Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Working within a highly dynamic business with the energy and style of a start-up
• Being part of building a business that is launching new products and events at scale
• Grasping an opportunity to accelerate your career and make a real impact
• Working on the LEAP EAST event, which serves as a bridge between Saudi Arabia and East Asia

ASSUMPTION: This role is ideal for experienced marketing professionals seeking a fast-paced, dynamic environment with significant growth opportunities.

📋 Key Responsibilities

✅ Strategy & Execution: Own and drive marketing strategy, including planning, implementation, and optimization for both inbound and outbound campaigns. Deliver on strategic KPIs by driving online traffic, leads, and conversions. Develop and execute paid and organic marketing campaigns across multiple channels. Optimize SEO strategies and collaborate with content teams to create high-quality, relevant content.

✅ Analysis & Insight: Monitor campaign performance through data analytics. Identify trends and insights to optimize spend and performance. Share relevant insights with the wider marketing team and senior management.

✅ Leadership: Manage digital marketing team members to successfully implement campaign strategies. Provide guidance, feedback, and inspiration to direct reports.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and motivate a team to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Significant experience in a Marketing Manager role

Required Skills:

• Fluent in Mandarin Chinese and English
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with the ability to work in a fast-paced environment

Preferred Skills:

• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Social media management experience
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and experience managing teams will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 25,000 - SAR 40,000 per month, based on industry standards for a Marketing Manager role in Saudi Arabia with 5-10 years of experience.

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats

Working Hours: Full-time position with standard working hours, but may vary depending on project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and digital events, among other areas.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is a leading international events, digital services, and academic knowledge business, with a presence in over 30 countries.
• Informa is committed to creating a fantastic, inclusive community for its colleagues, offering them the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a well-established company with a strong global presence, offering numerous opportunities for career growth and development within its diverse range of business segments.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and strong marketing expertise.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role and will be responsible for managing a team of digital marketing professionals.

Work Arrangement: This role offers remote work on Sundays and the opportunity to work from anywhere for one month every year, providing a good work-life balance.

Growth Opportunities:

• With Informa's extensive portfolio of brands and events, there are numerous opportunities for career progression within the marketing department and across other business segments.
• The company's commitment to employee development and growth makes it an ideal place for ambitious marketing professionals looking to advance their careers.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Informa's office in Riyadh is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Roshn Front, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern culture, with numerous attractions, restaurants, and entertainment options.
• The city is well-connected by King Khalid International Airport, making it easy for expats to travel internationally.
• Riyadh's climate is hot and dry, with temperatures often exceeding 40°C (104°F) in the summer months.

Work Schedule: The standard workweek is Sunday to Thursday, with Fridays and Saturdays off. However, the role may require flexibility to accommodate project demands.

ASSUMPTION: Riyadh offers a unique blend of traditional and modern culture, with ample opportunities for expats to explore and experience the city's rich history and vibrant present.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven approach
• Communication and presentation skills
• Leadership and team management
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Be prepared to discuss your experience with digital marketing, data analytics, and team leadership.
• Research Informa Group Plc. and the LEAP EAST event to demonstrate your understanding of the role and the company.

ATS Keywords: Marketing strategy, digital marketing, data analytics, campaign planning, SEO, Mandarin Chinese, team management, events marketing, marketing automation, marketing analytics

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation technology (preferably Eloqua)
• CMS platforms
• Social media management tools
• Marketing analytics platforms (Google Analytics/Adobe)
• SEO tools
• Project management software
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Integrity
• Accountability
• Excellence

Work Style:

• Fast-paced and dynamic
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive marketing strategies?
• Do you have strong leadership skills and the ability to motivate and manage a team?
• Are you fluent in Mandarin Chinese and English, with excellent communication skills?

ASSUMPTION: Informa Group Plc. values candidates who are customer-centric, collaborative, innovative, and results-driven, with strong leadership skills and the ability to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require long hours and flexibility to accommodate project demands.
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
• The competitive nature of the events industry may present challenges in achieving marketing objectives and revenue targets.
• The hot and dry climate of Riyadh may be challenging for some expats, particularly during the summer months.

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents challenges that require strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the LEAP EAST event, which serves as a bridge between Saudi Arabia and East Asia. However, it shares similarities with other marketing manager roles within Informa Group Plc. and the broader events industry.
• Compared to other marketing manager roles, this position may require a greater emphasis on language skills, with fluency in Mandarin Chinese and English being essential for success.
• Career progression in this role may involve moving into senior marketing roles within Informa Group Plc. or exploring opportunities within other business segments, such as academic publishing or data & intelligence.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on the LEAP EAST event and the requirement for fluency in Mandarin Chinese and English make it a distinct opportunity within the events industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the LEAP EAST event, including paid and organic campaigns across multiple channels
• Optimizing SEO strategies and collaborating with content teams to create high-quality, relevant content for the event website and marketing materials
• Analyzing campaign performance data to identify trends and insights, and using this information to optimize spend and improve overall performance

ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership aspects of the Marketing Manager role, as well as the importance of collaboration and communication with internal stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for the LEAP EAST event and how my role would contribute to its success?
• How does the marketing team for LEAP EAST collaborate with other departments, such as content and events, to ensure consistent messaging and branding?
• What are the key challenges facing the LEAP EAST event, and how can my role help address them?
• How does Informa Group Plc. support the professional development and growth of its marketing team members?
• What are the opportunities for career progression within Informa Group Plc., particularly for marketing professionals with experience in the tech sector?

ASSUMPTION: These key questions help applicants better understand the role, the company, and the opportunities for growth and development, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on digital marketing, data analytics, and team leadership.
• Prepare a portfolio or examples of your marketing campaigns, SEO strategies, and other relevant work to showcase your skills and experience.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.