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Marketing Manager, B2B

Coda
Full-time
On-site
Jakarta, Jakarta, Indonesia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, B2B

πŸ”Ή Company: Coda

πŸ”Ή Location: Jakarta, Indonesia

πŸ”Ή Job Type: Permanent

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Jakarta)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing B2B content strategy
  • Creating impactful B2B digital advertising copy
  • Generating consistent long-form content to increase SEO rankings
  • Collaborating with cross-functional teams to drive lead generation
  • Staying up-to-date with B2B marketing trends and technologies

ASSUMPTION: This role requires a strong understanding of B2B marketing, lead generation, and content creation. Familiarity with the gaming and live streaming industries would be beneficial but not required.

πŸ“‹ Key Responsibilities

βœ… Own the B2B content strategy, including content production, distribution, and success measurement

βœ… Create and design EDMs, drip emails, and newsletters via HubSpot

βœ… Develop impactful B2B digital advertising copy for multiple platforms

βœ… Identify industry trends and present insights via reports and white papers

βœ… Generate consistent long-form content for the Coda blog

βœ… Analyze data to craft customer success stories and repurpose content across multiple marketing channels

βœ… Collaborate with the Brand and Design team to create impactful creatives that drive lead generation

βœ… Stay up-to-date with B2B marketing trends, technologies, and competitor activity

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in journalism, marketing, business, or a related field

Experience: At least 4 years of experience as a copywriter or content marketer

Required Skills:

  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Strong understanding of B2B writing specifically on content marketing and lead generation
  • Ability to work collaboratively across functions and teams

Preferred Skills:

  • Agency experience
  • Knowledge of gaming and live streaming industries

ASSUMPTION: While not explicitly stated, experience with HubSpot and a strong portfolio showcasing B2B content marketing skills would be highly desirable.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Jakarta, the estimated salary range is IDR 25,000,000 - 35,000,000 per year.

Benefits:

  • Wellness Boost: Resources for physical and mental well-being
  • Customized Benefits: Tailored benefits plan
  • Growth Opportunities: Clear progression paths
  • Skill Development: Access to training resources
  • Volunteer Time Off: Paid time off for volunteering
  • Family Support: Paid Family Care Leave and selected Flexible Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 201-500 employees

Founded: 2011

Company Description:

  • Coda leads in commerce solutions and out-of-app monetization
  • Trusted by over 300 publishers to maximize revenue and expand global reach
  • Recognized as a 2023 APAC High Growth Company, NextGenTech 30, and Fintech Innovation Asia leader

Company Specialties:

  • Payments
  • Mobile Games
  • Digital Content
  • FinTech
  • and Growth

Company Website: coda.co

ASSUMPTION: Coda's focus on growth and innovation creates an exciting and dynamic work environment.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Marketing Director, B2B

Work Arrangement: On-site in Jakarta, with potential for hybrid or remote work in the future

Growth Opportunities:

  • Progression to a senior marketing role within the B2B team
  • Expansion into other regions or teams within Coda
  • Professional development through training and mentorship programs

ASSUMPTION: Coda's fast-paced environment and focus on growth present numerous opportunities for career advancement.

🌍 Location & Work Environment

Office Type: On-site in Jakarta, with potential for hybrid or remote work in the future

Office Location(s): Jakarta, Indonesia

Geographic Context:

  • Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
  • The office is located in a modern, well-connected area with amenities nearby
  • Jakarta offers a mix of traditional and contemporary culture, with numerous attractions and activities

Work Schedule: Standard office hours, with flexibility for remote work in the future

ASSUMPTION: While the role is currently on-site, Coda's remote-friendly culture may allow for flexible work arrangements in the future.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the Marketing Director, B2B
  • Final interview with the Coda leadership team

Key Assessment Areas:

  • Content creation and strategy skills
  • Understanding of B2B marketing and lead generation
  • Cultural fit and alignment with Coda's values
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant B2B content marketing experience and achievements
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of your content marketing work and be ready to discuss your approach to B2B marketing
  • Research Coda's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: B2B, content marketing, lead generation, copywriting, email marketing, performance marketing, SEO, B2B marketing strategy

ASSUMPTION: Coda's interview process is designed to assess both skills and cultural fit, with a focus on finding the best candidate for the role.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Google Suite (Docs, Sheets, Slides)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customize: Tailor solutions to meet the unique needs of each partner
  • Monetize: Maximize revenue and growth opportunities
  • Maximize: Pursue continuous improvement and innovation

Work Style:

  • Collaborative: Work closely with cross-functional teams to drive results
  • Dynamic: Thrive in a fast-paced, ever-changing environment
  • Innovative: Embrace new ideas and approaches to problem-solving

Self-Assessment Questions:

  • Do you have experience creating B2B content marketing strategies?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive on continuous improvement and innovation?

ASSUMPTION: Coda values candidates who are collaborative, dynamic, and innovative, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Keeping up with the fast-paced, dynamic nature of the role
  • Adapting to changes in priorities and strategies
  • Working effectively with cross-functional teams in a remote or hybrid environment

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to a B2C Marketing Manager, this role focuses more on lead generation and less on brand awareness
  • Industry-specific context: The gaming and live streaming industries have unique content marketing requirements
  • Career path comparison: This role can lead to senior marketing roles within the B2B team or expansion into other regions or teams within Coda

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on B2B content marketing and lead generation sets it apart.

πŸ“ Sample Projects

  • Developing a comprehensive B2B content marketing strategy for a new product launch
  • Creating a series of white papers and reports to position Coda as a thought leader in the B2B payments space
  • Analyzing customer data to identify trends and opportunities for targeted content marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the B2B marketing team currently, and how can this role address them?
  • How does this role collaborate with other teams within Coda, such as Product, Commercial, and Brand?
  • What opportunities are there for professional development and growth within this role and Coda more broadly?
  • How does Coda support work-life balance for its employees?
  • What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your B2B content marketing experience and skills
  • Prepare examples of your content marketing work and be ready to discuss your approach to B2B marketing
  • Research Coda's company culture and be prepared to discuss how your values align with theirs
  • Follow up with the Coda HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.