📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: BeMo Academic Consulting
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leadership of the paid marketing function, overseeing ad optimization, landing page optimization, email optimization, ad setup, creative setup, and email setup.
- Direct optimization of ads, landing pages, and emails to increase qualified leads and revenue.
- Management, coaching, and accountability of the email specialist, data analyst, ad creation specialist, and other team members.
- Collaboration with the CEO and director of marketing to create compelling offers and refine marketing strategies.
- Alignment with BeMo's core values: results/week, acting in BeMo's best interest, and obsessing over students.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and hands-on execution. It is well-suited for an experienced marketing professional looking to make a significant impact in a fast-paced, results-driven environment.
📋 Key Responsibilities
✅ Optimize paid ads across Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display.
✅ Optimize landing pages and emails through extensive A/B testing.
✅ Rapidly launch and optimize ads by A/B testing creatives and copy with the help of internal and/or external specialists.
✅ Manage, coach, and hold accountable all paid marketing team members.
✅ Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness.
✅ Strategically guide and assist the team to consistently achieve quarterly lead generation targets.
✅ Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution.
✅ Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance.
✅ Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations.
✅ Foster a high-performance, accountable, and results-driven culture within the marketing team.
✅ Ensure flawless creation of ad and email directions, posting, and optimization.
✅ Ensure flawless creation of split test direction and execution.
ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous improvement, and exceptional communication skills to manage and motivate the marketing team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 5+ years of proven social media and search ad optimization experience.
Experience: Minimum of 5+ years of proven landing page optimization experience.
Experience: Minimum of 5+ years of proven team management and coaching experience with a team of 5 or more.
Required Skills:
- Deep understanding of key marketing metrics, data analysis, and proven ability to translate insights into measurable actions.
- Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals.
- Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment.
- Excellent communication, leadership, and coaching skills, with a clear track record of fostering high-performing teams.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with the higher education industry and its unique marketing challenges.
ASSUMPTION: While not explicitly stated, a strong understanding of the higher education industry and its unique marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience, the estimated salary range is $100,000 - $140,000 USD per year, plus bonus.
Benefits:
- Competitive pay - Base + Bonus.
- Comprehensive health, dental, and disability insurance benefits for full-time team members.
- Generous self-directed vacation policy for full-time team members.
- $1,000 yearly professional development fund for full-time team members.
- Bi-annual team dinners and fun events.
- Opportunity for growth, independent project development, and career advancement.
- Make a huge difference in the lives of aspiring future professionals and contribute to BeMo's outstanding success rate.
Working Hours: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed to achieve results.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the given experience level and location. The benefits listed are those explicitly mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. BeMo Academic Consulting specializes in university admissions consulting, financial application support, tutoring, test prep, and marketing for universities and colleges.
Company Size: 51-200 employees. As a mid-sized company, BeMo offers a more intimate work environment with opportunities for growth and impact.
Founded: 2013. BeMo has been helping students navigate the admissions process for highly competitive academic programs for over a decade.
Company Description:
- BeMo is committed to making admissions fair by providing accessible employment practices and fostering inclusivity within its community.
- The company offers a range of services, including university admissions consulting, financial application support, tutoring, test prep, and marketing for universities and colleges.
- BeMo is driven by the mission to empower individuals to choose their desired professions based on intrinsic motivation and to make a difference in the world of admissions.
Company Specialties:
- University Admissions Consulting
- Financial Application Support
- Tutoring
- Test Prep
- Marketing for Universities & Colleges
- Post-Graduate Admissions Consulting
- Research Supervision & Advising
- Extracurricular Advising
- Medical School Admissions Consulting
- MBA Admissions Consulting
- Dental School Admissions Consulting
- Graduate School Admissions Consulting
- Law School Admissions Consulting
- Admissions Screening for Universities & Colleges
Company Website: https://bemoacademicconsulting.com
ASSUMPTION: BeMo Academic Consulting is a mission-driven company focused on empowering individuals to pursue their desired professions and making the admissions process fairer and more accessible.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing performance and managing a team.
Reporting Structure: The Marketing Manager reports directly to the CEO and works closely with the director of marketing.
