📌 Core Information
🔹 Job Title: Marketing Manager - Leadership & Management Apprenticeships
🔹 Company: KnowledgeBrief
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time, Permanent
🔹 Category: Professional Training and Coaching
🔹 Date Posted: Friday, 7th March 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic marketing efforts for online apprenticeship and training programs
- Enhancing brand presence and generating website traffic
- Managing lead generation, digital marketing strategies, and email marketing campaigns
- Collaborating with a team to achieve short-term and long-term goals
- Cultivating partnerships with potential clients and performing market analysis
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership. The ideal candidate will have experience in digital marketing, lead generation, and team management.
📋 Key Responsibilities
✅ Lead Generation Management: Plan and manage lead generation workload, collaborate with the Commercial Director and other team members to meet short-term and long-term goals, including the expansion of CMI courses and apprenticeships.
✅ Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to maximise brand awareness and support business objectives, oversee the delivery of email marketing campaigns, manage advertising strategy and execution, and manage press release creation and distribution.
✅ Content and Collateral Management: Lead content and blog creation efforts to drive engagement and support marketing campaigns, oversee the creation and proofreading of marketing collateral, and collate and apply case studies across various platforms.
✅ Partnership and Market Analysis: Cultivate and maintain partnerships with potential clients, perform market and trend analysis to inform strategic decisions, and use brand guidelines to enhance awareness and understanding of KnowledgeBrief’s offerings.
✅ Team Management: Line-manage a small but growing team responsible for lead generation and digital marketing, providing guidance and support to drive team success, and work closely with the Digital team to ensure cohesive and effective marketing processes.
✅ Culture and Values: Model the behaviours and values at the core of KnowledgeBrief’s Culture: Inspirational, Innovative, Authentic, and Relationships.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will have experience in digital marketing, lead generation, and team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in marketing, with a focus on digital marketing and lead generation
Required Skills:
- Strong interpersonal communication and relationship-building skills
- Experience with digital marketing and lead generation
- Capable of thinking outside the box and delivering creative solutions
- Able to collaborate and work well with others to achieve common goals and deliver results
- Experience leading a team through effective and engaging management skills
- Understanding and experience with SEO, SEM, and website management
- Familiar with tools like PPC, email marketing platforms, and market analysis techniques
- Able to plan and manage their own workload independently
Preferred Skills:
- Experience with CMI qualifications and apprenticeship programs
- Knowledge of the professional training and coaching industry
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, lead generation, and team management, with a practical understanding of marketing principles and the ability to plan and execute their workload.
💰 Compensation & Benefits
Salary Range: £35,000 to £45,000 per annum, dependent on experience
Benefits:
- Investment in staff CPD, with study days every month for personal development
- 5.6 weeks annual leave plus bank holidays off and a 2-week closure over Christmas/New Year's
- 2 Weeks paid company short-term sick pay
- Access to a colleague assistance programme through Health Assured for 24/7 wellbeing support, plus additional discounts and benefits
Working Hours: 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the professional training and coaching industry in London.
📌 Applicant Insights
🔍 Company Context
Industry: KnowledgeBrief is a leading provider of leadership and management apprenticeships, delivering exceptional learning experiences through its innovative digital platform, comprehensive training, and engaging content. It operates in the professional training and coaching industry, serving a diverse client base that spans multiple sectors, including media, financial services, government, retail, and several NHS Trusts.
Company Size: KnowledgeBrief is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where employees can grow and make a tangible impact on the company's growth.
Founded: KnowledgeBrief was founded in 2008 and has since grown to become a pioneer in leadership and management education and business innovation.
Company Description:
- KnowledgeBrief helps its clients succeed in business management and leadership by providing relevant knowledge quickly, conveniently, and effectively, at lower cost
- The company combines the highest quality content with effective learning technologies to create proprietary, innovative learning tools that are genuinely applicable
- Its products and services deliver genuine top and bottom line benefits to some of the world's most iconic companies, major departments of state, and innovative local public authorities
Company Specialties:
- Innovation Programmes
- Professional Development
- Management Techniques
- CMI Qualifications
- Managed CPD
- Management Research
- Apprenticeship Programme
Company Website: http://www.knowledgebrief.com
ASSUMPTION: KnowledgeBrief is a well-established company in the professional training and coaching industry, with a strong reputation for delivering high-quality, innovative learning experiences.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering the opportunity to drive strategic marketing efforts and manage a small team. It provides a strong foundation for future growth into senior marketing roles.
Reporting Structure: The Marketing Manager reports directly to the Commercial Director and is responsible for line-managing a small but growing team dedicated to lead generation and digital marketing.
Work Arrangement: This role is a hybrid position, requiring candidates to live within a 1-hour commute of London for regular monthly operations meetings.
Growth Opportunities:
- As the company continues to expand, there will be opportunities for the Marketing Manager to grow into more senior roles within the marketing department or take on additional responsibilities
- KnowledgeBrief invests in staff CPD, providing opportunities for professional development and career growth
ASSUMPTION: This role offers a unique opportunity to drive strategic marketing efforts, manage a team, and contribute to the company's growth, with potential for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: KnowledgeBrief's offices are modern, collaborative spaces that foster creativity and productivity, with a mix of open-plan and private workspaces.
Office Location(s): KnowledgeBrief has offices in London and Exeter, with the Marketing Manager role based in London.
