Here's the enhanced job description based on the provided data:
---
## 📌 Core Information
🔹 Job Title: Solutions Marketing Manager
🔹 Company: Acuity Inc.
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential domestic/international travel up to 25%)
---
## 🚀 Job Overview
Key aspects of this role include:
1. Campaign Management: Planning, executing, and optimizing marketing campaigns to effectively communicate product value propositions.
2. Sales Enablement: Ensuring sales teams have the necessary tools and collateral to communicate product value effectively.
3. Product Positioning: Owning product branding and supporting PR/AR efforts to maintain a strong market presence.
4. Content Development: Creating and managing marketing materials, including sell sheets, product data sheets, and solution briefs.
5. Competitive Analysis: Conducting regular market research and analyzing competitors' strategies to position products more effectively.
6. Performance Measurement: Tracking and reporting on marketing initiative performance, using data to optimize campaigns and strategies.
Assumption: This role requires a high level of organization, strategic focus, and strong project management skills. The ideal candidate will be comfortable working cross-functionally and collaborating with various teams to achieve common goals.
---
## 📋 Key Responsibilities
🔑 Campaign Management:
- Lead multi-channel marketing campaigns across digital marketing, email, events, webinars, and social media.
- Monitor campaign performance and adjust strategies to optimize results and maximize ROI.
- Serve as the subject matter expert for product positioning at tradeshows and events.
🔑 Sales Enablement:
- Ensure sales teams have the necessary tools and collateral to communicate product value effectively.
- Collaborate with global sales effectiveness teams to identify gaps in sales materials and create or update content as needed.
- Provide training and support for sales teams on how to use marketing materials effectively.
🔑 Product Positioning:
- Own product branding (visuals, imagery, and assets) in collaboration with product management and design teams.
- Support PR and AR efforts for award submissions, industry analyst report questionnaires, trademark registrations, and other campaigns as needed.
🔑 Content Development:
- Create and manage marketing materials, ensuring consistency with product positioning and messaging.
- Develop engaging and relevant content for different stages of the buyer's journey (awareness, consideration, and decision).
🔑 Competitive Analysis:
- Partner with product and sales teams to conduct regular market research and identify emerging trends and opportunities for products.
- Analyze competitors' strategies and develop insights to position products more effectively in the marketplace.
- Manage competitive analysis resources for accuracy.
🔑 Performance Measurement:
- Track and report on the performance of marketing initiatives, providing key metrics and insights cross-functionally to product, sales, and marketing leaders.
- Use data to continuously optimize campaigns and strategies for better outcomes.
Assumption: This role requires strong analytical skills and a data-driven mindset to effectively track, measure, and optimize marketing campaigns. The ideal candidate will be comfortable working with data and using it to inform decision-making.
---
## 🎯 Required Qualifications
Education:
- Bachelor's degree required
Experience:
- 3+ years in product marketing experience or 5+ years in a general marketing role
Required Skills:
- Strong storytelling and content creation tailored to channel, audience, and product
- Previous experience creating content and bill of materials for product and sales enablement
- Ability to reason through complex scenarios and translate them into value-oriented messaging
- Excellent project management and communication skills
- Experience in B2B SaaS or manufacturing industry (a plus)
- Fluency in French (a plus)
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with marketing analytics and reporting tools
- Knowledge of the lighting industry or related verticals
Assumption: This role requires a well-rounded marketing professional with a strong background in product marketing, content creation, and campaign management. The ideal candidate will have a proven track record of driving results and optimizing marketing campaigns.
---
## 💰 Compensation & Benefits
Salary Range: $64,300 - $115,700 per year (based on experience level and location)
Benefits:
- Comprehensive health, dental, and vision insurance plans
- 401(k) with company match
- Tuition reimbursement and professional development opportunities
- Employee stock purchase plan
- Generous paid time off and company holidays
- Flexible work arrangements and remote work options (as applicable)
- Employee discounts and wellness programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement if desired
Assumption: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's experience and qualifications.
