📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Cushman & Wakefield
🔹 Location: Chicago, IL (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary point of contact for marketing projects across the U.S.
- Managing a team of property marketing professionals and providing strategic guidance.
- Collaborating with brokers, financial analysts, and other teams to scope projects and align on approach.
- Ensuring high-quality marketing deliverables are produced and delivered on time.
ASSUMPTION: This role requires strong leadership, project management, and communication skills to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Oversee a small group of property marketing professionals, providing guidance and support to grow their skills and deliver best-in-class property marketing deliverables.
✅ Serve as the day-to-day point of contact for brokerage teams on significant property marketing projects, ensuring projects are scoped properly, and timelines are met.
✅ Establish and communicate project schedules, assign tasks, and manage project workflow to ensure efficient and effective production schedules.
✅ Communicate project updates to brokerage teams and interface with external clients as needed.
✅ Maintain project databases, tracking tools, and project delivery and management tools.
✅ Become effective and fluent in Cushman & Wakefield’s CRM to connect data and improve marketing efforts.
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years of marketing experience, preferably in real estate or related fields. Experience serving Capital Markets teams is highly preferred.
Required Skills:
- Proven leadership and team management experience.
- Excellent communication, written, and oral skills.
- Strong problem-solving skills and the ability to work in a fast-paced environment.
- Familiarity with the Adobe Creative Suite and project management tools.
- Ability to manage multiple projects simultaneously with minimal supervision.
Preferred Skills:
- Familiarity with the real estate industry and Capital Markets teams.
- Experience with CRM systems.
ASSUMPTION: Candidates with experience in real estate marketing or related fields will have a strong understanding of the industry and be better equipped to succeed in this role.
💰 Compensation & Benefits
Salary Range: $89,250.00 - $105,000.00 per year
Benefits:
- Health, vision, and dental insurance
- Flexible spending accounts and health savings accounts
- Retirement savings plans
- Life and disability insurance
- Paid and unpaid time away from work
Working Hours: Full-time, with a flexible work arrangement that allows for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the real estate industry. Actual compensation may vary depending on factors such as experience, location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Cushman & Wakefield is a global leader in commercial real estate services, with a focus on leasing, property management, investment management, capital markets, and tenant representation.
Company Size: 10,001+ employees. As a large organization, Cushman & Wakefield offers numerous opportunities for career growth and development.
Founded: 1917. Cushman & Wakefield has a rich history and extensive experience in the real estate industry.
Company Description:
- Global commercial real estate services leader with 52,000 professionals worldwide.
- Dedicated to driving forward the world of real estate for clients, colleagues, and communities.
- Committed to never settling for the world that's been built.
Company Specialties:
- Agency leasing
- Global occupier services
- Asset services
- Investment management
- Capital markets
- Project & development services
- Facility services
- Tenant representation and valuation & advisory
- Real Estate
- Project management
- Immobilier
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global presence and expertise in various aspects of real estate make it an attractive employer for professionals seeking to advance their careers in the industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to manage a team and impact strategic projects.
Reporting Structure: The Marketing Manager reports directly to the Capital Markets Property Marketing Hub Lead and oversees a small team of property marketing professionals.
Work Arrangement: Hybrid. This role allows for a flexible work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or expand into other areas of the business.
- Opportunities to work on high-profile projects and collaborate with diverse teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role provides ample opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid. The primary office is located in Chicago, IL, with additional offices in Houston, TX, Austin, TX, Denver, CO, and Dallas, TX.
Office Location(s): 225 West Wacker Drive, Chicago, IL 60606, US
Geographic Context:
- Chicago, IL: A major U.S. city with a diverse economy and a strong real estate market.
- Houston, TX: A major U.S. city with a robust energy sector and a growing real estate market.
- Austin, TX: A fast-growing U.S. city with a thriving tech industry and a strong real estate market.
- Denver, CO: A major U.S. city with a diverse economy and a strong real estate market.
- Dallas, TX: A major U.S. city with a diverse economy and a strong real estate market.
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work.
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Capital Markets Property Marketing Hub Lead
- Background check and offer
Key Assessment Areas:
- Leadership and team management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Industry knowledge and understanding of real estate marketing
- Technical skills, including familiarity with Adobe Creative Suite and project management tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the real estate industry and Cushman & Wakefield's business.
- Prepare examples of your marketing work and be ready to discuss your approach to project management.
- Research the company and be prepared to discuss how your background and skills align with the role and Cushman & Wakefield's mission.
ATS Keywords: Marketing Manager, Real Estate Marketing, Project Management, Team Leadership, Adobe Creative Suite, CRM, Capital Markets, Property Marketing, Brokerage Teams
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, communication, and technical skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Expert
- Inclusive
- Integrity
- Innovative
- Resilient
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and resilient
- Client-focused and solutions-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you an effective communicator and collaborator, able to work well with diverse teams?
- Do you have a proven track record of delivering high-quality marketing materials under tight deadlines?
- Are you comfortable managing multiple projects simultaneously and prioritizing tasks effectively?
- Do you align with Cushman & Wakefield's values and work style?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Cushman & Wakefield's values and work style will be better equipped to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong organizational skills and the ability to prioritize tasks effectively.
- Working with diverse teams and stakeholders may present communication and collaboration challenges.
- The fast-paced nature of the role may require adaptability and resilience.
- The hybrid work arrangement may present challenges in maintaining work-life balance.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries): Real estate marketing may require a unique understanding of the industry and its specific challenges and opportunities.
- Marketing Manager (Capital Markets) vs. Marketing Manager (Other Real Estate Sectors): Capital markets marketing may involve more complex projects and higher stakes, requiring a deeper understanding of financial markets and investment strategies.
- Marketing Manager vs. Marketing Director/VP: Marketing Manager roles may offer more hands-on project management and team leadership experience, while Marketing Director/VP roles may focus more on strategic planning and high-level decision-making.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles in the industry when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and executing a marketing campaign for a high-profile office property listing, including creating marketing materials, coordinating with brokers and other stakeholders, and managing project timelines.
- Collaborating with a brokerage team to create a comprehensive marketing strategy for a portfolio of retail properties, including market research, competitive analysis, and targeted marketing campaigns.
- Managing a team to create and distribute a quarterly investment report for a real estate investment fund, including data analysis, design, and printing services.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Marketing Manager in this role may face.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Capital Markets Property Marketing Hub?
- How does this role collaborate with other departments and teams within Cushman & Wakefield?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional development and growth within this role and the company?
- How does Cushman & Wakefield support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing work and be ready to discuss your approach to project management.
- Research the company and be prepared to discuss how your background and skills align with the role and Cushman & Wakefield's mission.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