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
- The cost of living in London is higher than the national average, but the city's strong job market and diverse cultural scene make it an attractive place to live and work
- London's central location makes it easily accessible from other major cities in the UK and Europe
Work Schedule: This role follows a standard full-time work schedule, with flexibility for the right candidate. The hybrid work arrangement allows for remote work one day per week.
ASSUMPTION: The Marketing Manager role is based in London, offering the opportunity to work in a dynamic, multicultural city with a strong business ecosystem and ample opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the People Partner, Nathan
- Face-to-face or video interview with the Commercial Director and other relevant team members
- Final interview with the CEO
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing and lead generation skills
- Team management and leadership abilities
- Strategic thinking and planning
- Cultural fit and alignment with KnowledgeBrief's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing, lead generation, and team management, as well as your understanding of the professional training and coaching industry
- Demonstrate your ability to think outside the box and deliver creative solutions
- Showcase your strong interpersonal communication and relationship-building skills
- Prepare questions to ask the interview panel about the role, the team, and the company's growth plans
ATS Keywords: Digital Marketing, Lead Generation, Marketing Strategy, Email Marketing, Advertising, Brand Management, Team Management, Marketing Manager, Professional Training, Coaching, Apprenticeship, CMI, SEO, SEM, PPC
ASSUMPTION: The application process for the Marketing Manager role at KnowledgeBrief involves a thorough assessment of the candidate's digital marketing, lead generation, and team management skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Email marketing platforms: Outlook, Mailchimp, Brevo
- Advertising platforms: Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- SEO and SEM tools: Google Analytics, Google Ads, SEMrush, Ahrefs
- Project management tools: Asana, Trello, Monday.com
- Content creation tools: Canva, Adobe Creative Suite, Google Docs
- Marketing automation tools: HubSpot, Marketo, Pardot
ASSUMPTION: The Marketing Manager will be expected to have experience with a range of digital marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspirational: KnowledgeBrief values inspiration and encourages its employees to be inspired and inspiring
- Innovative: The company fosters a culture of innovation, encouraging employees to think outside the box and drive change
- Authentic: KnowledgeBrief values authenticity and encourages its employees to be genuine and true to themselves
- Relationships: The company prioritizes strong, positive relationships with its employees, clients, and partners
Work Style:
- Collaborative: KnowledgeBrief values collaboration and encourages its employees to work together to achieve common goals
- Dynamic: The company's work environment is fast-paced and ever-changing, requiring employees to be adaptable and responsive
- Supportive: KnowledgeBrief provides a supportive work environment that encourages employee growth and development
Self-Assessment Questions:
- How do you align with KnowledgeBrief's values of Inspirational, Innovative, Authentic, and Relationships?
- How comfortable are you working in a dynamic, fast-paced environment that requires adaptability and responsiveness?
- How do you approach building and maintaining strong, positive relationships with colleagues, clients, and partners?
ASSUMPTION: The ideal candidate for the Marketing Manager role at KnowledgeBrief will be someone who aligns strongly with the company's values and work style, with a proven track record of driving strategic marketing efforts, managing teams, and building strong relationships.
⚠️ Potential Challenges
- The Marketing Manager role requires a strong understanding of the professional training and coaching industry, as well as the ability to adapt to changes in the market and regulatory environment
- The role involves managing a small but growing team, which may present challenges in terms of delegation, communication, and team dynamics
- The hybrid work arrangement may present challenges in terms of maintaining a cohesive team culture and ensuring consistent communication and collaboration
- The role requires a strong focus on lead generation and digital marketing, which may involve working with external vendors and managing advertising campaigns
ASSUMPTION: The Marketing Manager role at KnowledgeBrief presents a unique set of challenges, requiring a strong understanding of the industry, effective team management, and the ability to adapt to changes in the market and regulatory environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to drive strategic marketing efforts for online apprenticeship and training programs, with a focus on lead generation and digital marketing
- This role is specific to the professional training and coaching industry, requiring a strong understanding of the market and regulatory environment
- Career progression in this role may involve moving into more senior marketing roles within the company or taking on additional responsibilities as the company expands
ASSUMPTION: The Marketing Manager role at KnowledgeBrief is unique in its focus on online apprenticeship and training programs, requiring a strong understanding of the professional training and coaching industry and the ability to drive strategic marketing efforts.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to maximize brand awareness and support business objectives
- Managing advertising strategy and execution, focusing on social media advertising to complement the social strategy and expand advertising efforts over time
- Collaborating with the Design & Brand Manager to create and distribute press releases that enhance brand recognition and reputation
- Cultivating and maintaining partnerships with potential clients, ensuring the delivery of value-driven marketing initiatives
- Performing market and trend analysis to inform strategic decisions and adapt to changing market conditions
ASSUMPTION: The Marketing Manager role at KnowledgeBrief involves a wide range of projects, requiring a strong understanding of digital marketing, lead generation, and the professional training and coaching industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development and career growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The ideal candidate for the Marketing Manager role at KnowledgeBrief will be someone who is curious, engaged, and proactive in seeking out information about the company, its growth plans, and the specific challenges facing the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, lead generation, and team management
- Prepare for your interview by researching the company, its industry, and the specific challenges facing the marketing department
- Practice your problem-solving and adaptability skills, as well as your ability to think outside the box and deliver creative solutions
- Follow up with the People Partner, Nathan, one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
