📌 Core Information
🔹 Job Title: Marketing Manager - B2B SaaS Software
🔹 Company: Nalpeiron
🔹 Location: Boulder, Colorado, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Remote (USA-based only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new features and products
- Leading demand generation and lifecycle marketing campaigns across digital channels
- Overseeing the creation of high-quality, value-driven content
- Monitoring campaign performance and optimizing marketing initiatives
- Collaborating with sales, product, and customer success teams to enhance the customer journey
ASSUMPTION: This role requires extensive B2B SaaS or software experience and is USA-based only. It involves a high degree of autonomy and cross-functional collaboration in a remote-first environment.
📋 Key Responsibilities
✅ Strategy & Planning: Develop and execute go-to-market strategies for new features and products, including pricing, positioning, and packaging. Conduct market research, competitive analysis, and align marketing efforts with business goals.
✅ Campaign Management: Lead demand generation and lifecycle marketing campaigns across digital channels (SEO, PPC, email, social, content, webinars, and partnerships) to drive qualified leads and customer engagement. Work with agencies and team members to maximize inbound lead generation.
✅ Content Leadership: Oversee the creation of high-quality, value-driven content that communicates Nalpeiron's proposition and resonates with technical and business audiences.
✅ Analytics & Optimization: Set KPIs, monitor campaign performance, and leverage analytics tools to optimize marketing initiatives, lower customer acquisition costs, and maximize ROI.
✅ Collaboration: Partner with sales, product, and customer success teams to ensure alignment, support lead conversion, and enhance the customer journey.
✅ Brand Positioning: Develop compelling messaging and positioning that differentiates Nalpeiron's solutions in the competitive SaaS landscape.
✅ Market Insight: Conduct ongoing market and customer analysis to identify growth opportunities and inform strategic decisions.
✅ Resource Coordination: Manage relationships with agencies, freelancers, and internal stakeholders to execute marketing initiatives efficiently.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional, remote team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: 3+ years of experience in B2B SaaS marketing, with a proven ability to build and execute marketing strategies from the ground up.
Required Skills:
- Proven expertise in digital marketing channels, including SEO, paid acquisition, content marketing, and email automation
- Analytical mindset with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, AI tools, etc.)
- Excellent communication skills, with the ability to craft messaging for technical and business audiences
- Demonstrated project management skills and experience coordinating cross-functional teams or external partners
- Entrepreneurial, proactive, and comfortable working in a fast-paced, high-impact environment
- Strong experience with lifecycle marketing, product-led growth, and subscription-based models
Preferred Skills:
- Experience with video and podcast content creation
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing and be comfortable working in a remote, collaborative environment.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on experience and industry standards for B2B SaaS Marketing Managers in the United States)
Benefits:
- Stock Options
- Paid Holiday (25 days + regular US holidays)
- Flexible Work Environment (100% remote)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for B2B SaaS Marketing Managers in the United States. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Small (11-50 employees) - Offers a collaborative, entrepreneurial team culture focused on innovation and continuous learning.
Founded: 2005 - Nalpeiron has been a stable, profitable company focused on creating outstanding products for enterprise software customers for over 20 years.
Company Description:
- Founded in 2005, Nalpeiron pioneered cloud-based software licensing solutions
- Offers The Nalpeiron Growth Platform, a best-in-class platform for enterprise software customers
- Emphasizes an inclusive remote-first culture, where diverse team members balance personal lives while delivering exceptional results
Company Specialties:
- Software license management
- Hosted software analytics
- Dynamic pricing
- Flexible licensing
- Actionable insights
Company Website: nalpeiron.com
ASSUMPTION: Nalpeiron's small size and remote-first culture provide applicants with a high degree of autonomy and the opportunity to make a direct impact on the company's growth.
📊 Role Analysis
Career Level: Mid-level - This role offers the opportunity to build and scale a marketing function, driving growth and making a direct impact on the company's market presence.
Reporting Structure: Reports directly to the CMO and works closely with other team members in a collaborative, cross-functional environment.
Work Arrangement: 100% remote, with a high degree of autonomy and flexible scheduling.
Growth Opportunities:
- Potential to advance to a senior marketing role or leadership position as the company grows
- Opportunity to shape and scale the marketing function, driving measurable growth
- Chance to work on a wide range of marketing initiatives and campaigns, gaining diverse experience
ASSUMPTION: This role offers significant growth potential and the opportunity to make a direct impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Boulder, CO (Remote work only)
Geographic Context:
- Boulder, Colorado - Known for its outdoor recreation, cultural scene, and tech industry
- Remote work - Allows for a flexible work-life balance and the ability to work from anywhere in the United States
- USA-based only - Applicants must be based in the United States to apply for this role
Work Schedule: Full-time (40 hours/week) with flexible scheduling and a high degree of autonomy
ASSUMPTION: The remote work arrangement offers applicants the flexibility to work from anywhere in the United States, with a high degree of autonomy and a focus on results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the CMO and other team members
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Alignment with Nalpeiron's company culture and values
Application Tips:
- Highlight your B2B SaaS marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Nalpeiron's products and market position in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Showcase your ability to work effectively in a remote, collaborative team environment
ATS Keywords: B2B SaaS marketing, digital marketing, SEO, PPC, email automation, analytics, project management, collaboration, brand positioning, market insight, lifecycle marketing, product-led growth, subscription models, communication skills
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO and PPC tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and management tools (e.g., WordPress, Google Drive)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Nalpeiron's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and results-driven
- Entrepreneurial spirit
- Work-life balance
Work Style:
- Remote and flexible work arrangements
- High degree of autonomy and accountability
- Data-driven decision-making and continuous improvement
- Collaborative and inclusive team culture
Self-Assessment Questions:
- Do you have extensive B2B SaaS marketing experience and a proven track record of driving growth and results?
- Are you comfortable working in a remote, collaborative team environment with a high degree of autonomy?
- Do you share Nalpeiron's company values and commitment to innovation, collaboration, and customer focus?
ASSUMPTION: Nalpeiron's company culture emphasizes innovation, collaboration, and a strong work-life balance, with a focus on results and continuous learning.
⚠️ Potential Challenges
- Requires extensive B2B SaaS marketing experience and a strong understanding of the software industry
- Remote work arrangement may present communication and collaboration challenges for some applicants
- USA-based only - Applicants must be based in the United States to apply for this role
- Small company size may present limited resources and growth opportunities compared to larger organizations
ASSUMPTION: These potential challenges should be carefully considered by applicants to ensure they are a good fit for the role and company.
📈 Similar Roles Comparison
- Unlike larger marketing roles, this position offers a high degree of autonomy and the opportunity to shape and scale the marketing function directly
- B2B SaaS marketing experience is essential for this role, as it differs from other marketing positions that may focus on consumer or B2C products
- Career path for this role may include advancement to a senior marketing role or leadership position as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature or product launch
- Creating and optimizing digital marketing campaigns to drive qualified leads and customer engagement
- Conducting market research and competitive analysis to inform strategic decisions and marketing initiatives
ASSUMPTION: These sample projects are representative of the types of marketing initiatives and campaigns the candidate may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and support lead conversion?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Nalpeiron support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your B2B SaaS marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Showcase your ability to work effectively in a remote, collaborative team environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
