📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, MN (with remote flexibility)
🔹 Job Type: Full-Time, Hybrid (3+ days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies for deposit products
- Driving customer growth, retention, and engagement through multi-channel marketing programs
- Collaborating with internal partners to implement joint marketing activities and identify new opportunities
- Negotiating contracts and activating vendor relationships
- Adapting departmental plans and priorities to address agility, resource, and operational challenges
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various internal teams.
📋 Key Responsibilities
✅ Develops and leads marketing strategy for deposit products to maximize customer growth, retention, and engagement
✅ Identifies and communicates key performance indicators to optimize marketing strategies
✅ Aligns closely with internal partners to implement joint marketing activities and identify new marketing opportunities
✅ Uses segment-specific marketing strategies and media to launch marketing programs and/or products
✅ Successfully negotiates contracts and activates vendor relationships
✅ Adapts departmental plans and priorities to address agility, resource, and operational challenges
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: 8+ years of related experience in marketing and marketing strategy with a proven ability to deliver results
Required Skills:
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Proficient computer navigation skills using a variety of software packages
Preferred Skills:
- MBA or equivalent markers of high achievement
ASSUMPTION: Candidates with experience in the banking industry and a proven track record of driving marketing success will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $119,765 - $140,900 (based on primary location)
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (2-5 weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals (1 hour for every 30 worked, up to 80 hours per calendar year)
Working Hours: Full-time, with a hybrid schedule (3+ days on-site)
ASSUMPTION: The salary range provided is based on the primary location and may vary depending on the location of the role. Benefits are subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (U.S. Bank is one of the largest banks in the United States)
Founded: 1863 (as First National Bank of Minneapolis)
Company Description:
- U.S. Bank helps millions of clients achieve their goals by offering a balance of best-in-class technology and human expertise tailored to individual needs
- The bank provides a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking
- U.S. Bank has been recognized for its strength, stability, and ethical practices, and it serves a wide range of clients, from wealthy individuals and families to the largest corporations
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank offers a wide range of products and services, providing ample opportunities for growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth and advancement
Reporting Structure: Reports to the Head of Deposit Product Marketing or a similar role
Work Arrangement: Hybrid (3+ days on-site, with flexibility for remote work)
Growth Opportunities:
- Potential to lead larger marketing teams or take on broader marketing responsibilities
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and management skills
ASSUMPTION: This role offers a unique opportunity to gain experience in the banking industry and make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Minneapolis, MN (with remote flexibility)
Geographic Context:
- Minneapolis is the largest city in Minnesota and the 46th-most populous city in the United States
- The city is known for its strong economy, diverse culture, and high quality of life
- Minneapolis is home to numerous Fortune 500 companies and offers ample opportunities for career growth and development
Work Schedule: Full-time, with a hybrid schedule (3+ days on-site)
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the head of the department or a senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Customer-centric mindset
- Collaboration and teamwork skills
- Problem-solving and decision-making abilities
- Adaptability and agility
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, customer engagement, and leadership skills
- Be prepared to discuss your experience with marketing metrics, KPIs, and data-driven decision-making
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Marketing strategy, customer engagement, data-driven, team building, decision making, problem solving, organizational skills, communication skills, project management, negotiation skills, agility, compliance, vendor management, performance analysis, multi-channel marketing, collaboration
ASSUMPTION: U.S. Bank uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Collaborating effectively
- Fostering an inclusive environment
- Driving with a purpose
Work Style:
- Results-driven and focused on delivering outcomes
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Adaptable and agile, with the ability to pivot and reprioritize as needed
- Data-driven and analytical, with a strong focus on performance metrics and KPIs
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-based setting and enjoy working with cross-functional teams?
ASSUMPTION: U.S. Bank values employees who align with their core values and work style, and who are committed to driving results and fostering an inclusive environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of internal partners and stakeholders
- Navigating a large, complex organization with numerous departments and teams
- Adapting to changes in priorities, resources, and operational challenges
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and the ability to adapt and pivot as needed.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the banking industry, but with a focus on deposit products and a hybrid work arrangement
- Compared to other marketing roles in the industry, this position offers a unique opportunity to work on high-impact projects and initiatives
- Career path comparison: This role can lead to senior marketing management positions, marketing director roles, or other leadership opportunities within the company
ASSUMPTION: This role offers a unique blend of marketing strategy, customer engagement, and leadership responsibilities, with ample opportunities for growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive deposit product growth and engagement
- Collaborating with internal partners to implement joint marketing activities and identify new marketing opportunities
- Negotiating contracts and activating vendor relationships to optimize marketing spend and maximize ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the most significant challenges facing the deposit product marketing team, and how can this role address them?
- What opportunities are there for growth and development within this role and the broader marketing organization?
- How does U.S. Bank support work-life balance for its employees, particularly for hybrid and remote workers?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, customer engagement, and leadership skills
- Prepare for your interview by researching U.S. Bank's marketing efforts, industry trends, and competitive landscape
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
