Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: GHGSat

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive lead generation strategies to support the sales team in meeting targets
• Identifying and collaborating with the sales team on trade shows/events, prioritizing participation based on awareness, consideration, lead gen, revenue, and ROI
• Leading the development of a library of customer stories, case studies, white papers, etc., to improve brand awareness and generate leads
• Partnering with Product Marketing to ensure messaging, value propositions, one-pagers are aligned with the needs of the sales team and the product team
• Working with a lean marketing team, chipping in to help out and get the job done

ASSUMPTION: This role requires a strong balance between creative thinking and strategic mindset with a go-getter attitude to execute plans flawlessly in a fast-paced environment.

📋 Key Responsibilities

✅ Lead Generation: Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets. Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads. Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Support Partnerships team to support marketing activities and drive partner lead gen. Work with Growth Marketing and Marketing Ops to track campaigns and measure results.

✅ Global Event Strategy: Identify and collaborate with the sales team on trade shows/events, prioritizing ones to participate in with a lens towards awareness, consideration, lead gen, revenue, and ROI. Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward. Explore other types of events (i.e., webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities.

✅ Sales Enablement & Content Creation Oversight: Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions, and deal closings. Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market. Lead the development of a library of customer stories, case studies, white papers, etc., that would be of interest to our target market. Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team.

✅ Marketing Team Support: As a lean team, we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Ideally, a Bachelor’s Degree in Marketing, Business Administration, or a related field

Experience: Proven experience (3-5 years) in a marketing manager role, with a focus on lead generation, event management, and content creation, working with landfill operators, financial services, government, and partners preferred

Required Skills:

• Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance
• Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
• Strong balance between creative thinker with a strategic mindset and a go-getter to execute plans flawlessly

Preferred Skills:

• Email Marketing, Website Content, and Branding experience

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the global nature of the company and the need to communicate effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto, the estimated salary range is CAD 80,000 - 120,000 per year. This includes a competitive OTE (On-Target Earnings) for all full-time employees.

Benefits:

• Health/Dental benefits
• Paid Time Off + floating statutory holidays
• Stock Options
• Flexible work environment

Working Hours: Full-time, with a flexible work environment that allows for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: GHGSat operates in the Environmental Services industry, focusing on remote sensing, emission monitoring, and energy transition. The company uses its own satellites and aircraft sensors to help industrial and government customers better understand, control, and reduce their greenhouse gas emissions.

Company Size: GHGSat is a mid-sized company with 51-200 employees, providing a dynamic and motivating work environment. This size allows for a creative and innovative atmosphere while still offering the resources and support of a larger organization.

Founded: GHGSat was founded in 2011 and has since grown to become a global technology leader with pioneering emissions-monitoring capabilities that drive industrial efficiency with positive impact.

Company Description:

• GHGSat offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world
• The company uses its own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions
• GHGSat’s unique capability enables it to provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space, further enabling the detection of greenhouse gas emitters and the visualization and quantification of their emissions

Company Specialties:

• Remote Sensing
• Emission Monitoring
• Energy
• Oil and Gas
• Energy Transition
• Environmental Services
• Energy Data
• Coal Mining
• Climate Change
• Satellite Data
• Leak Detection
• Methane Reduction
• Emission Data
• LDAR
• Natural Gas
• Emission Detection
• Analytics
• Environmental Data
• ESG Data
• Risk Management
• and Waste Management

Company Website: https://www.ghgsat.com

ASSUMPTION: GHGSat's commitment to a diverse and inclusive workplace is evident in its job posting, which states that it is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, age, or other legally protected status.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 3-5 years of experience in a marketing manager role with a focus on lead generation, event management, and content creation.

Reporting Structure: The Marketing Manager reports to the Director of Marketing and works closely with the I&G and Partnerships teams, as well as the Events Manager and Product Marketing.

Work Arrangement: This role offers a flexible work environment, allowing for remote work and a balance between creative thinking and strategic mindset with a go-getter attitude to execute plans flawlessly in a fast-paced environment.

Growth Opportunities:

• As GHGSat continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role within the marketing department
• The company's global presence and expansion plans may also present opportunities for international travel or relocation
• Working with a lean marketing team allows for the opportunity to gain experience in various aspects of marketing and contribute to the overall success of the team

ASSUMPTION: While not explicitly stated, there may be opportunities for professional development and growth within the company, as GHGSat values continuous learning and development for its employees.

🌍 Location & Work Environment

Office Type: GHGSat has multiple offices worldwide, with the Toronto office being one of them. The company offers a flexible work environment that allows for remote work.

Office Location(s): GHGSat's offices are located in Montreal, Quebec; Calgary, Alberta; Ottawa, Ontario; Houston, Texas; and London, UK.

