Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Alorica

🔹 Location: United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing unique selling propositions for assigned verticals and creating targeted marketing materials.
• Designing and executing multi-channel awareness, demand-gen, and ABM campaigns to drive sales revenue goals.
• Collaborating with internal teams to create compelling content and campaigns that resonate with target audiences.
• Measuring and reporting on the impact of marketing campaigns to support overall accounts and business goals.

ASSUMPTION: This role requires a strong understanding of both B2B marketing and specific vertical markets to create effective marketing strategies.

📋 Key Responsibilities

✅ Create unique selling propositions for assigned verticals and develop targeted materials and messaging.

✅ Develop and deploy multi-channel awareness, demand-gen, and ABM campaigns, including strategy, asset creation, and project management.

✅ Collaborate with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging.

✅ Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.

✅ Work closely with sales and account management to ensure selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.

✅ Apply an experimental mindset to campaigns to drive, test, learn, and optimize, utilizing data to drive recommendations of campaigns and tactics.

ASSUMPTION: This role requires strong project management skills to handle multiple campaigns and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in B2B marketing, with a focus on demand generation and account-based marketing.

Required Skills:

• Proven experience in creating unique selling propositions and developing multi-channel marketing campaigns.
• Strong collaboration skills and experience working with cross-functional teams.
• Data-driven approach to optimize campaigns and measure ROI.
• Excellent project management skills with the ability to handle multiple campaigns and deadlines.
• Strong communication and presentation skills.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with ABM platforms and strategies.
• Industry-specific knowledge and experience.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of specific vertical markets will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the United States).

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Tuition reimbursement
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for remote work.

ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Alorica is a global leader in customer experience (CX) solutions, providing a wide range of services, including contact center services, digital CX, managed services, and IT advisory.

Company Size: Alorica has over 100,000 employees across 100 locations globally, making it a large organization with significant resources and opportunities for career growth.

Founded: Alorica was founded in 1999 and is headquartered in Irvine, CA.

Company Description:

• Alorica specializes in creating insanely great experiences for customers across various channels, including online, phone, social media, and in-person.
• The company serves clients from diverse industries, such as automotive, financial services, healthcare, retail, and technology.
• Alorica offers a range of services, from acquisition and sales to customer care and support, as well as logistics and fulfillment.

Company Specialties:

• Contact Center Services
• Multi-Channel Customer Support
• Digital CX
• Managed Services
• IT Advisory
• Digital Transformation
• Innovation Labs
• Conversational AI
• Data & Analytics
• Business Process Consulting
• Customer Journey Mapping

Company Website: http://www.alorica.com

ASSUMPTION: Alorica's large size and diverse client base provide opportunities for candidates to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Global Marketing Director and works closely with internal teams, such as Sales, Go-to-Market, Creative, Digital, and Marketing Operations.

Work Arrangement: On-site, with some flexibility for remote work. The role requires occasional travel to client sites and industry events.

Growth Opportunities:

• Alorica offers opportunities for growth, with over 80% of promotions coming from within the company.
• The company's diverse client base and range of services provide opportunities for candidates to take on new challenges and expand their skillsets.
• Alorica invests in community partners and offers tuition reimbursement to support employee growth and development.

ASSUMPTION: This role offers opportunities for career growth within the marketing function and potentially across other areas of the business.

🌍 Location & Work Environment

Office Type: Alorica's global headquarters is located in Irvine, CA, with additional offices and remote work options available.

Office Location(s): 5161 California Ave, Suite 100, Irvine, CA 92617, US

Geographic Context:

• Irvine, CA, is located in Orange County, approximately 40 miles southeast of Los Angeles.
• The area offers a mix of urban and suburban living, with numerous parks, beaches, and cultural attractions nearby.
• Alorica's headquarters is conveniently located near major highways and public transportation options.

Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for remote work.

ASSUMPTION: The work environment at Alorica's headquarters is collaborative and dynamic, with a focus on creating innovative solutions for clients.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interview with the Global Marketing Director
• Case study or presentation preparation and presentation to the marketing team
• Final interview with the Global Marketing Director and other key stakeholders

Key Assessment Areas:

• Candidates' understanding of B2B marketing principles and specific vertical markets
• Candidates' ability to create unique selling propositions and develop targeted marketing materials
• Candidates' experience with campaign execution, project management, and data-driven decision-making
• Candidates' communication and presentation skills

Application Tips:

• Highlight relevant experience in B2B marketing, demand generation, and account-based marketing.
• Include examples of successful marketing campaigns and their impact on sales revenue.
• Tailor your resume and cover letter to emphasize your understanding of specific vertical markets and Alorica's services.
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.

ATS Keywords: B2B marketing, demand generation, account-based marketing, campaign execution, project management, data-driven decision-making, unique selling propositions, targeted marketing materials, collaboration, communication, presentation skills

ASSUMPTION: Alorica's application process is designed to assess candidates' technical skills, as well as their cultural fit and ability to work effectively within a collaborative team environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• ABM platforms (e.g., Engagio, Demandbase, 6sense)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and ABM platforms is beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Make Lives Better
• Act with Integrity
• Collaborate and Win Together
• Embrace Change and Innovation
• Deliver Results

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Innovative and creative
• Customer-centric

Self-Assessment Questions:

• How do you embody Alorica's core values in your daily work?
• Can you provide an example of a time when you had to adapt to significant changes in a marketing campaign or strategy?
• How do you approach collaboration with internal teams to create compelling content and campaigns that resonate with target audiences?

ASSUMPTION: Candidates who align with Alorica's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with industry trends and best practices in B2B marketing
• Adapting to changes in client priorities or market conditions
• Collaborating effectively with remote teams and stakeholders

ASSUMPTION: Successful candidates will be able to manage their time effectively, stay organized, and prioritize their workload to meet deadlines and deliver results.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a stronger emphasis on demand generation and account-based marketing.
• Alorica's large size and diverse client base offer opportunities for candidates to work on various projects and gain exposure to different industries.
• Career growth opportunities may be more competitive in a larger organization like Alorica, but the company's size also provides more opportunities for internal mobility.

ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this position and the industry as a whole.

📝 Sample Projects

• Developing a unique selling proposition and targeted marketing materials for a new vertical, such as healthcare or retail.
• Executing a multi-channel awareness campaign to generate leads and drive sales revenue for a specific product or service offering.
• Creating and presenting a case study on the successful execution of an ABM campaign, including data-driven insights and recommendations for future campaigns.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create unique selling propositions, develop targeted marketing materials, and execute successful marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle at Alorica, and how this role fits into that process?
• How does Alorica support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign at Alorica, and how the marketing team collaborated with other departments to execute it?
• How does Alorica measure the success of its marketing campaigns, and how is that data used to inform future campaigns?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience in B2B marketing, demand generation, and account-based marketing.
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
• Research Alorica's services and client base to demonstrate your understanding of the company and its unique value proposition.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.