Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: American Wheatley

🔹 Location: Broken Arrow, Oklahoma

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to attract and retain customers
• Overseeing campaigns across various channels to build brand awareness and drive sales
• Conducting market analysis to identify customer pain points, industry trends, and competitive threats
• Collaborating with cross-functional teams to produce high-quality content and enable sales teams
• Managing product life cycles, pricing, and expenses

ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and cross-functional team collaboration. The ideal candidate will have experience in industrial B2B markets and be comfortable working in a small, independently operated company.

📋 Key Responsibilities

✅ Lead by example with a Safety First mindset in every task

✅ Conduct market analysis to identify customer pain points, industry trends, and competitive threats

✅ Use data-driven insights to recommend strategies for product positioning and growth

✅ Partner with the cross-functional team to produce high-quality content, such as case studies, white papers, webinars, and thought leadership pieces

✅ Align content to increase brand visibility

✅ Engage with customers to collect testimonials, case studies, and feedback that inform product development and marketing strategies

✅ Collaborate and support go-to-market planning and execution for new product launches, updates, and campaigns

✅ Create and deliver training materials, sales decks, competitive insights, and product collateral to equip the sales team for success

✅ Develop tools to communicate product value to customers effectively

✅ Establish pricing, expense budgets, profit plans, and future product development to manage a product or product category's life cycle

✅ Create and implement the American Wheatley event presentation for customer events and national trade shows

✅ Additional duties as assigned

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of relevant product management or marketing experience, particularly in B2B markets

Required Skills:

• Proven track record of developing go-to-market strategies for technical products
• Experience enabling sales teams with tools, training, and competitive insights
• Exceptional communication, writing, and presentation skills
• Ability to work cross-functionally and influence stakeholders at all levels
• Data-driven mindset with proficiency in analytics tools and metrics

Preferred Skills:

• Industrial B2B experience

ASSUMPTION: Given the company's size and industry, candidates with experience in small, independently operated businesses and manufacturing environments may have an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the manufacturing sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Hydronics)

Company Size: 11-50 employees (Small, independently operated)

Founded: 2002

Company Description:

• American Wheatley is a leading manufacturer of ASME stock and custom hydronic and pressure tanks
• They also distribute related valves and other components used across a wide array of industrial applications
• The company leverages over forty years of experience, a robust assortment of specialty HVAC hydronic systems and technology, and a commitment to speedy, quality work to ensure clients receive the right product for their jobs

Company Specialties:

• Hydronics
• Hydronic Specialties
• Expansion Tanks
• Triple Duty Valves
• Flow Divertors
• Air Separator
• Specialty Valves

Company Website: americanwheatley.com

ASSUMPTION: American Wheatley is a small, independently operated company with a focus on manufacturing and distributing hydronic specialty equipment for the HVAC industry. They have a strong reputation in both domestic and international markets.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the President of American Wheatley

Work Arrangement: On-site, full-time, with some flexibility for remote work or overtime as needed

Growth Opportunities:

• Potential to take on more responsibility as the company grows and expands its product offerings
• Opportunity to work closely with the President and other senior leaders, gaining valuable insights into business strategy and operations
• Possibility to transition into a leadership role or take on additional responsibilities as the company's needs evolve

ASSUMPTION: Given the company's size and growth potential, there may be opportunities for the right candidate to take on additional responsibilities or move into a leadership role over time.

🌍 Location & Work Environment

Office Type: Small, independently operated manufacturing facility

Office Location(s): 2701 W Concord St, Broken Arrow, OK 74012, US

Geographic Context:

• Broken Arrow is a city located in the Tulsa Metropolitan Area of Oklahoma
• The area is known for its manufacturing, energy, and aerospace industries
• The cost of living in Broken Arrow is relatively low compared to other major metropolitan areas in the United States

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or remote work)

ASSUMPTION: The work environment at American Wheatley is likely to be collaborative, fast-paced, and focused on delivering high-quality products and services to customers. The company's small size may result in a more informal and flexible work environment compared to larger corporations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• In-depth interview with the President to discuss the role, responsibilities, and qualifications
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Communication and presentation skills
• Data analysis and strategic thinking
• Cultural fit and alignment with company values
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, data analysis, and cross-functional team collaboration
• Prepare for behavioral interview questions that focus on your experience with market analysis, product management, and campaign execution
• Be ready to discuss your approach to data-driven decision-making and your ability to work effectively in a small, independently operated company

ATS Keywords: Marketing Manager, B2B Marketing, Product Management, Market Analysis, Data-Driven Insights, Cross-Functional Teamwork, Industrial Marketing, Hydronics, Manufacturing

ASSUMPTION: The application process at American Wheatley is likely to be thorough and focused on finding the best fit for the company's culture and needs. Candidates who can demonstrate a strong understanding of the role, relevant experience, and a commitment to the company's values will have the best chance of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, including analytics platforms, social media management tools, and marketing automation software. Proficiency in Microsoft Office Suite and CRM software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety First
• Quality and Reliability
• Customer Focus
• Innovation and Continuous Improvement
• Collaboration and Teamwork

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and responsive to changing market conditions
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you prioritize safety in all aspects of your work?
• Are you comfortable working in a small, independently operated company and taking on a high level of responsibility?
• Do you thrive in a collaborative, team-oriented environment and enjoy working with cross-functional teams?
• Are you committed to continuous learning and professional development?

ASSUMPTION: American Wheatley values candidates who are results-driven, data-focused, and committed to delivering high-quality products and services to customers. The ideal candidate will be comfortable working in a small, independently operated company and taking on a high level of responsibility.

⚠️ Potential Challenges

• Working in a small, independently operated company may require a higher level of adaptability and flexibility
• The role may involve occasional overtime or remote work, which could impact work-life balance
• The manufacturing industry can be cyclical and subject to market fluctuations, which may impact the company's growth and stability
• The role may require travel to customer events and national trade shows, which could involve occasional overnight stays

ASSUMPTION: The potential challenges of this role are related to the company's size, the nature of the industry, and the requirements of the position. Candidates should be prepared to work in a fast-paced, adaptable environment and be comfortable with occasional travel and overtime.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position may offer more responsibility and autonomy due to the company's small size
• However, the role may also require more adaptability and flexibility to work effectively in a small, independently operated company
• Career progression in this role may be limited by the company's size, but there may be opportunities to take on additional responsibilities or move into a leadership role as the company grows

ASSUMPTION: This role may offer more responsibility and autonomy than similar roles in larger corporations, but it may also require more adaptability and flexibility to work effectively in a small, independently operated company. Career progression may be limited by the company's size, but there may be opportunities to take on additional responsibilities or move into a leadership role as the company grows.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify customer pain points, industry trends, and competitive threats
• Developing and implementing a go-to-market strategy for a new product launch, including market research, pricing, and positioning
• Creating and delivering a training program for the sales team to equip them with the tools, knowledge, and skills they need to succeed

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and priorities may vary depending on the company's needs and the market conditions at the time of hire.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department and the company as a whole?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and career advancement within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and continuous improvement?

ASSUMPTION: These key questions are designed to help candidates better understand the company's culture, values, and priorities. They are also an opportunity for candidates to demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3211678
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, data analysis, and cross-functional team collaboration
• Prepare for behavioral interview questions that focus on your experience with market analysis, product management, and campaign execution
• Be ready to discuss your approach to data-driven decision-making and your ability to work effectively in a small, independently operated company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.