📌 Core Information
🔹 Job Title: Marketing Manager, B2B
🔹 Company: Coda
🔹 Location: Manila, Philippines
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B content strategy across various channels
- Driving awareness and engagement through top-of-funnel marketing activities
- Generating, nurturing, and closing leads to drive revenue
- Collaborating with cross-functional teams, including Commercial, Product, Brand, and Design
- Staying updated on B2B marketing trends and competitor activities
ASSUMPTION: This role requires a strong focus on lead generation and nurturing, with a data-driven approach to content marketing.
📋 Key Responsibilities
✅ Own the B2B content strategy, including ideation, copywriting, production, distribution, and success measurement
✅ Manage email marketing campaigns, including EDMs, drip emails, and newsletters
✅ Create impactful B2B digital advertising copy and campaign concepts across multiple platforms
✅ Develop white papers and reports to position Coda as a thought leader
✅ Generate consistent long-form content to increase SEO rankings
✅ Craft customer success stories and repurpose content across multiple marketing channels
✅ Create event collaterals, including flyers, decks, pre-event, during-, and post-event marketing materials
✅ Work closely with the Brand and Design team to create impactful creatives that drive lead generation
✅ Stay up-to-date with B2B marketing trends, technologies, and competitor activities
ASSUMPTION: This role requires strong writing skills, adaptability, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in journalism, marketing, business, or a related field
Experience: At least 4 years of experience as a copywriter or content marketer
Required Skills:
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment
- Strong understanding of B2B writing, specifically on content marketing and lead generation
- Experience working collaboratively across functions and teams
Preferred Skills:
- Agency experience
- Knowledge of gaming and live streaming industries
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving lead generation will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 900,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Philippines)
Benefits:
- Wellness Boost: Resources for physical and mental well-being
- Customized Benefits: Tailored benefits plan
- Growth Opportunities: Clear progression paths
- Skill Development: Access to training resources
- Volunteer Time Off: Paid time off for volunteering
- Family Support: Paid Family Care Leave and selected Flexible Benefits
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees (Mid-size)
Founded: 2011
Company Description:
- Coda delivers commerce solutions that accelerate global growth for partners
- Trusted by 300+ publishers, including Activision, Bigo, Electronic Arts, Moonton, and Riot Games
- Offers Custom Commerce, Codapay, Codashop, and Distribution solutions
- Headquartered in Singapore with a team of 400+ employees across 20 countries
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's mid-size structure allows for a more agile and collaborative work environment, with opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports directly to the Marketing Director, B2B
Work Arrangement: On-site with remote work options
Growth Opportunities:
- Progression to a Senior Marketing Manager or Marketing Director role
- Expanding responsibilities based on performance and company growth
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers strong growth potential, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and most populous city of the Philippines
- Known for its vibrant culture, bustling nightlife, and historic sites
- Offers a mix of urban and suburban living options
Work Schedule: Standard office hours with flexible working arrangements
ASSUMPTION: Manila offers a dynamic and multicultural work environment, with a mix of urban and suburban living options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with the Marketing Director, B2B
Key Assessment Areas:
- Writing and communication skills
- Analytical and problem-solving skills
- Understanding of B2B marketing and lead generation
- Cultural fit and alignment with Coda's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide specific examples of your content marketing and lead generation successes
- Demonstrate your understanding of Coda's business and the role's requirements
ATS Keywords: B2B marketing, content strategy, lead generation, email marketing, performance marketing, copywriting, SEO, collaboration, communication, problem-solving, project management, creativity, trend analysis, event marketing, digital advertising
ASSUMPTION: Coda's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive lead generation and revenue growth.
🛠️ Tools & Technologies
- HubSpot (for email marketing and CRM)
- Google Suite (for collaboration and productivity)
- Canva or Adobe Creative Suite (for graphic design)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Coda provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively across functions and teams?
- Do you have a strong understanding of B2B marketing and lead generation?
- Are you adaptable and resilient in the face of change?
ASSUMPTION: Coda values a customer-centric, innovative, and collaborative work environment, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and competitor activities
- Balancing creativity with data-driven decision-making
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a data-driven approach to content marketing.
📈 Similar Roles Comparison
- Compared to other B2B Marketing Manager roles, this position places a stronger emphasis on lead generation and nurturing
- Industry-specific context: The gaming and live streaming industries have unique content marketing requirements and trends
- Career path comparison: This role offers strong growth potential, with opportunities for progression to Senior Marketing Manager or Marketing Director positions
ASSUMPTION: This role requires a strong focus on lead generation and nurturing, with a data-driven approach to content marketing, and offers significant growth potential.
📝 Sample Projects
- Developing and executing a content marketing strategy for a new B2B product launch
- Creating a series of white papers and reports to position Coda as a thought leader in the B2B payments space
- Generating and optimizing content for Coda's website and blog to improve SEO rankings and drive organic traffic
ASSUMPTION: These sample projects demonstrate the role's focus on content strategy, lead generation, and thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Coda's B2B content marketing strategy, and how this role fits into that?
- How does Coda support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Coda approach collaboration and communication across its marketing teams and with other departments?
- What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
ASSUMPTION: These interview questions help assess the role's fit with your skills, experience, and career goals, as well as Coda's company culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content marketing and lead generation successes
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
