Marketing Manager

🔹 Job Title: Marketing Manager

🔹 Company: Kempinski Hotels

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Hospitality - Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry to Mid-Level (1-2 years)

🔹 Remote Status: On-site

Key aspects of this role include:

• Developing and implementing marketing strategies to promote Kempinski Hotel & Residences Palm Jumeirah
• Managing marketing budgets and ensuring campaign ROI
• Collaborating with internal departments and external agencies
• Creating and maintaining marketing collateral, promotions, and advertising campaigns

ASSUMPTION: This role requires a proactive and creative individual with strong organizational skills and the ability to work effectively with various teams.

✅ Create and implement the hotel's media and marketing plan

✅ Coordinate with agencies and maintain budget control

✅ Determine overall marketing campaign ROI and take corrective measures

✅ Plan, coordinate, and implement direct marketing, both on- and offline

✅ Maintain guest database for mailings and ensure compliance with Corporate Identity guidelines

✅ Collaborate with F&B department to promote F&B outlets and create promotional theme events

✅ Conduct competition checks, benchmarking, and follow up on market trends

✅ Keep up to date with Marketing trends and tools and make recommendations to the Director of Sales & Marketing

ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to ensure all tasks are completed efficiently and effectively.

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 1 to 2 years' experience in a similar position, preferably in an international, luxury five-star hotel

Required Skills:

• Excellent communication skills in English
• Strong analytical and budget management skills
• Proven experience in marketing campaign development and implementation
• Ability to work effectively with various teams and stakeholders

Preferred Skills:

• Fluency in Arabic
• Experience with CRM systems
• Knowledge of the luxury hospitality industry

ASSUMPTION: Candidates with experience in luxury hospitality and proficiency in Arabic will have an advantage in this role.

Salary Range: AED 25,000 - 35,000 per month (Estimated, based on industry standards for entry to mid-level marketing roles in Dubai)

Benefits:

• Attractive accommodation and meal allowances
• Medical insurance
• Flight allowance
• Performance-based bonuses

Working Hours: Full-time, 40 hours per week, with flexibility to work evenings and weekends as required

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

🔍 Company Context

Industry: Hospitality - Luxury Hotels

Company Size: 10,001+ employees (Global), with a large presence in the Middle East

Founded: 1897, in Germany

Company Description:

• Kempinski Hotels is a luxury hotel group with a rich European heritage
• Offers a portfolio of grand, modern, and unique hotels in cities and resorts worldwide
• Synonymous with distinctive luxury, impeccable service, and exceptional dining experiences

Company Specialties:

• Luxury Hospitality and Hotel Management
• Fine Dining and Culinary Excellence
• Spa and Wellness Services

Company Website: www.kempinski.com

ASSUMPTION: Kempinski Hotels is known for its high standards of service and attention to detail, which are reflected in the company's culture and values.

📊 Role Analysis

Career Level: Entry to Mid-Level (1-2 years of experience)

Reporting Structure: Reports directly to the General Manager

Work Arrangement: On-site, with flexibility to work remotely for specific tasks

Growth Opportunities:

• Progression to Senior Marketing Manager or similar roles within the company
• Expansion of responsibilities and leadership opportunities
• Cross-functional learning and development opportunities

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work in a dynamic and multicultural environment.

🌍 Location & Work Environment

Office Type: Luxury hotel property with modern amenities

Office Location(s): Kempinski Hotel & Residences Palm Jumeirah, Dubai

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving hospitality industry
• The Palm Jumeirah is a popular tourist destination with a mix of residential and commercial properties
• Dubai offers a tax-free income, high standard of living, and numerous leisure activities

Work Schedule: Full-time, with flexibility to work evenings and weekends as required

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on delivering exceptional guest experiences and driving revenue growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Face-to-face interview with the General Manager and/or other department heads
• Final decision and offer

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Kempinski's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Demonstrate your understanding of the luxury hospitality industry and Kempinski's brand
• Prepare examples of successful marketing campaigns you've managed and their outcomes

ATS Keywords: Marketing Strategy, Campaign Management, Budget Management, Media Coordination, Market Analysis, Content Creation, Direct Marketing, Collaboration, Event Promotion, Trend Analysis, Sales Support, Communication, Creativity, Compliance, Training

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's specific needs.

🛠️ Tools & Technologies

• CRM systems (e.g., Oracle Opera, Amadeus)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Passion for Hospitality
• Respect and Integrity
• Dedication to Quality
• Openness and Innovation
• Empowerment and Teamwork

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on delivering exceptional guest experiences

Self-Assessment Questions:

• How do you embody Kempinski's values in your daily work?
• Describe a time when you had to manage a tight marketing budget. How did you ensure campaign success?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders to deliver exceptional results.

⚠️ Potential Challenges

• Managing a tight marketing budget and ensuring campaign ROI
• Working in a fast-paced and dynamic environment with competing priorities
• Adapting to a multicultural work environment and understanding local market trends
• Balancing the demands of multiple stakeholders, including the General Manager, department heads, and external agencies

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager in other luxury hotels, but may have more responsibility for brand compliance and collaboration with external agencies
• In the Middle East, this role may require a stronger focus on understanding local market trends and cultural nuances
• Career progression may involve moving to a similar role in another Kempinski property or taking on additional responsibilities within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, and candidates should consider their preferences and career goals when applying.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new F&B outlet within the hotel
• Conducting a market analysis to identify trends and opportunities in the Dubai luxury hospitality market
• Coordinating a hotel-wide event to celebrate a special occasion or anniversary, involving multiple departments and external suppliers

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs of the hotel and the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the hotel and the Kempinski brand?
• What opportunities are there for professional development and growth within the company?
• How does the hotel support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and may vary depending on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Kempinski Hotel & Residences Palm Jumeirah - Marketing Manager
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've managed and their outcomes
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.