Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Marketing Manager (B2B)

🔹 Company: Black & Grey HR

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven B2B marketing strategies
• Driving lead generation through multi-channel campaigns
• Building and managing a high-performing marketing team
• Collaborating with sales teams and stakeholders to align marketing efforts with company goals

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts in a high-growth region.

📋 Key Responsibilities

✅ Develop and execute B2B marketing strategies aligned with sales objectives and company goals

✅ Partner with sales teams to identify target markets and optimize lead quality

✅ Lead a marketing team specializing in digital marketing, event management, and brand growth

✅ Serve as the primary marketing liaison for the principal company, ensuring alignment on branding, campaigns, and regional initiatives

✅ Monitor KPIs, analyze campaign effectiveness, and deliver actionable insights to leadership

✅ Oversee digital marketing initiatives, including SEO, social media, content marketing, and marketing automation

✅ Plan and execute high-impact events, tradeshows, and partnerships to strengthen market presence

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: MBA in Marketing, Business, or a related field

Experience: 6+ years in B2B marketing, with at least 2 years in a leadership role (software/IT industry preferred)

Required Skills:

• Proven success in the Middle East & Africa markets
• Expertise in marketing automation (HubSpot, Salesforce) and analytics tools
• Strong digital marketing background (SEO, social media, content strategy)
• Strategic thinking with strong analytical and problem-solving abilities
• Excellent communication skills (English required; Arabic is a plus)
• Collaborative leadership with the ability to inspire teams and drive cross-functional alignment

Preferred Skills:

• Experience in the technology solutions industry
• Fluency in Arabic

ASSUMPTION: Candidates with experience in the software/IT industry and fluency in Arabic will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: AED 20,000 - 30,000 per month

Benefits:

• Opportunity to shape marketing strategy in a high-growth region
• Lead a talented team and work with cutting-edge technology
• Competitive compensation and career growth potential

Working Hours: 40 hours per week, with flexibility for events and campaigns as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Dubai. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology Solutions

Company Size: Small (2 employees)

Founded: 2020 (based on LinkedIn data)

Company Description:

• Black & Grey HR is a recruitment agency specializing in technology solutions
• The company focuses on placing top talent in leading organizations across the Middle East and Africa
• They work with clients in various sectors, including software, IT, and technology

Company Specialties:

• Technology Solutions
• Recruitment
• Staffing

Company Website: https://black-grey.com/

ASSUMPTION: Black & Grey HR is a small, specialized recruitment agency with a focus on the technology solutions industry. Their clients are likely to be mid-sized to large technology companies in the Middle East and Africa.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and qualifications

Reporting Structure: This role reports directly to the principal company's leadership team and may have supervisory responsibilities for the marketing team

Work Arrangement: On-site, with flexibility for remote work during events and campaigns as needed

Growth Opportunities:

• Expanding the marketing team and taking on more strategic responsibilities
• Transitioning into a more senior marketing role within the principal company
• Gaining experience in the technology solutions industry and expanding professional networks

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to expand their team and take on more strategic responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major business hub in the Middle East, with a thriving technology industry
• The city offers a multicultural environment and numerous networking opportunities
• Dubai has a hot desert climate, with mild winters and very hot summers

Work Schedule: Standard business hours, with flexibility for events and campaigns as needed

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a focus on driving results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a recruiter from Black & Grey HR
• In-depth interview with the principal company's leadership team
• Final interview or presentation with the principal company's marketing team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Digital marketing expertise and campaign planning
• Communication and stakeholder management skills

Application Tips:

• Highlight your experience in B2B marketing and lead generation
• Demonstrate your understanding of the Middle East & Africa markets
• Showcase your expertise in marketing automation and digital marketing
• Tailor your resume and cover letter to emphasize your strategic mindset and leadership skills

ATS Keywords: B2B marketing, lead generation, digital marketing, team leadership, stakeholder management, performance tracking, SEO, social media, content marketing, marketing automation, event management, brand growth, analytical skills, problem-solving, communication, collaboration

ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and digital marketing skills.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The principal company is likely to use industry-standard marketing automation and analytics tools, with a focus on driving results and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strategic thinker with strong leadership skills?
• Do you have experience driving results in a B2B marketing role?
• Are you comfortable working with a diverse team and managing stakeholders?

ASSUMPTION: Black & Grey HR and the principal company value candidates who are dynamic, results-driven, and collaborative. They are likely to prioritize cultural fit and alignment with their company values in the hiring process.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Driving results and continuous improvement in a competitive market
• Balancing the needs of the principal company with the requirements of the marketing team
• Adapting to the unique cultural and business environment of the Middle East & Africa

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving results and continuous improvement in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director in a technology solutions company
• It differs from these roles in its focus on the Middle East & Africa markets and the requirement to manage a marketing team
• Candidates with experience in similar roles may find the responsibilities and requirements of this role to be familiar, but the unique context of the Middle East & Africa markets presents additional challenges and opportunities

ASSUMPTION: This role is similar to senior marketing roles in the technology solutions industry, but its focus on the Middle East & Africa markets and the requirement to manage a marketing team set it apart from other positions.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive lead generation in the Middle East & Africa
• Managing a team to plan and execute a high-impact event or tradeshow
• Analyzing campaign performance data to identify trends and optimize future marketing efforts

ASSUMPTION: These sample projects are designed to showcase the strategic thinking, leadership, and digital marketing skills required for this role, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing in the Middle East & Africa?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the biggest challenges facing the marketing team in the current market, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's culture, values, and long-term vision for marketing in the Middle East & Africa. They also provide an opportunity for candidates to demonstrate their strategic thinking and leadership skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, leadership, and digital marketing skills
• Prepare for your interview by researching the company and practicing your responses to common interview questions
• Follow up with Black & Grey HR after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.