📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: OPENLANE
🔹 Location: US - IN - Carmel (OPENLANE)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market plans for products, services, and features
- Collaborating with cross-functional teams for product launches and user adoption
- Conducting market research and customer insights to inform strategies
- Leading marketing campaign execution across various channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams. The ideal candidate will have experience in B2B or product marketing and be comfortable managing multiple projects.
📋 Key Responsibilities
✅ Develop go-to-market plans, including messaging, rollout strategy, and communications plans
✅ Collaborate with product, sales, UX, analytics, and creative teams to support product launches and user adoption initiatives
✅ Conduct research to understand customer needs, competitive landscape, and market dynamics
✅ Lead execution and measurement of product marketing campaigns using online and offline channels
✅ Work with communications and creative counterparts on marketing content such as case studies, website copy, blog posts, and sales videos
✅ Coordinate launch events and brief internal PR and comms teams on new offerings
✅ Champion the voice of the customer through focus groups, surveys, interviews, and data analysis
✅ Ensure follow-through and alignment with directives, timelines, and business objectives
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign execution. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related discipline
Experience: 5+ years of marketing experience, ideally in product marketing or B2B environments
Required Skills:
- Proven ability to analyze data and market research to develop actionable strategies and meet KPIs
- Strong written and verbal communication skills
- Demonstrated ability to manage multiple projects and campaigns with attention to detail
- Proficiency in Microsoft Office Suite/Google Suite products and digital marketing tools
- Valid driver’s license and willingness to travel occasionally
Preferred Skills:
- Experience in the automotive, technology, or wholesale industries
- Familiarity with CRM platforms, marketing automation, and data visualization tools
- Previous experience working in a fast-paced, cross-functional environment
ASSUMPTION: While a background in the automotive industry is not required, it could be beneficial for understanding the specific nuances of the market and customer base. Familiarity with CRM platforms and marketing automation tools is also highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the B2B or automotive industry)
Benefits:
- Competitive pay
- Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
- Immediately vested 401K (US) or RRSP (Canada) with company match
- Paid Vacation, Personal, and Sick Time
- Paid maternity and paternity leave (US)
- Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
- Robust Employee Assistance Program
- Employer-paid Leap into Service Day to volunteer
- Tuition Reimbursement for eligible programs
- Opportunities to expand skill set and share knowledge across a publicly traded, global organization
- Company culture of internal promotions, diverse career paths, and meaningful advancement
Working Hours: Full-time, Monday-Friday, with occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the B2B or automotive industry. The benefits listed are based on the information provided in the job description and may vary depending on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. OPENLANE is a technology company building the world’s most advanced digital marketplace for used vehicles, helping customers buy and sell smarter with clear, actionable insights.
Company Size: 1,001-5,000 employees. As a mid-sized company, OPENLANE offers a mix of structure and growth opportunities, with a focus on internal promotions and diverse career paths.
Founded: 2007. OPENLANE was founded with a mission to make wholesale easy for its customers, enabling them to be more successful in the used vehicle market.
Company Description:
- OPENLANE is a technology company building the world’s most advanced digital marketplace for used vehicles
- Their platform provides clear, actionable insights to help customers buy and sell smarter
- They are committed to driving innovation and accelerating the future of wholesale remarketing
Company Specialties:
- Digital marketplaces for used vehicles
- Data-driven insights and analytics
- Innovation in wholesale remarketing
Company Website: corporate.openlane.com
ASSUMPTION: OPENLANE is a growing company with a focus on innovation and driving success for its customers. Their mid-sized structure offers opportunities for career growth and internal promotions.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a strategic mindset and significant experience in marketing, with a focus on product marketing or B2B environments.
Reporting Structure: The Marketing Manager will report directly to the VP of Marketing and collaborate with various teams, including Product Management, Sales, Creative, UX, Customer Experience, and Analytics.