---
## 📌 Applicant Insights
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## 🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees (large enterprise)
Founded: 1963 (as Acuity Brands Lighting, now Acuity Inc.)
Company Description: Acuity Inc. is a market-leading industrial technology company that uses technology to solve problems in spaces, light, and more things to come. Through its two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), the company designs, manufactures, and brings to market products and services that make a valuable difference in people’s lives. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe, and Asia, and is powered by approximately 13,000 dedicated and talented associates.
Company Specialties:
- Lighting Fixtures
- Lighting Controls
- Lighting Solutions
- Technology
- IoT
- Smart Buildings
- Internet of Things
- Industry Solutions
- LED Lighting
- Building Automation
Company Website: [Acuity Inc.](https://www.acuityinc.com)
---
## 📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar leadership role within the organization.
Work Arrangement: On-site, full-time position with potential for remote work flexibility, depending on the candidate's preferences and the company's policies.
Growth Opportunities:
- Potential to lead and manage a team of marketing professionals as the role evolves
- Opportunities to work on high-impact projects and contribute to the company's overall growth strategy
- Exposure to various aspects of the business, including product management, sales, and operations
Assumption: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the organization.
---
## 🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s):
- 1170 Peachtree St NE, 1200, Atlanta, Georgia 30309, US
- 1400 Lester Rd NW, Conyers, GA 30012, US
- 1200 Central Ave, Hanover Park, IL 60133, US
Geographic Context:
- Atlanta, Georgia, is a major hub for the technology and logistics industries, offering a diverse range of cultural and recreational opportunities.
- The cost of living in Atlanta is generally lower than in other major metropolitan areas, providing a more affordable option for residents.
Work Schedule: Standard full-time work hours, with flexibility for a hybrid work arrangement if desired
Assumption: This role is based in a dynamic and growing metropolitan area, offering a vibrant work environment and ample opportunities for professional development and networking.
---
## 💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. In-depth phone or video interview with the hiring manager or a member of the marketing team
4. On-site or virtual final interview with senior leadership, including the Senior Director of Marketing or a similar role
5. Background check and reference check (if applicable)
6. Job offer and onboarding
Key Assessment Areas:
1. Marketing strategy and campaign planning
2. Product positioning and branding
3. Content creation and storytelling
4. Data analysis and performance measurement
5. Project management and team collaboration
6. Cultural fit and alignment with company values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
3. Research the company and its products to demonstrate your understanding of the business and industry trends.
4. Practice presenting your ideas and solutions to marketing challenges, using real-world examples to illustrate your thought process.
ATS Keywords: (Strategic list of keywords from the job description to include in your resume)
- Product Marketing
- Campaign Management
- Sales Enablement
- Content Creation
- Competitive Analysis
- Performance Measurement
- Marketing Strategy
- Branding
- Product Positioning
- Marketing Automation
- CRM
- Marketing Analytics
- B2B SaaS
- Manufacturing Industry
Assumption: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with the organization. The ideal candidate will be able to demonstrate a strong track record of driving results and optimizing marketing campaigns.
---
## 🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)
- Product management tools (e.g., Asana, Jira, Aha!)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
Assumption: The ideal candidate will be comfortable working with a wide range of marketing tools and technologies, and will be able to quickly learn and adapt to new tools as needed.
Work Style:
- Results-driven and data-informed decision-making
- Strong focus on teamwork and collaboration
- Agile and adaptable in a dynamic business environment
- Committed to continuous learning and professional development
- Passionate about the company's mission and products
Self-Assessment Questions:
1. How do your personal values align with Acuity Inc.'s company values?
2. Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
3. How do you approach working collaboratively with cross-functional teams to achieve common goals?
4. Can you describe a situation where you had to analyze complex data to inform a marketing strategy or campaign decision?
5. How do you ensure that your marketing campaigns are aligned with the company's overall business objectives and brand identity?
