Marketing Manager, B2B, Amazon Business

📌 Core Information

🔹 Job Title: Marketing Manager, B2B, Amazon Business

🔹 Company: Amazon

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading marketing activities for Amazon Business's B2B segment
• Acquiring new customers and activating them to purchase products
• Collaborating with cross-functional teams to maximize impact
• Analyzing marketing metrics to identify growth drivers and problems
• Innovating and designing processes to engage with business customers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. Familiarity with B2B marketing and e-commerce platforms is beneficial.

📋 Key Responsibilities

✅ Designing customer acquisition, activation, and feature-adoption processes for various customer segments

✅ Managing 3rd party display and search platform performance and enhancing it with outside vendors

✅ Proactively exploring new effective online and offline marketing channels

✅ Establishing operational metrics and reporting to manage traffic, acquisition channels, and account management performance

✅ Analyzing marketing metrics, identifying growth drivers and problems, and acting on improvement opportunities

✅ Working closely with Amazon Business marketers from JP and other locales, tech teams, and other internal teams to maximize impact

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of professional non-internship marketing experience

Required Skills:

• Proven experience using data and metrics to drive improvements
• Strong Excel skills (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional programs or marketing campaigns
• Fluency in English and Japanese

Preferred Skills:

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting, and demand generation

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for a Marketing Manager role in Tokyo)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and paid time off
• On-site fitness centers and wellness programs
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically 9:00 AM - 6:00 PM JST, with flexibility for remote work as needed

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role in Tokyo, considering the required experience level and the company's size and reputation.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon Business is a B2B marketplace that caters to businesses of all sizes, offering a range of business-tailored features
• Amazon is known for its customer-centric approach, operational excellence, and long-term thinking

Company Specialties:

• E-commerce platform development and management
• Cloud computing services (AWS)
• Digital content and streaming services (Amazon Prime, Amazon Music, Amazon Video)
• Artificial intelligence and machine learning technologies (Alexa, Amazon Echo)

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and extensive resources provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into management or leadership positions

Reporting Structure: This role reports directly to the Amazon Business Marketing Manager for Japan

Work Arrangement: On-site, with potential for remote work as needed

Growth Opportunities:

• Potential to lead a team or manage a larger marketing program in the future
• Opportunities to work on diverse projects and collaborate with various teams
• Chance to gain experience in B2B marketing and e-commerce platforms

ASSUMPTION: This role offers a unique opportunity to work on a new, growing platform within a well-established company.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business ecosystem
• The office is located in a convenient area with easy access to public transportation
• Tokyo offers a wide range of cultural, entertainment, and dining options

Work Schedule: Standard Japanese business hours, with flexibility for remote work as needed

ASSUMPTION: The on-site work arrangement may require occasional travel to other Amazon offices or client locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Amazon Business and be ready to discuss how you can contribute to its growth

ATS Keywords: B2B marketing, customer acquisition, customer activation, feature adoption, marketing strategy, data analysis, cross-functional collaboration

ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Excel
• Tableau
• Marketo
• Salesforce
• Google Analytics
• Amazon's internal tools and platforms

ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be beneficial but is not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic environment
• Data-driven decision-making
• Collaborative and inclusive culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs?
• Are you comfortable working in a fast-paced, dynamic environment and making data-driven decisions?
• Do you thrive in a collaborative, inclusive culture that values innovation and continuous improvement?

ASSUMPTION: Amazon's company culture emphasizes customer obsession, innovation, and operational excellence, which may appeal to candidates who enjoy working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Working with large datasets and complex marketing metrics
• Collaborating effectively with cross-functional teams and external vendors
• Adapting to changes in the market and customer needs

ASSUMPTION: These challenges require strong project management skills, analytical thinking, and the ability to work effectively in a collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B marketing for Amazon Business, a relatively new platform
• Compared to traditional B2C marketing roles, this position requires a stronger focus on customer acquisition and feature adoption for business customers
• Career path comparison: This role offers opportunities for growth into management or leadership positions within Amazon Business or related teams

ASSUMPTION: The unique nature of this role may present both opportunities and challenges compared to more traditional marketing positions.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new business customers in a specific vertical (e.g., education, healthcare)
• Analyzing customer data to identify growth drivers and optimizing marketing channels for maximum impact
• Collaborating with tech teams to integrate new features and improve the customer experience on the Amazon Business platform

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing Amazon Business in the Japanese market, and how can this role address them?
• How does this role collaborate with other Amazon Business marketing teams, both in Japan and globally?
• What opportunities are there for growth and development within Amazon Business and the broader Amazon organization?
• How does Amazon Business support and engage with its business customers, and what are the key priorities for this role in this area?
• What is the work-life balance like for this role, and how does Amazon support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the broader market context, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Amazon Business and be ready to discuss how you can contribute to its growth
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.