Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: MBK Real Estate Companies

🔹 Location: Irvine, California

🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies and campaigns
• Managing branding efforts and ensuring brand consistency
• Overseeing online presence and website management
• Collaborating with cross-functional teams and external vendors
• Analyzing marketing performance and reporting on key metrics

ASSUMPTION: This role requires a strong understanding of marketing principles and strategies, as well as experience in implementing marketing strategies and managing campaigns and budgets.

📋 Key Responsibilities

✅ Work with the Corporate Director of Marketing to develop and execute comprehensive marketing strategies and plans to achieve business objectives.

✅ Manage the planning and execution of marketing campaigns across various channels (digital, social, email, events, print, etc.).

✅ Manage relationship and serve as subject matter expert with digital agency for website development and updates.

✅ Oversee website content and pricing updates.

✅ Assist in managing the marketing budget, ensuring optimal allocation of resources.

✅ Track and analyze marketing performance metrics (ROI, KPIs, etc.) to optimize campaigns and improve results.

✅ Work with Corporate Director of Marketing and Regional Directors of Sales to plan, prepare, and send email and direct mail campaigns, including pulling target audience lists from the CRM.

✅ Maintain brand positioning and consistency across all marketing materials and platforms

✅ Collaborate with the Corporate Director of Marketing and Corporate Director of Communications on content development.

✅ Run and maintain various weekly, monthly, quarterly, and annual marketing reports.

✅ Liaise with external vendors to execute promotional events and campaigns.

ASSUMPTION: This role requires strong communication, project management, and multitasking skills, as well as the ability to work well with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field.

Experience: Preferred 3 - 5 years of experience in a marketing role.

Required Skills:

• Strong understanding of marketing principles and strategies
• Excellent communication skills, writing and verbal
• Experience in implementing marketing strategy and managing campaigns and budgets
• Analytical mindset with eye for creativity
• Previous experience with data reporting and analysis tools such as Google Analytics and other CRM
• Knowledge of various marketing channels and platforms: digital advertising, website management (CMS), social media, print production and direct mail
• Strong project management, multitasking, and decision-making skills

Preferred Skills:

• Experience with Welcome Home, HubSpot, and WordPress
• Operating knowledge of Adobe Creative Suite
• Working knowledge of print production process

ASSUMPTION: Candidates should have a strong background in marketing and be comfortable working with various marketing channels and platforms.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 annually

Benefits:

• Competitive salaries with opportunities for growth
• 401(k) retirement plan with up to 4% employer matching
• Comprehensive industry-leading medical, dental, and vision insurance
• Company-provided life, disability, and AD&D insurance
• Flexible spending accounts
• Generous paid time off, including vacation and sick time, holidays, and bereavement leave
• Leadership development, training, and personal coaching programs
• Education loan assistance and scholarships
• Childcare and eldercare assistance
• Employee discounts
• Health and wellness resources, including virtual yoga, mindfulness, and financial readiness for employees and their family members

Working Hours: Full-time, 40 hours per week, with flexible remote work options

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 3-5 years of experience in the real estate industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 1990

Company Description:

• MBK Real Estate Companies (MBK) is a leading developer and investor in senior living communities, multi-family residential, and industrial real estate.
• Founded in 1990, MBK brings three decades of experience developing, acquiring, and operating award-winning projects and providing outstanding standards of service.
• MBK is a wholly-owned subsidiary of Mitsui & Co., a global Fortune 500 company.

Company Specialties:

• Real Estate Development
• Senior Living
• Multi-Family Apartments
• Independent Living
• Assisted Living
• Memory Care (Alzheimer/Dementia)

Company Website: mbk.com

ASSUMPTION: MBK Real Estate Companies is a well-established real estate development and investment firm with a strong focus on senior living communities, multi-family residential, and industrial real estate. Their extensive experience and industry knowledge make them a reputable employer in the real estate sector.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Corporate Director of Marketing

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

• Potential advancement to a senior marketing role or management position within the marketing department
• Opportunities to work on diverse projects and gain experience in various marketing channels and platforms
• Possibility to expand responsibilities based on performance and company growth

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): Irvine, California

Geographic Context:

• Irvine is a master-planned city in Orange County, California, with a population of approximately 300,000 residents.
• The city is known for its high-quality schools, abundant parks, and diverse recreational opportunities.
• Irvine is centrally located in Southern California, with easy access to beaches, mountains, and major attractions.

Work Schedule: Full-time, 40 hours per week, with flexible remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, providing employees with the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the senior leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and consistency
• Website management and content updates
• Budget management and resource allocation
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
• Research MBK Real Estate Companies and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing strategy, campaign management, brand management, website management, data analysis, marketing performance, team collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, Teams)
• HubSpot and WordPress (preferred)
• Google Analytics
• Adobe Creative Suite (preferred)
• Print production process knowledge

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Accountability
• Innovation

Work Style:

• Team-oriented and collaborative
• Results-driven and focused on achieving business objectives
• Adaptable and responsive to change
• Strong communication and interpersonal skills
• Proactive and solutions-oriented

Self-Assessment Questions:

• How do you align with MBK's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid environment, and how do you ensure effective communication and collaboration with on-site and remote team members?
• Describe your personal work style, and how do you adapt to different work environments and team dynamics?

ASSUMPTION: MBK Real Estate Companies values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management
• Working with external vendors and consultants may present communication and coordination challenges
• Analyzing and reporting on marketing performance metrics may require strong data analysis skills and attention to detail
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with on-site team members

ASSUMPTION: These challenges can be overcome with strong communication, organization, and time management skills, as well as a proactive and solutions-oriented approach.

📈 Similar Roles Comparison

• Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries):
• Real estate marketing may require a stronger focus on local market trends and regulations
• Other industries may offer more diverse marketing channels and platforms
• Marketing Manager (MBK Real Estate Companies) vs. Marketing Manager (Other Real Estate Companies):
• MBK's focus on senior living communities may require specialized marketing knowledge and strategies
• Other real estate companies may offer more diverse property types and marketing opportunities
• Marketing Manager (Mid-level) vs. Marketing Manager (Entry-level or Senior-level):
• Mid-level marketing managers may have more responsibility for strategic planning and budget management
• Entry-level marketing managers may focus more on tactical execution and learning the ropes
• Senior-level marketing managers may have more oversight and leadership responsibilities

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and leadership opportunities, making it an attractive fit for mid-career marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new senior living community launch
• Managing a website redesign and content update project to improve online presence and user experience
• Collaborating with regional sales teams to create targeted email and direct mail campaigns for specific communities

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the biggest marketing challenges facing the company, and how does this role contribute to addressing them?
• How does MBK support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does MBK foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you're a strong fit for the position
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.