- Job Title: Marketing Manager - Baby Care
- Company: Attindas - US
- Location: Raleigh, North Carolina, United States
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 10, 2025
- Experience Level: Mid-Senior level (2-5 years of experience)
- Remote Status: Hybrid (3 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for baby care products.
- Collaborating with cross-functional teams to drive retail brand growth.
- Managing internal and external partnerships to achieve growth goals.
- Overseeing marketing activation plans and coordinating product performance claims.
- Building and maintaining deep knowledge of infant products and benefits.
*ASSUMPTION:* This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
- Brand Strategy & Product Development:
- Lead development and execution of brand strategies for assigned accounts.
- Determine winning product assortments and develop marketing programs to drive retail brand growth.
- Lead cross-functional implementation of new product and packaging changes, including attending press runs.
- Marketing Activation & Claims Management:
- Oversee the development, execution, and measurement of marketing activation plans.
- Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
- Deliver regular marketplace analyses to identify business opportunities within products and claims.
- Consumer Insights & Partnership Management:
- Facilitate consumer input and leverage customer insights to shape the product roadmap.
- Manage internal and external partnerships, including agencies, print vendors, and retail cross-functional partners.
- Indirect leadership through influence is a key competency for this role, and the ability to inspire and lead high performing cross-functional teams is vital to success.
*ASSUMPTION:* This role requires strong project management skills, attention to detail, and the ability to handle multiple projects simultaneously. Effective communication and collaboration skills are essential for success.
🎯 Required Qualifications
- Education:
- B.S. in Marketing, Business, or a related field required.
- Experience:
- 4+ years of marketing experience, including business and sales processes.
- Proven project management experience, with the ability to lead, influence, and collaborate with cross-functional teams.
- Required Skills:
- Attention to detail and remaining highly organized.
- Capable of leading multiple projects simultaneously and handling ambiguity.
- Effective communicator and ability to thrive in a collaborative, team-oriented environment.
- Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook).
- Willingness to travel 10% to 20% of the time.
- Preferred Skills and Experience:
- Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business.
- Strong creative eye with experience in packaging and marketing activation, including artwork/concept development, artwork reviews, and press runs.
- Experience with new product and/or brand launch/activation initiatives.
- Proficiency in analytical/quantitative analysis, syndicated data analysis (e.g., Nielsen, IRI), and market research.
- Working with legal for trademarks searches and/or claims development.
- Successfully building and presenting persuasive presentations.
- Prior experience with project management and/or artwork proofing software (i.e., SmartSheet & Workfront).
*ASSUMPTION:* Candidates with experience in the preferred skills and experience section will have a significant advantage in this role.
💰 Compensation & Benefits
- Salary Range: $75,000 - $100,000 per year (based on industry standards for the role, experience level, and location)
- *Assumption:* The salary range is estimated based on market research and industry standards for marketing managers in the consumer goods industry, with a focus on baby care products.
- Benefits:
- Comprehensive health, dental, and vision insurance plans.
- Retirement savings plans with company match.
- Generous paid time off and holiday schedule.
- Employee assistance programs for work-life balance.
- Tuition reimbursement and professional development opportunities.
- Discounts on Attindas products and other employee perks.
- Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (3 days/week in-office)
*ASSUMPTION:* The compensation and benefits package is competitive and designed to attract and retain top talent in the marketing field.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods
- Company Size: 1,001-5,000 employees
- Founded: 1980
- Company Description: Attindas Hygiene Partners is a global leader in providing essential absorbent hygiene products, through both healthcare and retail channels, to people in more than 20 countries around the world. The company's 2,000 employees in Spain, Sweden, Germany, the United Kingdom, and the U.S. provide a combination of local intimacy and global strength that allows Attindas to provide truly differentiated products and service. The culture of Attindas is rooted in its mission of making personal care personal, accessible, and affordable. Attindas' adult incontinence, baby care, and clinical hygiene solutions provide health, comfort, and dignity to millions of people every day.
- Company Specialties: Adult Incontinence Products, Baby Diapers, Retail and Private Label, Healthcare, Direct-to-Consumer, and Personal Care
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Senior Marketing Manager, Baby Care Partner Brand Marketing.
