📌 Core Information
🔹 Job Title: Marketing Manager, B2B
🔹 Company: Coda
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Jakarta)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B content strategy
- Creating impactful B2B digital advertising copy
- Generating consistent long-form content to increase SEO rankings
- Collaborating with cross-functional teams to drive lead generation
- Staying up-to-date with B2B marketing trends and technologies
ASSUMPTION: This role requires a strong understanding of B2B marketing, lead generation, and content creation. Familiarity with the gaming and live streaming industries would be beneficial but not required.
📋 Key Responsibilities
✅ Own the B2B content strategy, including content production, distribution, and success measurement
✅ Create and design EDMs, drip emails, and newsletters via HubSpot
✅ Develop impactful B2B digital advertising copy for multiple platforms
✅ Identify industry trends and present insights via reports and white papers
✅ Generate consistent long-form content for the Coda blog
✅ Analyze data to craft customer success stories and repurpose content across multiple marketing channels
✅ Collaborate with the Brand and Design team to create impactful creatives that drive lead generation
✅ Stay up-to-date with B2B marketing trends, technologies, and competitor activity
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in journalism, marketing, business, or a related field
Experience: At least 4 years of experience as a copywriter or content marketer
Required Skills:
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment
- Strong understanding of B2B writing specifically on content marketing and lead generation
- Ability to work collaboratively across functions and teams
Preferred Skills:
- Agency experience
- Knowledge of gaming and live streaming industries
ASSUMPTION: While not explicitly stated, experience with HubSpot and a strong portfolio showcasing B2B content marketing skills would be highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Jakarta, the estimated salary range is IDR 25,000,000 - 35,000,000 per year.
Benefits:
- Wellness Boost: Resources for physical and mental well-being
- Customized Benefits: Tailored benefits plan
- Growth Opportunities: Clear progression paths
- Skill Development: Access to training resources
- Volunteer Time Off: Paid time off for volunteering
- Family Support: Paid Family Care Leave and selected Flexible Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Coda leads in commerce solutions and out-of-app monetization
- Trusted by over 300 publishers to maximize revenue and expand global reach
- Recognized as a 2023 APAC High Growth Company, NextGenTech 30, and Fintech Innovation Asia leader
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's focus on growth and innovation creates an exciting and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Director, B2B
Work Arrangement: On-site in Jakarta, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to a senior marketing role within the B2B team
- Expansion into other regions or teams within Coda
- Professional development through training and mentorship programs
ASSUMPTION: Coda's fast-paced environment and focus on growth present numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: On-site in Jakarta, with potential for hybrid or remote work in the future
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
- The office is located in a modern, well-connected area with amenities nearby
- Jakarta offers a mix of traditional and contemporary culture, with numerous attractions and activities
Work Schedule: Standard office hours, with flexibility for remote work in the future
ASSUMPTION: While the role is currently on-site, Coda's remote-friendly culture may allow for flexible work arrangements in the future.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Director, B2B
- Final interview with the Coda leadership team
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of B2B marketing and lead generation
- Cultural fit and alignment with Coda's values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant B2B content marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your content marketing work and be ready to discuss your approach to B2B marketing
- Research Coda's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: B2B, content marketing, lead generation, copywriting, email marketing, performance marketing, SEO, B2B marketing strategy
ASSUMPTION: Coda's interview process is designed to assess both skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- HubSpot
- Google Suite (Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customize: Tailor solutions to meet the unique needs of each partner
- Monetize: Maximize revenue and growth opportunities
- Maximize: Pursue continuous improvement and innovation
Work Style:
- Collaborative: Work closely with cross-functional teams to drive results
- Dynamic: Thrive in a fast-paced, ever-changing environment
- Innovative: Embrace new ideas and approaches to problem-solving
Self-Assessment Questions:
- Do you have experience creating B2B content marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive on continuous improvement and innovation?
ASSUMPTION: Coda values candidates who are collaborative, dynamic, and innovative, with a strong focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced, dynamic nature of the role
- Adapting to changes in priorities and strategies
- Working effectively with cross-functional teams in a remote or hybrid environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to a B2C Marketing Manager, this role focuses more on lead generation and less on brand awareness
- Industry-specific context: The gaming and live streaming industries have unique content marketing requirements
- Career path comparison: This role can lead to senior marketing roles within the B2B team or expansion into other regions or teams within Coda
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on B2B content marketing and lead generation sets it apart.
📝 Sample Projects
- Developing a comprehensive B2B content marketing strategy for a new product launch
- Creating a series of white papers and reports to position Coda as a thought leader in the B2B payments space
- Analyzing customer data to identify trends and opportunities for targeted content marketing campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B marketing team currently, and how can this role address them?
- How does this role collaborate with other teams within Coda, such as Product, Commercial, and Brand?
- What opportunities are there for professional development and growth within this role and Coda more broadly?
- How does Coda support work-life balance for its employees?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content marketing experience and skills
- Prepare examples of your content marketing work and be ready to discuss your approach to B2B marketing
- Research Coda's company culture and be prepared to discuss how your values align with theirs
- Follow up with the Coda HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