Work Arrangement: On-site, with occasional travel required. This role is based at the company’s headquarters in Carmel, Indiana.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the business
- Opportunities to expand skill set and share knowledge across a publicly traded, global organization
- Chance to work on high-impact projects and contribute to the company’s growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a meaningful impact on the company’s success and advance their career within the organization.
🌍 Location & Work Environment
Office Type: On-site. The Marketing Manager will work from the company’s headquarters in Carmel, Indiana.
Office Location(s): 11229 Illinois St, Carmel, Indiana 46032, US
Geographic Context:
- Carmel, Indiana is a suburban area located just north of Indianapolis
- The region is home to a growing tech industry and offers a mix of urban and suburban living options
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States
Work Schedule: Full-time, Monday-Friday, with occasional travel required
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members, while the location in Carmel, Indiana, offers a mix of urban and suburban living options with a relatively low cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Campaign management and execution skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with go-to-market planning, campaign development, and cross-functional collaboration
- Showcase your ability to analyze data and market research to develop actionable strategies
- Demonstrate your strong written and verbal communication skills through your application materials and interviews
ATS Keywords: Product marketing, go-to-market strategy, campaign development, cross-functional collaboration, market research, data analysis, user adoption, event coordination, content creation, risk management
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, analytical skills, and cross-functional collaboration abilities, as well as their alignment with the company’s values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite/Google Suite products
- Digital marketing tools (e.g., CRM platforms, marketing automation, data visualization)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company’s internal systems and processes. Familiarity with CRM platforms, marketing automation, and data visualization tools is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Driven Waybuilders: We pursue challenges that inspire us to build, create, and innovate
- Relentless Curiosity: We seek to understand and improve our customers’ experience
- Smart Risk-Taking: We transform risk into progress through data, experience, and intuition
- Fearless Ownership: We deliver what we promise and learn along the way
Work Style:
- Collaborative: This role requires working effectively with cross-functional teams to achieve common goals
- Data-driven: Decisions are made based on data and analytics to maximize campaign performance and engagement
- Adaptable: The ideal candidate will be comfortable managing multiple projects and adapting to changing priorities
Self-Assessment Questions:
- Do you have experience developing go-to-market plans and executing marketing campaigns in a B2B or product marketing environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you aligned with OPENLANE’s company values and work style?
ASSUMPTION: OPENLANE values candidates who are driven, curious, and adaptable, with a strong commitment to delivering results and learning along the way. The ideal candidate will be comfortable working collaboratively and making data-driven decisions in a fast-paced, cross-functional environment.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously may require strong organizational skills and time management
- Working with cross-functional teams may present communication and collaboration challenges that require strong interpersonal skills
- Occasional travel may be required, which could disrupt personal schedules and routines
- The automotive industry may have unique challenges and dynamics that require a learning curve for candidates without relevant experience
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require strong organizational skills, effective communication, and adaptability to succeed.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on go-to-market planning, product marketing strategy, and cross-functional collaboration
- In the automotive industry, this role may require a deeper understanding of the specific market dynamics and customer needs
- Career progression in this role may lead to senior marketing management or other leadership positions within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on campaign execution, with opportunities for career advancement within the organization.
📝 Sample Projects
- Developing a go-to-market plan for a new product launch, including messaging, rollout strategy, and communications plan
- Conducting market research to understand customer needs, competitive landscape, and market dynamics for an upcoming campaign
- Leading the execution and measurement of a product marketing campaign, including online and offline channels, to drive user adoption and engagement
ASSUMPTION: These sample projects illustrate the strategic planning, research, and execution components of the Marketing Manager role, highlighting the importance of data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for go-to-market planning and product launches at OPENLANE?
- How does the marketing team collaborate with other departments, such as product, sales, and UX, to ensure successful product launches and user adoption?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
- How does OPENLANE support the professional development and career growth of its marketing team members?
- What is the company’s approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, helping candidates make an informed decision about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on go-to-market planning, campaign development, and cross-functional collaboration
- Prepare for your interview by researching OPENLANE’s company values and culture, and practicing your responses to common interview questions
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
