📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Swire Energy Services
🔹 Location: Aberdeen, Aberdeen City (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving global marketing strategy for a high-growth, international business
- Implementing a new brand and launching it globally
- Collaborating with global commercial teams to support product/service launches
- Creating and managing engaging content for digital and traditional channels
- Driving brand awareness, generating leads, and supporting commercial growth across diverse markets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects. Experience in the B2B sector is beneficial but not strictly required.
📋 Key Responsibilities
✅ Implementing the new brand and launching it globally
✅ Developing and delivering the global marketing strategy across all regions and channels
✅ Collaborating closely with global commercial teams to support product/service launches
✅ Creating and managing engaging content for digital and traditional channels
✅ Supporting events, exhibitions, and media campaigns
✅ Developing analytics and reporting to measure marketing performance
✅ Managing website content and corporate social media platforms
✅ Coordinating with suppliers and internal teams on various marketing initiatives
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and cross-functional collaboration. Some international travel may be required.
🎯 Required Qualifications
Education: Relevant degree/diploma or equivalent experience
Experience: Proven experience in content creation, campaign execution, and marketing operations
Required Skills:
- Excellent copywriting, communication, and digital marketing skills
- Competence with marketing tools (Adobe Creative Suite a bonus)
- Strategic thinking and ability to manage multiple projects
Preferred Skills:
- Experience in the B2B sector
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio demonstrating their skills and experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Competitive (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the Aberdeen area)
Benefits:
- Flexible working arrangements
- Opportunities for international travel and global exposure
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the given experience level and location. The specific salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Swire Energy Services operates in the Oil and Gas industry, providing services that support the global energy sector.
Company Size: Swire Energy Services has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1979, with over 40 years of experience in the energy industry.
Company Description:
- Swire Energy Services is a global provider of services supporting the energy industry.
- Operating in 30 countries and employing over 750 staff globally, people are at the center of their business.
- The company provides a wide range of value and performance-driven solutions, including offshore containers and services, specialized wind services, and aviation services.
Company Specialties:
- Offshore containers and services
- Specialized wind services
- Aviation services
Company Website: https://www.swirees.com/
ASSUMPTION: Swire Energy Services is a well-established company with a strong global presence, offering opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional with 5-10 years of experience, seeking to take the next step in their career and lead a global marketing strategy.
Reporting Structure: The Marketing Manager will report directly to the Global Marketing Director and work closely with global commercial teams.
Work Arrangement: This role offers a hybrid work arrangement, with some international travel required.
Growth Opportunities:
- Potential to influence a truly international brand and make a significant impact on the company's global marketing strategy
- Opportunities for international travel and exposure to diverse markets
- Possibility to grow within the company as it continues to expand
ASSUMPTION: This role offers a unique opportunity for an experienced marketing professional to lead a global marketing strategy and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Hybrid (with some international travel)
Office Location(s): Aberdeen, Scotland
Geographic Context:
- Aberdeen is a major hub for the oil and gas industry, providing ample networking opportunities and industry insights
- The city offers a high quality of life, with a vibrant cultural scene and easy access to the beautiful Scottish countryside
- The hybrid work arrangement allows for a good work-life balance, with some flexibility to work from home
Work Schedule: Full-time (40 hours per week), with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-depth interview with the Global Marketing Director and other relevant stakeholders
- Final interview with the company's leadership team
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight your experience in content creation, campaign execution, and marketing operations
- Demonstrate your strategic thinking and ability to manage multiple projects
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare examples of your work that showcase your marketing skills and achievements
ATS Keywords: Marketing Strategy, Brand Awareness, Lead Generation, Content Creation, Digital Marketing, Campaign Execution, Communication Skills, Copywriting, Analytics, Social Media Management, Project Management, Collaboration, Event Support, Marketing Operations, Supplier Coordination, Strategic Thinking
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment priorities.
🛠️ Tools & Technologies
- Adobe Creative Suite (a bonus)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is beneficial but not strictly required. The company may provide training and support for new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Results-driven and proactive
- Adaptable and resilient
- Collaborative and team-oriented
- Strategic and innovative
Self-Assessment Questions:
- Do you thrive in a dynamic, international environment?
- Are you comfortable managing multiple projects and priorities?
- Do you have strong communication skills and the ability to influence stakeholders?
- Are you passionate about the energy industry and eager to make a global impact?
ASSUMPTION: Swire Energy Services values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, international environment
- Adapting to cultural differences and working with diverse teams across the globe
- Balancing the demands of global marketing strategy with the need for local market adaptation
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, strategic thinking, and a commitment to lifelong learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on global strategy and cross-functional collaboration
- Experience in the B2B sector is beneficial but not strictly required, as the company offers training and support for new employees
- This role offers significant opportunities for international travel and global exposure, setting it apart from more locally-focused marketing positions
ASSUMPTION: While this role shares some similarities with other marketing positions, its global focus and cross-functional nature make it a unique opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and implementing a global marketing strategy for a new product launch
- Creating and managing engaging content for digital and traditional channels to drive brand awareness and lead generation
- Supporting events, exhibitions, and media campaigns to showcase the company's products and services
- Analyzing marketing performance data to identify trends, optimize campaigns, and measure ROI
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and analytical nature of the Marketing Manager role at Swire Energy Services.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team?
- What are the most significant challenges facing the global marketing team, and how can this role help address them?
- How does the company foster a culture of collaboration and innovation in its marketing efforts?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, showing the candidate's interest in the company's success and their commitment to driving global marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your work that showcase your marketing skills and achievements
- Follow up with the hiring manager within one week of submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
