📌 Core Information
🔹 Job Title: Marketing Manager – B2B Marketing
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (Hybrid: On-site every other week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic B2B marketing campaigns targeting the nonprofit sector
- Creating targeted content and generating qualified leads to deepen market presence
- Collaborating with senior management and cross-functional teams to optimize marketing strategies
- Analyzing campaign performance and market data to inform decision-making
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing principles, as well as a solid grasp of the nonprofit landscape.
📋 Key Responsibilities
✅ Collaborate with senior management to design and implement integrated marketing campaigns tailored to the nonprofit sector
✅ Develop targeted email marketing, social media, and content marketing strategies that align with business objectives
✅ Analyze campaign performance and market data to refine strategies and inform decision-making
✅ Work closely with content and design teams to ensure consistent messaging across all communication channels
✅ Provide ongoing support to senior management by offering insights and recommendations to optimize marketing strategies
✅ Oversee the execution of marketing initiatives, ensuring timely delivery
✅ Manage multiple projects simultaneously while maintaining high quality and effectiveness
ASSUMPTION: This role requires strong project management skills and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 5 years of B2B marketing experience, with a keen understanding of B2C and the intersectionality of the two audiences
Required Skills:
- Proven track record in developing and driving successful marketing campaigns in a B2B2C context
- Strong understanding of the nonprofit landscape
- Excellent written and verbal communication skills
- Highly organized with strong project management skills
- Creative problem solver with a strategic attitude and a passion for engaging targeted audiences
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce)
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the financial services sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance
- Employee discounts on Fidelity products and services
Working Hours: Full-time (40 hours per week), with on-site work required every other week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on serving nonprofit employers and their employees
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1946, with a rich history and established reputation in the financial services industry
Company Description:
- Fidelity Investments is a privately-held company with a mission to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves
- The company offers a wide range of financial services, including retirement, investments, online trading, asset management, and wealth management
- Fidelity's strength comes from its diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- IRA
- 401k
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity Investments is a well-established company with a strong reputation in the financial services industry, providing a stable and secure work environment for its employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Director of B2B Marketing, with opportunities to collaborate with senior management and cross-functional teams
Work Arrangement: Hybrid, with on-site work required every other week (all business days, M-F) in a Fidelity office
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior marketing role within the department
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
- Chance to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a blend of on-site and remote work
Office Location(s): Smithfield, RI (with the possibility of working from other Fidelity offices in Boston, MA; Westlake, TX; or Merrimack, NH)
Geographic Context:
- Smithfield, RI is a small town located in the northeastern United States, offering a quiet and peaceful work environment
- The area is known for its natural beauty, with plenty of outdoor activities and recreational opportunities nearby
- While the cost of living in Smithfield is relatively low compared to larger cities, the area may lack the cultural and entertainment amenities found in more urban settings
Work Schedule: Full-time (40 hours per week), with on-site work required every other week (Monday-Friday)
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of B2B Marketing
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing expertise and experience
- Understanding of the nonprofit sector and B2B2C marketing dynamics
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Fidelity's values
Application Tips:
- Highlight your B2B and B2C marketing experience, with a focus on successful campaigns and initiatives
- Demonstrate your understanding of the nonprofit landscape and how you've tailored marketing strategies to reach this audience
- Showcase your project management skills and ability to juggle multiple projects simultaneously
- Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: B2B Marketing, B2C Marketing, Nonprofit Sector, Marketing Campaigns, Project Management, Strategic Planning, Market Analysis, Content Marketing, Email Marketing, Social Media Marketing
ASSUMPTION: Fidelity Investments uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is beneficial for this role, as they are commonly used in marketing departments to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Teamwork
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable working with data and using it to inform decision-making and strategy?
- Do you have a proven track record of driving results and achieving business objectives in a marketing role?
ASSUMPTION: Fidelity Investments values employees who are collaborative, results-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Navigating the unique dynamics of the B2B2C marketing landscape and the nonprofit sector
- Working in a hybrid environment, balancing on-site collaboration and remote work
- Adapting to a large and diverse organization, with numerous departments and teams
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that candidates should be prepared to tackle.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions, but with a focus on the B2B2C marketing dynamic and the nonprofit sector
- Compared to other marketing roles, this position requires a strong understanding of both B2B and B2C marketing principles, as well as a solid grasp of the nonprofit landscape
- Career progression in this role could lead to senior marketing positions within the department or other areas of the business
ASSUMPTION: While this role shares similarities with other Marketing Manager positions, its unique focus on the B2B2C marketing dynamic and the nonprofit sector sets it apart from other marketing roles.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to engage nonprofit organizations and generate qualified leads
- Creating a comprehensive content marketing strategy to raise brand awareness and thought leadership within the nonprofit sector
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role, highlighting the strategic and analytical aspects of the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- How does the company support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role align with that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to learn more about the company and the team.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
