📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Sur
🔹 Location: Mexico City, Mexico
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Mexico-based candidates preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive growth strategies to drive user acquisition and retention for a B2B SaaS web application
- Managing and optimizing digital marketing campaigns across various channels to maximize ROI
- Collaborating with cross-functional teams to align growth efforts with product development and overall business objectives
- Analyzing data and generating reports to identify areas for optimization and measure the success of growth initiatives
ASSUMPTION: This role requires a blend of strategic thinking, hands-on execution, and a strong understanding of B2B SaaS growth. Candidates should have experience working at a B2B SaaS company and driving trial users to paid accounts.
📋 Key Responsibilities
✅ Develop and implement end-to-end growth strategies to drive user acquisition and retention, with a focus on increasing paid user conversions
✅ Drive trial sign-ups and activate users to utilize credits
✅ Manage and optimize digital marketing campaigns across various channels, including but not limited to, LinkedIn Ads, and other paid advertising platforms
✅ Utilize SEO best practices to increase organic traffic and visibility
✅ Create and manage engaging content across multiple marketing channels
✅ Actively participate in relevant online communities, such as Slack channels and forums, to build awareness and drive user acquisition
✅ Analyze data, track performance, and generate reports to identify areas for optimization and measure the success of growth initiatives
✅ Experiment with new and innovative growth marketing tactics to maximize ROI
✅ Collaborate with cross-functional teams to align growth efforts with product development and overall business objectives
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven decision making. Candidates should be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience working at a B2B SaaS company, with a proven track record of driving trial users to paid accounts
Required Skills:
- Strong understanding of digital marketing channels, including content marketing, email marketing, SEO, SEM, and LinkedIn
- Proficiency in data analysis and reporting tools (e.g., Google Analytics)
- Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Fluent English
- Excellent communication, collaboration, and interpersonal skills
- A data-driven mindset with a focus on achieving measurable results
- A proactive and entrepreneurial approach with a passion for growth and continuous learning
Preferred Skills:
- Experience growing a user base from near zero to significant numbers
ASSUMPTION: Candidates with experience in B2B SaaS growth and a proven track record of driving trial users to paid accounts are strongly preferred.
💰 Compensation & Benefits
Salary Range: $3,000 - $5,500 USD per month
Benefits:
- Remote work flexibility
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Mexico. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: B2B SaaS
Company Size: Small (7 employees)
Founded: 2022
Company Description:
- Sur Company is a B2B SaaS startup based out of Colombia, focusing on web application growth and user acquisition
- The company values innovation, collaboration, and continuous learning
- Sur Company offers opportunities for professional growth and development in a dynamic and fast-paced environment
Company Specialties:
- Web application growth
- User acquisition
- Digital marketing
Company Website: http://surcompany.co
ASSUMPTION: As a small startup, Sur Company offers a dynamic and fast-paced work environment with opportunities for growth and development. Candidates should be comfortable working in a lean and agile team.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the CEO and works closely with the product and engineering teams
Work Arrangement: Remote (Mexico-based candidates preferred)
Growth Opportunities:
- As a small and growing company, there are ample opportunities for professional growth and development
- Candidates can expect to take on increasing responsibilities and leadership roles as the company expands
ASSUMPTION: The role offers significant growth potential as the company continues to expand its user base and product offerings.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's Colombia office)
Office Location(s): Mexico City, Mexico (with the option to work from the company's Colombia office)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Mexico City has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: Candidates should be comfortable working remotely and have a stable internet connection. The company may require candidates to work from the Colombia office periodically for team-building and collaboration purposes.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical interview to evaluate digital marketing skills and experience
- Final interview with the CEO to discuss the role, company culture, and growth opportunities
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and reporting proficiency
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS growth and trial user conversion
- Include specific examples of successful growth marketing campaigns and their results
- Demonstrate your proficiency in data analysis and reporting tools by including relevant projects or case studies
ATS Keywords: B2B SaaS, Growth Marketing, User Acquisition, Digital Marketing, SEO, SEM, Paid Advertising, Data Analysis, Trial Conversion, Performance Optimization, Community Engagement
ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants. Candidates should be prepared to provide specific examples of their experience and achievements in growth marketing.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The company may use additional tools and technologies based on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
Work Style:
- Dynamic and fast-paced
- Results-driven and data-focused
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have experience driving trial users to paid accounts in a B2B SaaS environment?
- Are you comfortable working remotely and independently?
- Do you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Candidates should be comfortable working in a lean and agile team, with a strong focus on results and continuous learning.
⚠️ Potential Challenges
- The role may require candidates to work irregular hours to accommodate different time zones and team members
- As a small startup, the company may have limited resources and budget for marketing initiatives
- The role may require candidates to wear multiple hats and take on additional responsibilities as needed
- The company is based in Colombia, which may require candidates to work with teams and stakeholders in different time zones
ASSUMPTION: Candidates should be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changing priorities and responsibilities.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or User Acquisition Manager in a B2B SaaS company
- However, this role may have more responsibility for data analysis and reporting, as well as a stronger focus on trial user conversion
- Candidates should expect a more dynamic and fast-paced work environment, with opportunities for growth and development
ASSUMPTION: Candidates should research similar roles in the B2B SaaS industry to better understand the responsibilities and requirements of the position.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy to drive user acquisition and retention for a B2B SaaS web application
- Managing and optimizing digital marketing campaigns across various channels to maximize ROI
- Analyzing data and generating reports to identify areas for optimization and measure the success of growth initiatives
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and achievements in growth marketing, with a focus on driving trial users to paid accounts.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next 12 months, and how does this role address them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to data-driven decision making, and how does this role fit into that process?
- How does the company measure the success of its growth marketing initiatives, and how does this role contribute to that process?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS growth and trial user conversion
- Include specific examples of successful growth marketing campaigns and their results
- Demonstrate your proficiency in data analysis and reporting tools by including relevant projects or case studies
- Follow up with the company one week after submitting your application to confirm receipt and express your continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
