🔹 Job Title: Marketing Manager
🔹 Company: Willow
🔹 Location: Sydney, Brisbane, Melbourne, Adelaide, Remote within Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote within Australia)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic yet hands-on approach to social media, content creation, and project management. The ideal candidate will have a proven track record in B2B marketing and a love for storytelling.
✅ Developing and executing marketing and PR strategies to support business goals and grow brand visibility.
✅ Writing, editing, and reviewing content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
✅ Managing our social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
✅ Overseeing the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors.
✅ Partnering with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
✅ Collaborating with internal stakeholders and managing external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
✅ Supporting and helping coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
✅ Leading customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.
✅ Tracking marketing performance metrics and presenting insights to inform strategy.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management. The ideal candidate will be comfortable working independently and collaborating with various teams to achieve marketing objectives.
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills for this role are a mix of creative, technical, and project management abilities. The ideal candidate will have a strong background in B2B marketing and a passion for storytelling.
Salary Range: AUD 120,000 - 160,000 per annum (Based on experience and industry standards for a Marketing Manager role in Australia)
Benefits:
Working Hours: Full-time, with flexible working arrangements and remote/hybrid options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Australia. Actual compensation may vary depending on the candidate's experience and qualifications.
Industry: Software Development, specifically focusing on AI-driven digital twin platforms for smart buildings.
Company Size: 201-500 employees, offering a dynamic and fast-paced work environment with opportunities for growth and collaboration.
Founded: 2017, with a mission to revolutionize the built world by empowering organizations to reduce operational costs, improve sustainability outcomes, and optimize asset performance at scale.
Company Description:
Company Specialties:
Company Website: willowinc.com
ASSUMPTION: Willow is a fast-growing, innovative company focused on transforming the built world through AI-driven digital twin technology. The company's success relies on its ability to attract and retain top talent in the marketing and communications field.
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal teams, including sales, product, and leadership.
Work Arrangement: Hybrid, with remote work options available for candidates based within Australia.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to join a dynamic and growing company, working on cutting-edge technology and contributing to its marketing success.
Office Type: Modern, collaborative workspaces in Sydney, Brisbane, Melbourne, and Adelaide, with remote work options available.
Office Location(s): 1 Farrer Place, Level 21, Sydney, NSW 2000; Rockefeller Plaza, 1230 6th Ave, Floor 19, New York, NY 10020, US; United St, Unit 10CD, Mandaluyong, National Capital Region 1550, PH; Level 22, 120 Spencer Street, Melbourne, Victoria 3000, AU; 2121 N Pearl Street, Suite 300, Dallas, Texas 75201, US; Kings Square 1, Level 19, 556 Wellington St, Perth, Western Australia, AU; 310 Edward St, Brisbane City, Queensland 4000, AU; Seattle, WA, US
Geographic Context:
Work Schedule: Full-time, with flexible working arrangements and remote/hybrid options available.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid or remote environment and thriving in a dynamic, fast-paced work setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, PR, Content Creation, Social Media Management, Copywriting, Project Management, B2B Marketing, Customer Engagement, Event Coordination, Website Management, Collaboration, Creative Communication, Performance Metrics, Stakeholder Management, Digital Marketing, Storytelling
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing and PR skills, as well as their ability to thrive in a dynamic and fast-paced work environment.
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. The ideal candidate will have experience with website CMS tools, marketing design platforms, and social media management tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit within Willow, sharing the company's values and work style. They will be performance-driven, collaborative, adaptable, and passionate about storytelling and creative communication.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to balance strategic planning with hands-on content creation and project management.
ASSUMPTION: This role is unique in its focus on AI-driven digital twin technology for smart buildings, requiring a strong understanding of the built world and the unique challenges and opportunities it presents.
ASSUMPTION: These sample projects illustrate the range of marketing and PR responsibilities in this role, from strategic planning and content creation to event coordination and project management.
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, strategic fit, work environment, growth opportunities, and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.