Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: MakeLab Studio

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Part-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to fill the studio's pipeline
• Managing and evolving the studio's website
• Improving business through effective marketing campaigns
• Collaborating with the founder and creative director to achieve studio goals

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience across various marketing platforms to succeed.

📋 Key Responsibilities

✅ Creating and executing marketing strategies to fill the studio's pipeline

✅ Managing and evolving the studio's website to ensure it's updated and effective

✅ Improving the studio's pipeline through successful marketing campaigns

✅ Coordinating and creating content for various marketing channels

✅ Identifying new marketing channels and opportunities for growth

ASSUMPTION: The marketing manager will need to stay updated with the latest marketing trends and tools to effectively execute their responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven record of excellence in Marketing or Sales with 2-5 years of experience

Required Skills:

• Strategic thinking and planning
• Experience across various marketing platforms (paid ads, SEO, website design/development, design software, social media)
• Strong communication and interpersonal skills
• Proactive problem-solving and accountability

Preferred Skills:

• Experience in the event industry or related fields
• Fluency in French or other languages

ASSUMPTION: Candidates with experience in creative agencies or similar environments may find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: $30 per hour (CAD) + Vacation Pay, 24 hours per week

Benefits:

• Vacation Pay

Working Hours: 24 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time marketing roles in Toronto.

📌 Applicant Insights

🔍 Company Context

Industry: MakeLab Studio operates in the marketing services industry, specializing in strategy, experiential, and video production for technology clients.

Company Size: MakeLab Studio is a small company with 2-10 employees, offering a close-knit work environment with opportunities for growth and impact.

Founded: The company was founded in 2015 and has since worked with leading technology brands such as Samsung, Microsoft, and Adobe.

Company Description:

• MakeLab Studio brings creative tools to events, showing people how to be creative in new ways
• The studio has produced over 1000 experiences around the world, partnering with agencies and brands
• MakeLab Studio is opening a retail store location at STACKT Market in Toronto, where it will prototype new event experiences

Company Specialties:

• 3D Printing
• Laser Design
• Event Interactives
• Video Production
• Content Strategy

Company Website: http://www.makelabstudio.com

ASSUMPTION: MakeLab Studio's unique focus on live-making experiences and video production for technology clients sets it apart in the marketing services industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to grow within a creative agency environment.

Reporting Structure: The marketing manager will report directly to the founder and creative director of MakeLab Studio.

Work Arrangement: This is a part-time, hybrid role with on-site work required at the studio's Toronto location. Remote work options may be available.

Growth Opportunities:

• Expanding the studio's client base and service offerings
• Developing and leading a marketing team as the studio grows
• Gaining experience in event planning and management

ASSUMPTION: As a small company, MakeLab Studio offers ample opportunities for growth and impact for the right candidate.

🌍 Location & Work Environment

Office Type: MakeLab Studio's office is a creative workspace located at STACKT Market in Toronto, offering a collaborative and dynamic environment.

Office Location(s): 27 Front St E, Toronto, Ontario M5E 1B4, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and technology scene
• The studio's location at STACKT Market offers easy access to public transportation and nearby amenities
• Toronto's competitive job market may present opportunities for professional growth and networking

Work Schedule: The marketing manager will work 24 hours per week, with flexible scheduling to accommodate the studio's needs.

ASSUMPTION: The studio's location at STACKT Market provides an ideal setting for creative collaboration and event planning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the founder and creative director
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Communication and interpersonal skills
• Problem-solving and accountability
• Cultural fit with the studio's values

Application Tips:

• Highlight your relevant marketing experience and achievements
• Tailor your resume and cover letter to demonstrate your fit with the studio's values and specialties
• Prepare examples of your marketing campaigns and strategies to discuss during the interview

ATS Keywords: Marketing strategy, marketing campaigns, website management, SEO, paid ads, social media, design software, sales, event planning, experiential marketing, video production

ASSUMPTION: MakeLab Studio's interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with the studio's values.

🛠️ Tools & Technologies

• Marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Website design and development tools (e.g., WordPress, HTML, CSS)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The marketing manager will be expected to have experience with various marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be strategic and thoughtful
• Add energy
• Listen
• Don't tolerate problems
• Respect design

Work Style:

• Collaborative and creative
• Adaptable and proactive
• Results-driven and accountable

Self-Assessment Questions:

• Do you have experience developing and executing marketing strategies in a creative agency environment?
• Are you comfortable working in a small, close-knit team and contributing to the studio's growth?
• Do you have strong communication skills and the ability to work collaboratively with others?

ASSUMPTION: MakeLab Studio's values emphasize strategic thinking, energy, and respect for design, making this role well-suited for candidates with a creative and proactive mindset.

⚠️ Potential Challenges

• Balancing part-time work with other commitments
• Adapting to the studio's unique focus on live-making experiences and event planning
• Managing multiple marketing channels and campaigns simultaneously
• Working in a small, fast-paced environment with evolving priorities

ASSUMPTION: The marketing manager will need to be adaptable, proactive, and organized to succeed in this role, given the studio's small size and diverse range of services.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires experience in event planning and management, as well as a strong understanding of the technology industry
• MakeLab Studio's focus on live-making experiences and video production sets it apart from other marketing agencies
• This role offers the opportunity to work closely with the founder and creative director, providing ample opportunities for growth and learning

ASSUMPTION: Candidates with experience in creative agencies or similar environments may find this role particularly appealing, given its unique focus on live-making experiences and event planning.

📝 Sample Projects

• Developing and executing a marketing campaign for a new event experience at STACKT Market
• Managing the studio's website and ensuring it remains updated and effective
• Creating and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: The marketing manager's responsibilities will vary depending on the studio's priorities and client needs, requiring adaptability and a proactive approach.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the studio in the next year, and how can this role help address them?
• How does the studio support the professional growth and development of its employees?
• What is the studio's approach to event planning and management, and how does this role fit into that process?
• How does the studio measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
• What is the studio's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful questions during the interview process will demonstrate the candidate's interest in the role and commitment to the studio's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and demonstrate your fit with the studio's values
• Prepare examples of your marketing campaigns and strategies to discuss during the interview
• Follow up with the studio within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.