Work Arrangement: Remote solely, with flexibility to work evenings or weekends as needed to achieve results.
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole.
- Opportunity to make a significant impact on the company's success and growth.
- Chance to develop and lead independent projects.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or the company as a whole.
🌍 Location & Work Environment
Office Type: Remote, with no physical office required.
Office Location(s): Not applicable, as the role is remote solely.
Geographic Context:
- The role is open to candidates based in the United States.
- BeMo Academic Consulting is headquartered in Toronto, Ontario, Canada.
- The company operates primarily in the North American market, with a focus on the United States.
Work Schedule: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed to achieve results.
ASSUMPTION: The remote work arrangement offers flexibility and convenience for the right candidate, with the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Application review
- Skills assessment test
- Virtual or phone interview
- Face-to-face interview with select members of the team via video conference
- Reference calls
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team management skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Alignment with BeMo's core values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach.
- Prepare for behavioral interview questions that focus on your experience managing teams, optimizing marketing campaigns, and driving results.
- Research BeMo's mission, values, and unique approach to admissions consulting to demonstrate your alignment with the company's goals.
ATS Keywords: Marketing Manager, Paid Marketing, Ad Optimization, Landing Page Optimization, Email Optimization, Team Management, Data Analysis, Marketing Metrics, A/B Testing, Strategic Oversight, Results Orientation, Higher Education Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with BeMo's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, TikTok Ads, Google Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and technologies, with a focus on those relevant to paid marketing, email marketing, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Results/week, not hours/week
- Act in BeMo’s best interest
- Obsess over students
Work Style:
- Highly results-driven and focused on outcomes
- Collaborative and supportive team environment
- Flexible and adaptable to changing priorities and deadlines
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-driven environment?
- Are you comfortable working remotely and managing a team virtually?
- Do you share BeMo's passion for making admissions fair and empowering students to pursue their desired professions?
ASSUMPTION: BeMo Academic Consulting values candidates who are highly results-driven, collaborative, and passionate about their mission to make admissions fair and empower students.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking, leadership, and hands-on execution, which can be demanding at times.
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.
- The role may require working evenings or weekends to achieve results, which can impact work-life balance.
- The higher education industry can be competitive and challenging, with unique marketing considerations and constraints.
ASSUMPTION: While the role offers significant growth potential and a flexible work arrangement, it also presents unique challenges that candidates should carefully consider.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and continuous optimization of paid marketing campaigns.
- In the higher education industry, marketing roles often involve unique considerations, such as targeting specific student populations, navigating admissions regulations, and balancing enrollment management with student success.
- Career paths in higher education marketing may differ from those in other industries, with opportunities for specialization in admissions marketing, student recruitment, or alumni engagement.
ASSUMPTION: This role offers a unique blend of strategic marketing, data-driven optimization, and higher education industry expertise, setting it apart from similar marketing roles in other industries.
📝 Sample Projects
- Developing and executing a comprehensive paid marketing strategy to increase qualified lead generation by 20% within the first quarter.
- Optimizing landing pages and emails through A/B testing to improve conversion rates by 15% within the first six months.
- Managing and coaching the marketing team to consistently meet or exceed quarterly lead generation targets, with a focus on driving results through strategic oversight and rigorous accountability.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and team-focused nature of the Marketing Manager role at BeMo Academic Consulting.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as admissions, student services, or enrollment management, to achieve our shared goals?
- What are the key performance indicators (KPIs) used to measure the success of our paid marketing campaigns, and how are they tracked and reported?
- How does BeMo Academic Consulting support the professional development and growth of its marketing team members?
- What are the primary challenges facing the higher education industry in terms of marketing and student recruitment, and how does BeMo Academic Consulting differentiate itself in this competitive landscape?
- How does the company balance the need for data-driven decision-making with the importance of maintaining a student-centered approach to marketing and admissions?
ASSUMPTION: Asking these questions will help you better understand the role, the company's culture, and the unique challenges and opportunities facing the Marketing Manager in the higher education industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach.
- Prepare for behavioral interview questions that focus on your experience managing teams, optimizing marketing campaigns, and driving results.
- Research BeMo's mission, values, and unique approach to admissions consulting to demonstrate your alignment with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
