Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Lithia & Driveway

🔹 Location: REMOTE - USA

🔹 Job Type: Full-Time

🔹 Category: Retail Motor Vehicles

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (USA)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies for up to 25 Lithia auto dealerships
• Driving quality traffic and enhancing customer loyalty
• Collaborating with Store Leaders and external partners
• Implementing effective marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a solid understanding of the automotive industry and marketing principles.

📋 Key Responsibilities

✅ Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.

✅ Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.

✅ OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.

✅ Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention.

✅ Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.

✅ Collaboration and Strategy Execution: Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.

✅ Technology and Analytics Integration: Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.

✅ Market Adaptability: Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.

✅ Alignment and Advocacy: Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.

✅ Travel Requirements: Depending on home location and regional geography, overnight travel may be required.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.

Experience: Proven experience in marketing, preferably within the automotive industry.

Required Skills:

• Strategic planning and execution
• Data analysis and interpretation
• CRM systems proficiency
• Microsoft Office Suite
• Strong communication and collaboration skills

Preferred Skills:

• Experience with Google Analytics
• Knowledge of the automotive industry and OEM partnerships
• Fluency in Spanish (for certain regions)

ASSUMPTION: While not explicitly stated, proficiency in marketing technologies and tools is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 annually

Benefits:

• Medical, Dental, and Vision Plans
• Paid Holidays and PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

Working Hours: Full-time, with flexible hours as needed to support regional and store operations.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with similar experience and location requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Lithia & Driveway operates in the retail motor vehicles industry, with a focus on new and used car sales, automotive service, and financing. The company is a publicly-traded entity (NYSE: LAD) and one of the nation’s fastest-growing automotive retailers, with over 300 stores supporting more than 50 automotive brands and providing job opportunities for over 20,000 people.

Company Size: Lithia & Driveway is a large organization with over 10,000 employees, offering a wide range of career opportunities and resources for professional growth.

Founded: The company was founded in 1946 and has since grown to become a leading player in the automotive retail industry.

Company Description:

• Lithia & Driveway is committed to “Growth Powered by People,” fostering a high-performance culture that focuses on making the customer experience better.
• The company aims to meet customers wherever, whenever, and however they desire, offering a variety of opportunities across its hundreds of stores in the US, UK, and Canada.
• Lithia & Driveway is an equal opportunity employer that values inclusion and diversity.

Company Specialties:

• New & Used Car Sales
• Automotive Service
• Financing
• Toyota
• Ford
• BMW
• Chevrolet
• MINI
• Acura
• Volkswagen
• Subaru
• Mercedes
• Kia
• Hyundai
• Nissan
• Honda
• Porsche
• Audi
• Lexus
• Smart
• GMC
• Cadillac
• and Buick

Company Website: http://www.lithiamotors.com

ASSUMPTION: Lithia & Driveway’s extensive network of stores and brands provides ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, tactical execution, and team leadership.

Reporting Structure: The Marketing Manager reports directly to the Regional Operational and Store Leaders, as well as key partners at the Lithia Home Office and external partners.

Work Arrangement: This role is remote, with the expectation of supporting Michigan, Minnesota, and Wisconsin stores. Depending on home location and regional geography, overnight travel may be required.

Growth Opportunities:

• Progression to a regional or corporate marketing role
• Expansion of responsibilities based on performance and company growth
• Access to Lithia Learning Center for professional development

ASSUMPTION: Given the company’s size and growth trajectory, there are ample opportunities for career advancement within Lithia & Driveway.

🌍 Location & Work Environment

Office Type: Remote, with the expectation of supporting multiple store locations across Michigan, Minnesota, and Wisconsin.

Office Location(s): REMOTE - USA

Geographic Context:

• Michigan, Minnesota, and Wisconsin have varying automotive market dynamics, requiring tailored marketing strategies for each region.
• These states offer a mix of urban, suburban, and rural communities, each with its unique customer base and preferences.
• The remote work arrangement allows for flexibility in managing work-life balance while supporting multiple store locations.

Work Schedule: Full-time, with flexible hours as needed to support regional and store operations. Overnight travel may be required depending on home location and regional geography.

ASSUMPTION: The remote work arrangement and support for multiple store locations require strong communication, time management, and organizational skills to balance priorities and deadlines effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or regional leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on data-driven results and strategic initiatives.
• Tailor your cover letter to demonstrate your understanding of the automotive industry and Lithia & Driveway’s unique value proposition.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Marketing Strategies, Customer Loyalty, Data Analysis, Content Management, Collaboration, Technology Integration, Market Adaptability, Communication, Problem Solving, Organizational Skills, Accountability, Decision Making, Goal Setting, Team Building, Adaptability, Continuous Improvement

ASSUMPTION: The interview process will likely focus on assessing the candidate’s strategic thinking, data analysis skills, and cultural fit within the company’s high-performance culture.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the regional stores and the company’s overall marketing strategy.

👔 Cultural Fit Considerations

Company Values:

• Take Personal Ownership
• Improve Constantly
• Earn Customers for Life
• Have Fun in the Process

Work Style:

• Highly collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to changing market conditions
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How have you demonstrated personal ownership in previous marketing roles?
• Can you provide an example of a time when you improved a marketing strategy based on data analysis?
• How do you balance the need for data-driven decision-making with the importance of customer-centric marketing?

ASSUMPTION: Lithia & Driveway values candidates who align with their core values and can thrive in a high-performance, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple store locations and regional market dynamics
• Balancing strategic planning with tactical execution and day-to-day management
• Adapting to changing market conditions and customer preferences
• Ensuring consistent brand messaging and customer experience across multiple store locations

ASSUMPTION: The Marketing Manager must be able to navigate these challenges effectively to drive successful marketing outcomes and support the growth of the regional stores.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on retail automotive marketing and the need to balance strategic planning with regional store support.
• Industry-specific context: The automotive industry is highly competitive and dynamic, with a strong emphasis on customer loyalty and retention.
• Career path comparison: This role offers opportunities for career advancement within Lithia & Driveway, with potential progression to regional or corporate marketing roles.

ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth within the company when evaluating this role.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive customer loyalty and retention
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with store leadership to create and implement tailored marketing strategies that support local market dynamics

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Manager role at Lithia & Driveway.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its marketing managers?
• Can you describe the typical marketing budget and resources allocated to each store?
• How does the company measure the success of its marketing initiatives, and how often are these metrics reviewed?
• What opportunities exist for collaboration with other regional marketing managers or corporate marketing teams?
• How does the company ensure consistent brand messaging and customer experience across its various store locations?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company’s marketing strategy, and the opportunities for professional growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements, with a focus on data-driven results and strategic initiatives.
• Write a cover letter that demonstrates your understanding of the automotive industry and Lithia & Driveway’s unique value proposition.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.