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Marketing Manager, B2B

Coda
Full-time
On-site
Manila, Manila, Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, B2B

πŸ”Ή Company: Coda

πŸ”Ή Location: Manila, Philippines

πŸ”Ή Job Type: Permanent

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with Remote OK)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing B2B content strategy across various channels
  • Driving awareness and engagement through top-of-funnel marketing activities
  • Generating, nurturing, and closing leads to drive revenue
  • Collaborating with cross-functional teams, including Commercial, Product, Brand, and Design
  • Staying updated on B2B marketing trends and competitor activities

ASSUMPTION: This role requires a strong focus on lead generation and nurturing, with a data-driven approach to content marketing.

πŸ“‹ Key Responsibilities

βœ… Own the B2B content strategy, including ideation, copywriting, production, distribution, and success measurement

βœ… Manage email marketing campaigns, including EDMs, drip emails, and newsletters

βœ… Create impactful B2B digital advertising copy and campaign concepts across multiple platforms

βœ… Develop white papers and reports to position Coda as a thought leader

βœ… Generate consistent long-form content to increase SEO rankings

βœ… Craft customer success stories and repurpose content across multiple marketing channels

βœ… Create event collaterals, including flyers, decks, pre-event, during-, and post-event marketing materials

βœ… Work closely with the Brand and Design team to create impactful creatives that drive lead generation

βœ… Stay up-to-date with B2B marketing trends, technologies, and competitor activities

ASSUMPTION: This role requires strong writing skills, adaptability, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in journalism, marketing, business, or a related field

Experience: At least 4 years of experience as a copywriter or content marketer

Required Skills:

  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Strong understanding of B2B writing, specifically on content marketing and lead generation
  • Experience working collaboratively across functions and teams

Preferred Skills:

  • Agency experience
  • Knowledge of gaming and live streaming industries

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving lead generation will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: PHP 600,000 - 900,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Philippines)

Benefits:

  • Wellness Boost: Resources for physical and mental well-being
  • Customized Benefits: Tailored benefits plan
  • Growth Opportunities: Clear progression paths
  • Skill Development: Access to training resources
  • Volunteer Time Off: Paid time off for volunteering
  • Family Support: Paid Family Care Leave and selected Flexible Benefits

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 201-500 employees (Mid-size)

Founded: 2011

Company Description:

  • Coda delivers commerce solutions that accelerate global growth for partners
  • Trusted by 300+ publishers, including Activision, Bigo, Electronic Arts, Moonton, and Riot Games
  • Offers Custom Commerce, Codapay, Codashop, and Distribution solutions
  • Headquartered in Singapore with a team of 400+ employees across 20 countries

Company Specialties:

  • Payments
  • Mobile Games
  • Digital Content
  • FinTech
  • and Growth

Company Website: coda.co

ASSUMPTION: Coda's mid-size structure allows for a more agile and collaborative work environment, with opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: Reports directly to the Marketing Director, B2B

Work Arrangement: On-site with remote work options

Growth Opportunities:

  • Progression to a Senior Marketing Manager or Marketing Director role
  • Expanding responsibilities based on performance and company growth
  • Cross-functional collaboration and learning opportunities

ASSUMPTION: This role offers strong growth potential, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Manila, Philippines

Geographic Context:

  • Manila is the capital and most populous city of the Philippines
  • Known for its vibrant culture, bustling nightlife, and historic sites
  • Offers a mix of urban and suburban living options

Work Schedule: Standard office hours with flexible working arrangements

ASSUMPTION: Manila offers a dynamic and multicultural work environment, with a mix of urban and suburban living options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round interview with the Marketing Director, B2B

Key Assessment Areas:

  • Writing and communication skills
  • Analytical and problem-solving skills
  • Understanding of B2B marketing and lead generation
  • Cultural fit and alignment with Coda's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Provide specific examples of your content marketing and lead generation successes
  • Demonstrate your understanding of Coda's business and the role's requirements

ATS Keywords: B2B marketing, content strategy, lead generation, email marketing, performance marketing, copywriting, SEO, collaboration, communication, problem-solving, project management, creativity, trend analysis, event marketing, digital advertising

ASSUMPTION: Coda's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive lead generation and revenue growth.

πŸ› οΈ Tools & Technologies

  • HubSpot (for email marketing and CRM)
  • Google Suite (for collaboration and productivity)
  • Canva or Adobe Creative Suite (for graphic design)
  • SEO tools (e.g., SEMrush, Ahrefs, Moz)
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Coda provides training and support for new hires.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Agile
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Data-driven and results-oriented
  • Collaborative and cross-functional
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working collaboratively across functions and teams?
  • Do you have a strong understanding of B2B marketing and lead generation?
  • Are you adaptable and resilient in the face of change?

ASSUMPTION: Coda values a customer-centric, innovative, and collaborative work environment, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Keeping up with industry trends and competitor activities
  • Balancing creativity with data-driven decision-making
  • Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a data-driven approach to content marketing.

πŸ“ˆ Similar Roles Comparison

  • Compared to other B2B Marketing Manager roles, this position places a stronger emphasis on lead generation and nurturing
  • Industry-specific context: The gaming and live streaming industries have unique content marketing requirements and trends
  • Career path comparison: This role offers strong growth potential, with opportunities for progression to Senior Marketing Manager or Marketing Director positions

ASSUMPTION: This role requires a strong focus on lead generation and nurturing, with a data-driven approach to content marketing, and offers significant growth potential.

πŸ“ Sample Projects

  • Developing and executing a content marketing strategy for a new B2B product launch
  • Creating a series of white papers and reports to position Coda as a thought leader in the B2B payments space
  • Generating and optimizing content for Coda's website and blog to improve SEO rankings and drive organic traffic

ASSUMPTION: These sample projects demonstrate the role's focus on content strategy, lead generation, and thought leadership.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Coda's B2B content marketing strategy, and how this role fits into that?
  • How does Coda support the growth and development of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does Coda approach collaboration and communication across its marketing teams and with other departments?
  • What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions help assess the role's fit with your skills, experience, and career goals, as well as Coda's company culture and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your content marketing and lead generation successes
  • Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.