadership role or specializing in a specific area of marketing.
- Cross-functional collaboration with other departments, such as Commercial or Product, to gain a broader understanding of the business and explore new opportunities.
- Professional development through training resources and mentorship programs.
ASSUMPTION: The Marketing Manager, B2B role offers a unique opportunity for candidates to drive growth and innovation in a dynamic and collaborative work environment. Successful candidates will have a proven track record in B2B marketing and be comfortable working in a fast-paced, data-driven environment.
🌍 Location & Work Environment
Office Type: Coda's Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment with a mix of modern and traditional influences.
- The city is well-connected by public transportation, including light rail and bus networks, making it easy to commute to and from work.
- Kuala Lumpur is known for its diverse food scene, with a wide range of international and local cuisines available.
Work Schedule: Full-time (40 hours per week), Monday to Friday. Coda offers flexible work arrangements, including remote and hybrid options, depending on the role and team requirements.
ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with a mix of modern and traditional influences. The city's vibrant food scene and well-connected public transportation make it an attractive location for professionals seeking a balanced work-life experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final round interview with the Marketing Director, B2B
- Background check and offer extension
Key Assessment Areas:
- B2B marketing expertise and strategic thinking
- Content creation and storytelling skills
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Cultural fit and alignment with Coda's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills.
- Provide specific examples of your content creation and lead generation successes in your resume and cover letter.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and collaboration abilities.
- Research Coda's business and industry to demonstrate your understanding of the company and its goals.
ATS Keywords: B2B marketing, content strategy, lead generation, email marketing, performance marketing, data analysis, collaboration, communication, problem-solving, project management, creativity, trend analysis, industry knowledge, event marketing
ASSUMPTION: The application process for the Marketing Manager, B2B role at Coda is designed to assess the candidate's B2B marketing expertise, content creation skills, and cultural fit with the company. Successful candidates will have a strong portfolio of B2B content and be comfortable working in a fast-paced, data-driven environment.
🛠️ Tools & Technologies
- HubSpot: Marketing automation and CRM platform for email marketing and campaign management
- Google Analytics: Web analytics service for measuring and reporting website traffic, user behavior, and conversions
- SEO tools (e.g., SEMrush, Ahrefs): Search engine optimization tools for improving website visibility and organic traffic
- Design tools (e.g., Adobe Creative Suite, Sketch): Graphic design software for creating visually appealing marketing materials
ASSUMPTION: The Marketing Manager, B2B role at Coda requires proficiency in marketing automation, web analytics, SEO, and graphic design tools. Candidates with experience in these tools and a strong portfolio of B2B content will be well-positioned for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in all aspects of the business
- Innovation: Embracing a growth mindset and continuous learning
- Collaboration: Working together to achieve common goals and drive success
- Integrity: Acting with honesty and transparency in all interactions
- Excellence: Striving for the highest standards in all aspects of the business
Work Style:
- Dynamic and fast-paced: Coda operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new opportunities and challenges.
- Data-driven: Coda uses data to inform decision-making and optimize marketing efforts.
- Collaborative: Coda values teamwork and cross-functional collaboration to drive growth and innovation.
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- Can you provide an example of a time when you drove innovation in a B2B marketing campaign?
- How do you approach collaboration with cross-functional teams, and can you share a success story?
ASSUMPTION: Coda values candidates who align with their customer-centric, innovative, collaborative, and excellence-driven culture. Successful candidates will be able to demonstrate their fit with Coda's values and work style through their responses to self-assessment questions and interviews.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong project management skills and attention to detail.
- Working in a fast-paced, dynamic environment, which may require flexibility and adaptability to changing priorities and deadlines.
- Collaborating with cross-functional teams, which may require strong communication and interpersonal skills to build and maintain effective working relationships.
- Keeping up with industry trends and competitor activity, which may require continuous learning and professional development.
ASSUMPTION: The Marketing Manager, B2B role at Coda presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position focuses on driving lead generation through content marketing, email, and events, rather than sales or account management.
- Coda's B2B marketing team operates in a fast-paced, data-driven environment, requiring strong analytical and problem-solving skills.
- Career progression in this role may involve taking on a leadership role within the marketing department or specializing in a specific area of marketing, such as content strategy or performance marketing.
ASSUMPTION: The Marketing Manager, B2B role at Coda offers a unique opportunity for candidates to drive growth and innovation in a dynamic and collaborative work environment. Successful candidates will have a strong portfolio of B2B content and be comfortable working in a fast-paced, data-driven environment.
📝 Sample Projects
- Developing a comprehensive content strategy for a B2B marketing campaign, including blog posts, white papers, and email marketing materials
- Analyzing customer data to identify trends and insights, and using this information to inform content creation and marketing strategies
- Collaborating with designers and other marketing team members to create visually appealing and on-brand marketing materials for events and campaigns
ASSUMPTION: The Marketing Manager, B2B role at Coda involves a wide range of projects and initiatives, requiring strong content creation, data analysis, and collaboration skills. Successful candidates will be able to demonstrate their ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Coda approach collaboration and communication between marketing and other departments, such as Commercial or Product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coda support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the B2B marketing team, and how can this role help address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the organization and its goals. Successful candidates will be able to articulate their understanding of the role and the company's needs, and offer creative and strategic solutions to address its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills, including specific examples of your content creation and lead generation successes.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and collaboration abilities.
- Research Coda's business and industry to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
