📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: THE KRAFT GROUP
🔹 Location: Foxborough, Massachusetts, United States
🔹 Job Type: Full Time
🔹 Category: Marketing/Media/PR
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance branding and guest connection
- Managing a team and providing clear direction and coaching
- Overseeing all marketing efforts related to customer acquisition, community engagement, and event execution
- Collaborating with internal and external stakeholders to deliver traffic and sales to the center
- Analyzing data to understand content consumption and create opportunities based on actionable insights
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and analytics.
📋 Key Responsibilities
✅ Developing and executing marketing strategies to enhance branding and guest connection through digital and social media design, publishing, public relations efforts, and event management
✅ Managing the marketing team, including hiring, training, performance evaluations, and work assignments
✅ Overseeing all marketing efforts related to customer acquisition, community engagement, promotional activity, grassroots marketing, communications, event execution, content strategy, and database management
✅ Analyzing data to understand content consumption, identify opportunities, and create actionable insights
✅ Collaborating with content and creative departments to contribute to creative guidelines and ensure social media posts are up to brand standards
✅ Managing the customer loyalty program and Patriot Place App, including content development, tenant and customer engagement strategy
✅ Creating reports to provide to in-house key stakeholders and external partners, leveraging data from various analytics platforms
✅ Developing and managing budgets and purchasing of digital ads via social media platforms and Google
✅ Consuming and providing competitive analysis of content across other shopping centers, tenant brands, teams, and leagues
✅ Managing the prioritization of content and publishing strategy, collaborating with marketing team in relation to tenants and internal business partners
✅ Special projects and assignments as business dictates
ASSUMPION: This role requires a high degree of multitasking, attention to detail, and the ability to work efficiently under pressure.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3-5 years of marketing experience, including 1-3 years in a supervisory role
Required Skills:
- Proven experience in marketing, with a focus on digital and social media
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proficient in Excel, PowerPoint, and Word
- Knowledge of digital technologies, software, and applications
- Strong analytical skills and experience with data analysis tools
- Experience working with digital creative tools such as Adobe Photoshop and Illustrator, Canva, Lightroom, or similar editing solutions
Preferred Skills:
- Experience in the retail or shopping center industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong quantitative background and be comfortable using data to drive marketing strategies.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the retail industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts at Patriot Place
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and Shopping Center Management
Company Size: Medium-sized company with 501-1,000 employees
Founded: 1938, with a rich history in the packaging industry
Company Description:
- Rand-Whitney is a leading independent corrugated manufacturer specializing in custom corrugated packaging, retail merchandisers, and digital print solutions
- The company prides itself on delivering high-quality products and services through industry-leading technology and a talented team of employees
- Rand-Whitney is committed to delivering better business results for its partners through a customer-focused and dedicated approach
Company Specialties:
- Custom Corrugated Containers
- Protective Packaging
- Point of Purchase Displays
- Retail & Retail Ready Packaging
- Digital Printing
Company Website: randwhitney.com
ASSUMPTION: Rand-Whitney's focus on customer satisfaction and continuous improvement makes it an attractive place to work for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into a senior marketing or management position
Reporting Structure: The Marketing Manager will report directly to the Senior Vice President of Marketing and will oversee a team of marketing professionals
Work Arrangement: On-site, full-time position with flexibility for event coverage
Growth Opportunities:
- Potential advancement to a senior marketing or management role within the company
- Opportunities to expand skills and knowledge in digital marketing, analytics, and team leadership
- Chance to work on high-impact projects and initiatives that drive business results
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, dynamic environment and make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual, team-oriented atmosphere
Office Location(s): 1 Rand Whitney Way, Worcester, MA 01607, US (with additional locations in Dover, NH; Pawtucket, RI; Waterbury, CT; and Red Lion, PA)
Geographic Context:
- Worcester, MA, is located in the central part of the state, approximately 40 miles west of Boston
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and entertainment options
- Worcester is home to several colleges and universities, providing a diverse and educated workforce
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage)
ASSUMPTION: The office environment at Rand-Whitney is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Vice President of Marketing
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and digital strategy development
- Team management and leadership skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to work under pressure
- Showcase your understanding of the retail industry and the specific needs of Patriot Place
- Demonstrate your proficiency in digital marketing tools and analytics platforms
ATS Keywords: Marketing Manager, Digital Marketing, Social Media, Event Management, Team Leadership, Data Analysis, Retail Industry, Shopping Center Marketing
ASSUMPTION: The interview process at Rand-Whitney is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
- Canva
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Project management tools (Asana, Trello, or similar)
- Customer relationship management (CRM) software (Salesforce, HubSpot, or similar)
ASSUMPTION: The tools and technologies listed are not exhaustive, and the successful candidate may be required to learn and use additional software and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Continuous Improvement
- Teamwork
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering business results
- Adaptable and able to work in a fast-paced environment
- Strong communication and interpersonal skills
- Attention to detail and commitment to quality
Self-Assessment Questions:
- How do you approach working with a diverse team, and how do you ensure that everyone's voices are heard and valued?
- Can you provide an example of a time when you had to adapt to a significant change in a project or initiative, and how did you handle it?
- How do you prioritize your workload when faced with multiple projects or deadlines, and how do you ensure that you are meeting the needs of all stakeholders?
ASSUMPTION: Rand-Whitney values candidates who are passionate about their work, committed to delivering exceptional results, and dedicated to fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and priorities with tight deadlines
- Adapting to changes in the retail industry and consumer behavior
- Working with a diverse group of stakeholders, including tenants, partners, and customers
- Managing a budget and ensuring that marketing efforts deliver a strong return on investment
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and use them as opportunities to grow and develop their skills.
📈 Similar Roles Comparison
- Marketing Manager (Retail) vs. Marketing Manager (Corporate): Retail marketing roles often require a deeper understanding of consumer behavior, customer acquisition strategies, and in-store promotions. Corporate marketing roles may focus more on brand management, corporate communications, and B2B marketing strategies.
- Industry-specific context: The retail industry is highly competitive and dynamic, with constant changes in consumer preferences and shopping habits. Marketing professionals in this industry must stay up-to-date with the latest trends and technologies to remain effective.
- Career path comparison: A Marketing Manager (Retail) role can lead to senior marketing or management positions within the company or serve as a stepping stone to a career in marketing consulting, agency work, or other related fields.
ASSUMPTION: A successful Marketing Manager (Retail) will have a strong understanding of the retail industry, consumer behavior, and effective marketing strategies tailored to the retail environment.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new retail store or product line
- Analyzing customer data to identify trends and opportunities, and creating targeted marketing strategies to capitalize on those insights
- Managing a team to create and implement a successful event or promotion, such as a grand opening, anniversary celebration, or holiday marketing event
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, hands-on nature of the Marketing Manager role at Rand-Whitney.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- Can you describe a recent marketing campaign that the company has executed, and what were the results?
- How does the company measure the success of its marketing efforts, and how are those metrics used to inform future strategies?
- What is the company's approach to work-life balance, and how does that manifest in the marketing department?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for the Marketing Manager position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rand-Whitney careers page
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to work under pressure
- Showcase your understanding of the retail industry and the specific needs of Patriot Place
- Demonstrate your proficiency in digital marketing tools and analytics platforms
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