Assumption: The ideal candidate will be able to demonstrate a strong fit with Acuity Inc.'s company culture and values, and will be able to thrive in a dynamic and collaborative work environment.
---
## ⚠️ Potential Challenges
1. Workload Management: This role may require managing multiple projects and campaigns simultaneously, which can be challenging for some individuals.
2. Stakeholder Management: Balancing the needs and expectations of various stakeholders, including product management, sales, and senior leadership, can be complex and time-consuming.
3. Budget Constraints: Marketing campaigns may be subject to budget constraints, requiring the candidate to make strategic decisions about resource allocation.
4. Market Volatility: The lighting industry and related verticals can be subject to market fluctuations, which may impact the effectiveness of marketing campaigns and require the candidate to adapt their strategies accordingly.
5. Technological Changes: The rapid evolution of marketing technologies may necessitate continuous learning and adaptation, which can be challenging for some individuals.
Assumption: The ideal candidate will be able to effectively manage their workload, navigate complex stakeholder relationships, and adapt to market changes and technological advancements to drive successful marketing campaigns.
---
## 📈 Similar Roles Comparison
1. Role Differences: This role focuses on marketing solutions for the Intelligent Spaces Group (ISG), while similar roles may focus on marketing for the Acuity Brands Lighting (ABL) segment or specific product lines within the organization.
2. Industry Context: This role requires a strong understanding of the IoT, smart buildings, and related technologies, while similar roles may require expertise in the lighting industry or specific vertical markets.
3. Career Path Comparison: This role offers potential growth opportunities into leadership positions within the marketing organization, while similar roles may provide different career paths, such as specialized product marketing or vertical market expertise.
Assumption: The ideal candidate will be able to clearly articulate the differences between this role and similar roles within the organization, and will be able to explain how their unique skills and experiences make them a strong fit for this specific position.
---
## 📝 Sample Projects
1. Product Launch Campaign: Develop and execute a comprehensive marketing campaign to launch a new IoT-enabled lighting control solution, including market research, competitive analysis, messaging, and channel strategy.
2. Event Marketing: Plan and execute a successful tradeshow presence, including booth design, staffing, lead generation, and follow-up activities to maximize ROI.
3. Content Marketing: Create a series of blog posts, whitepapers, and webinars to educate customers and prospects on the benefits of IoT and smart building technologies for their specific industries.
4. Account-Based Marketing: Develop and implement a targeted marketing strategy for a key customer account, focusing on their unique needs and pain points to drive revenue growth and customer satisfaction.
Assumption: The ideal candidate will be able to provide specific examples of marketing projects they have led, highlighting their ability to drive results and optimize campaigns based on data and market insights.
---
## ❓ Key Questions to Ask During Interview
1. Role-Specific Questions:
* How does this role fit into the overall marketing organization and contribute to the company's growth strategy?
* What are the key priorities for this role in the first 30, 60, and 90 days?
* How does the company support the professional development and career growth of marketing team members?
2. Company-Specific Questions:
* How does the company approach innovation and staying ahead of industry trends in the lighting and IoT spaces?
* What is the company's strategy for expanding into new vertical markets and geographies?
* How does the company foster a culture of collaboration and cross-functional teamwork?
3. Team-Specific Questions:
* How does the marketing team work with other departments, such as product management, sales, and operations, to drive success?
* What is the dynamic between the marketing team and the broader organization, and how does this role contribute to that dynamic?
* How does the company support work-life balance and employee well-being?
Assumption: The ideal candidate will be proactive in asking insightful questions about the role, the company, and the team to demonstrate their interest in the position and their commitment to driving success.
---
## 📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Acuity Inc. careers portal](https://careers.acuityinc.com/jobs/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
4. Research the company and its products to demonstrate your understanding of the business and industry trends.
5. Practice presenting your ideas and solutions to marketing challenges, using real-world examples to illustrate your thought process.
6. Follow up with the hiring manager or HR representative within one week of your initial application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
