📌 Core Information
🔹 Job Title: Marketing Manager B2C
🔹 Company: Coda
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for publishers’ game titles
- Localizing and activating integrated marketing campaigns
- Building relationships with influencers and managing local gaming communities
- Driving player engagement through meaningful content and activities
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the Indonesian gaming landscape to effectively drive marketing campaigns and community engagement.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for publishers’ game titles aligned with regional publishing goals
✅ Localize and activate integrated marketing campaigns including digital advertising, influencer partnerships, social media, events, and community activations.
✅ Build relationships with KOLs, content creators, and gaming media.
✅ Manage local influencer campaigns, negotiate partnerships, and oversee content performance.
✅ Cultivate and manage local gaming communities on platforms such as Discord, TikTok, and Facebook.
✅ Drive player engagement through meaningful content and activities.
✅ Gather and analyze market and player insights to inform campaign decisions and regional strategy.
✅ Regularly report on key metrics (e.g., engagement, retention, user acquisition) and suggest improvements.
✅ Work closely with digital marketing, creative, sales, and product teams to ensure alignment and timely execution of campaigns.
✅ Be the voice of the brand locally, ensuring consistency across all touchpoints and identifying growth opportunities in the Indonesian gaming ecosystem.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, preferably in gaming, entertainment, or digital consumer products.
Required Skills:
- Deep understanding of ID/TH gaming landscape and player behavior
- Proven track record of executing multi-channel marketing campaigns
- Experience managing influencers and digital platforms in Indonesia
- Strong project management and communication skills
- Native-level fluency in Bahasa Indonesia (spoken and written)
- Proficiency in English (spoken and written)
- Passion for gaming – ideally with familiarity across various game genres and communities
Preferred Skills:
- Prior experience in game publishing, either at a developer, publisher, or agency
- Understanding of Southeast Asia’s cultural nuances and how they affect marketing strategies
- Existing network of Indonesia gaming influencers and media partners
- Hands-on experience with community platforms (Discord, Reddit) and streaming platforms (YouTube, TikTok, Twitch)
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in gaming marketing and a deep understanding of the Indonesian gaming ecosystem are most likely to succeed.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Indonesia with 5-10 years of experience, the estimated salary range is IDR 25,000,000 - IDR 35,000,000 per year.
Benefits:
- Wellness Boost: Resources for physical and mental well-being
- Customized Benefits: Tailor your benefits with a flexible plan
- Growth Opportunities: Clear progression paths for professional development
- Skill Development: Access training resources to fuel personal and professional growth
- Volunteer Time Off: Paid time off to make a difference in the world through volunteering
- Family Support: Paid Family Care Leave and selected Flexible Benefits catering to family needs
Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Monday - Friday)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Coda leads in commerce solutions and out-of-app monetization
- Since 2011, they’ve accelerated growth for their partners by expanding their global reach and deepening customer engagement
- Trusted by over 300 publishers, including Activision, Electronic Arts, Moonton, and Riot Games
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's focus on gaming and digital content makes it an attractive employer for marketing professionals interested in the gaming industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: Reports to the Director, B2C Marketing, and collaborates with Sales, Digital Marketing, Creative, and Product teams
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to lead marketing campaigns for new game titles and expand into new markets
- Opportunities to develop skills in cross-functional team leadership and mentoring
- Career progression into senior marketing roles or management positions
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, providing a strong foundation for career growth within the gaming industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant gaming community and a growing tech industry
- The office is located in a bustling business district, offering easy access to public transportation and amenities
- Indonesia is the world's fourth most populous country and the largest economy in Southeast Asia
Work Schedule: Standard office hours with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The office environment fosters collaboration and innovation, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Director, B2C Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Understanding of the Indonesian gaming landscape
- Project management and organizational skills
- Communication and stakeholder management
- Cultural fit and alignment with Coda's values
Application Tips:
- Highlight relevant gaming marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the Indonesian gaming market and Coda's business
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing, Gaming, Indonesia, Campaign Management, Influencer Marketing, Community Management, Player Engagement, Market Research, Strategic Planning
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, cultural fit, and understanding of the Indonesian gaming ecosystem.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Gaming-specific platforms (e.g., Discord, Twitch, TikTok)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Highly collaborative and team-focused
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated with the latest trends and developments in the Indonesian gaming industry?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you approach building and maintaining relationships with key opinion leaders and influencers in the gaming community?
ASSUMPTION: Coda values candidates who are passionate about gaming, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Navigating the unique cultural nuances and preferences of the Indonesian gaming community
- Keeping up with the fast-paced and ever-evolving gaming industry
- Balancing the demands of multiple stakeholders, including publishers, team members, and Coda's leadership
ASSUMPTION: These challenges require a proactive, adaptable, and strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the gaming industry and its unique dynamics
- Compared to other gaming marketing roles, this position offers a unique blend of strategic and hands-on responsibilities
- Career progression in this role could lead to senior marketing positions within the gaming industry or related fields
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, providing a strong foundation for career growth within the gaming industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a newly launched mobile game in Indonesia
- Managing influencer partnerships and content creation for an esports event in Southeast Asia
- Conducting market research and analysis to inform regional marketing strategies for a popular gaming franchise
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a mix of marketing expertise, industry knowledge, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coda support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the Indonesian gaming market, and how can this role help address them?
- How does Coda measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Coda?
ASSUMPTION: These questions demonstrate the candidate's interest in the role's responsibilities, Coda's culture, and the gaming industry's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your gaming marketing experience and achievements
- Write a cover letter explaining your understanding of the Indonesian gaming market and Coda's business
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the Coda HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