Geographic Context:

• Toronto is the capital city of the province of Ontario and is the most populous city in Canada
• The city is known for its diverse culture, vibrant arts scene, and strong economy, with a particular focus on the technology and finance sectors
• Toronto's central location in Eastern Canada makes it an ideal hub for businesses looking to expand their reach into the North American market

Work Schedule: Full-time, with a flexible work environment that allows for remote work

ASSUMPTION: While not explicitly stated, the flexible work environment at GHGSat may allow for some overlap with other time zones to facilitate collaboration with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-depth interview with the hiring manager (Director of Marketing) and potentially other team members
• Final interview or presentation, if applicable
• Background check and reference check, if required

Key Assessment Areas:

• Marketing strategy and lead generation expertise
• Event management and planning skills
• Content creation and sales enablement experience
• Communication and interpersonal abilities
• Cultural fit and alignment with GHGSat's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the keywords provided in the job description
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment
• Research GHGSat's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization

ATS Keywords: Lead Generation, Event Management, Content Creation, Digital Marketing, Analytics Tools, CRM Systems, Communication, Interpersonal Skills, Project Management, Creative Thinking, Strategic Mindset, Email Marketing, Website Content, Branding

ASSUMPTION: The application process for this role may be subject to change, and it is essential to monitor the job posting and company website for updates.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Marketo or other marketing automation platforms
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used by GHGSat may vary depending on the role and the team's needs. The list provided is not exhaustive and may change over time.

👔 Cultural Fit Considerations

Company Values:

• Innovation: GHGSat values creativity, continuous learning, and pushing the boundaries of what's possible in emissions monitoring
• Integrity: The company is committed to acting with honesty, transparency, and accountability in all its interactions with customers, partners, and employees
• Sustainability: GHGSat is dedicated to driving positive environmental impact through its work and contributing to a more sustainable future
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect among its employees
• Excellence: GHGSat strives for the highest standards in its work, continually seeking to improve and exceed customer expectations

Work Style:

• Fast-paced and dynamic environment, with a focus on execution and results
• Strong emphasis on teamwork and collaboration, with a lean marketing team that requires all members to chip in and help out
• Flexible work environment, with remote work options and a focus on work-life balance
• Opportunities for professional development and growth within the company

Self-Assessment Questions:

• Do you have a proven track record of success in lead generation, event management, and content creation in a marketing manager role?
• Are you comfortable working in a fast-paced, dynamic environment with a lean marketing team, and willing to chip in and help out as needed?
• Do you possess strong communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization?
• Are you a creative thinker with a strategic mindset and a go-getter attitude, capable of executing plans flawlessly in a fast-paced environment?
• Do you share GHGSat's commitment to innovation, integrity, sustainability, collaboration, and excellence, and are you eager to contribute to the company's mission and values?

ASSUMPTION: GHGSat places a strong emphasis on cultural fit and alignment with its values, and candidates who demonstrate a clear understanding and commitment to these principles will be more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment may require strong organizational skills, attention to detail, and effective time management
• Working with a lean marketing team may require candidates to be comfortable with ambiguity and adaptable to changing priorities and workloads
• The global nature of GHGSat's business may present challenges in coordinating with international teams and stakeholders across different time zones
• Candidates may face competition for this role, as GHGSat is a well-established and respected company in its industry, with a strong brand and reputation

ASSUMPTION: While GHGSat offers a dynamic and innovative work environment, candidates should be prepared to face the challenges that come with working in a fast-paced, high-growth company in a competitive industry.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the environmental services industry, this role may require a stronger focus on lead generation and event management, with less emphasis on brand management and advertising
• GHGSat's global presence and focus on emissions monitoring may present unique challenges and opportunities compared to other companies in the industry
• Candidates with experience in the environmental services industry or related fields may have an advantage in this role, as they will be better equipped to understand and address the unique needs and challenges of GHGSat's customers and partners

ASSUMPTION: While this role shares similarities with other marketing manager roles in the environmental services industry, its unique focus on emissions monitoring and global presence sets it apart and presents candidates with a unique set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a comprehensive lead generation campaign targeting landfill operators, financial services, government, and partners, resulting in a 30% increase in qualified leads
• Planning and executing a global event strategy for GHGSat's annual emissions monitoring conference, with a focus on driving brand awareness, lead generation, and revenue growth
• Creating a library of customer stories, case studies, and white papers that highlight GHGSat's unique value proposition and drive engagement with target audiences

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of initiatives they may be expected to lead in this role. The specific projects and goals may vary depending on the organization's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how does this role contribute to addressing them?
• How does GHGSat support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
• How does GHGSat approach collaboration and communication with global teams and stakeholders across different time zones?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the keywords provided in the job description
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment
• Research GHGSat's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization
• Follow up with the hiring manager (Director of Marketing) one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.