Marketing Manager, B2B, Amazon Business

📌 Core Information

🔹 Job Title: Marketing Manager, B2B, Amazon Business

🔹 Company: Amazon

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading marketing activities for B2B business
• Focusing on customer acquisition and activation
• Collaborating with internal teams to enhance customer engagement
• Analyzing customer data to identify growth drivers and problems
• Working with cross-functional teams to maximize marketing impact

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Design customer acquisition, activation, and feature-adoption processes for various customer segments

✅ Manage 3rd party display and search platform based on performance and enhance its performance with outside vendors

✅ Proactively explore new effective online and offline marketing channels

✅ Establish operational metrics and reporting to manage traffic, acquisition channels, and account management performance

✅ Analyze marketing metrics, identify growth drivers and problems, and act on improvement opportunities

✅ Work closely with Amazon Business marketers from JP and other locales, tech teams, and other internal teams to maximize impact of integrated cross-organization effort

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of professional non-internship marketing experience

Required Skills:

• Proven experience using data and metrics to drive improvements
• Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Skills:

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

ASSUMPTION: Strong communication skills and the ability to influence others are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for a Marketing Manager role in Tokyo)

Benefits:

• Comprehensive health, dental, and vision care
• Retirement savings plan with company match
• Generous paid time off and family leave policies
• Employee discounts and other perks

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Technology

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in the United States and expanded to Japan in 2000)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company offers a wide range of products and services, including e-commerce, digital streaming, artificial intelligence, and cloud computing.
• Amazon is known for its innovative culture and commitment to continuous improvement.

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology.

📊 Role Analysis

Career Level: Mid to Senior level Marketing Manager role

Reporting Structure: This role reports directly to the Amazon Business Marketing Manager

Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs

Growth Opportunities:

• Potential to lead larger marketing teams or take on broader responsibilities as the business grows
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in a dynamic, fast-paced environment

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a rich cultural heritage and vibrant nightlife
• The office is conveniently located near public transportation, shopping, and dining options
• Tokyo offers a high quality of life with excellent education, healthcare, and entertainment opportunities

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: Working in Tokyo offers a unique blend of traditional and modern experiences, with a high cost of living but also high earning potential.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Marketing strategy and campaign development
• Cross-functional team collaboration
• Adaptability and resilience in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Demonstrate your understanding of the Amazon Business platform and its unique value proposition

ATS Keywords: Marketing Manager, B2B, Customer Acquisition, Customer Activation, Feature Adoption, Marketing Strategy, Cross-Functional Collaboration, Performance Metrics, Data Analysis

ASSUMPTION: The application process may vary depending on the specific role and location.

🛠️ Tools & Technologies

• Amazon Web Services (AWS) platform
• Amazon Marketing Cloud (AMC)
• Salesforce CRM
• Marketo
• Tableau
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is beneficial but not always required.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Ownership

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision making
• Focus on long-term thinking and innovation

Self-Assessment Questions:

• Do you align with Amazon's customer-centric approach and commitment to operational excellence?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Cultural fit is crucial for success at Amazon, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Highly competitive job market and internal promotions process
• Fast-paced work environment that may require long hours and flexibility
• Need to adapt to a large, complex organization with diverse teams and stakeholders
• Potential language barriers and cultural differences in a global work environment

ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B marketing for Amazon Business, with a broader scope than typical B2C marketing roles
• Industry-specific context: B2B marketing requires a deep understanding of business customers' needs and preferences, as well as familiarity with procurement processes and decision-making hierarchies
• Career path comparison: This role offers a clear path to senior marketing leadership positions within Amazon or other large organizations

ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing or a strong desire to transition into this field.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new business customers in a specific vertical (e.g., healthcare, education)
• Analyzing customer data to identify growth opportunities and optimizing marketing spend across channels
• Collaborating with cross-functional teams to launch a new feature or product offering for business customers

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Amazon Business?
• What are the most significant challenges facing the Amazon Business team, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does Amazon support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Demonstrate your understanding of the Amazon Business platform and its unique value proposition
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.