- Work Arrangement: Hybrid (3 days/week in-office)
- Growth Opportunities:
- This role offers opportunities to grow within the marketing department and potentially take on more senior-level responsibilities as the company expands its baby care product offerings.
- Attindas values internal promotions and provides opportunities for employees to develop their skills and advance their careers.
- ASSUMPTION: This role is ideal for a marketing professional looking to make a significant impact in a dynamic, fast-paced environment and drive growth for a leading consumer goods company.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days/week in-office)
- Office Location: 8020 Arco Corporate Drive, Suite 200, Raleigh, North Carolina, 27617, US
- Geographic Context: Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a cost of living that is relatively affordable compared to other major U.S. cities. The area offers a mix of urban and suburban living options, with a variety of cultural attractions, outdoor recreation, and family-friendly neighborhoods.
- Work Schedule: The hybrid work arrangement allows for flexibility in balancing work and personal responsibilities. The in-office days provide opportunities for collaboration and face-to-face interaction with team members, while remote work offers the convenience of working from home.
- ASSUMPTION: This role is well-suited for candidates who prefer a hybrid work arrangement and enjoy the balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screen with the hiring manager.
3. In-depth behavioral and skills-based interviews with the hiring manager and other team members.
4. Final interview with the senior marketing manager or another senior leader.
- Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Ability to lead and collaborate with cross-functional teams.
- Creativity and innovation in marketing activation and brand strategy.
- Attention to detail and organizational skills.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills for this role.
3. Research Attindas and the baby care industry to show your enthusiasm and understanding of the company and its products.
4. Practice your presentation skills, as this role requires strong communication and presentation abilities.
- ASSUMPTION: Candidates who demonstrate a strong understanding of the required skills, provide specific examples of their experiences, and show enthusiasm for the role and the company will have a significant advantage in the interview process.
🛠 Cultural Fit Considerations
- Company Values: Personal, Agile, Innovative, and Integrity
- Work Style: Collaborative, fast-paced, and dynamic
- Self-Assessment Questions:
1. How do your personal values align with Attindas' company values?
2. Describe a time when you had to adapt quickly to a significant change in a project or work environment. How did you handle it, and what was the outcome?
3. How do you approach working with diverse teams, and how have you ensured that everyone's voices are heard and valued in your past experiences?
- ASSUMPTION: Candidates who can demonstrate a strong fit with Attindas' company values and work style, and who can provide specific examples of their experiences, will be more likely to succeed in this role and contribute to the company's culture.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple projects simultaneously and balancing competing priorities.
- Working with cross-functional teams and navigating different perspectives and priorities.
- Adapting to changes in the market, consumer behavior, or product offerings.
- Company-Specific Challenges:
- Working in a fast-paced environment with tight deadlines and high expectations.
- Balancing the need for innovation and creativity with the requirement to deliver results and meet business objectives.
- Collaborating effectively with internal and external partners, including agencies, print vendors, and retail cross-functional partners.
- Location-Specific Challenges:
- Adapting to a hybrid work arrangement and balancing the need for in-office collaboration with remote work flexibility.
- Managing the potential for work-life balance challenges in a fast-paced, dynamic environment.
- ASSUMPTION: Candidates who can demonstrate the ability to overcome these challenges and provide specific examples of their experiences will be better equipped to succeed in this role and contribute to the company's growth.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on baby care products, while related roles may cover a broader range of consumer goods or healthcare products.
- This role requires experience in private label or retail brand management, while related roles may focus more on corporate-owned brands or direct-to-consumer channels.
- This role involves working with retail partners to develop and grow private label brands, while related roles may focus more on driving sales or market share for corporate-owned brands.
- Industry-specific context:
- The baby care industry is highly competitive, with a focus on affordability, quality, and innovation.
- Private label or retail brand management requires a strong understanding of retail dynamics, consumer behavior, and the unique needs of retail partners.
- Career path comparison:
- This role offers opportunities to grow within the marketing department and potentially take on more senior-level responsibilities as the company expands its baby care product offerings.
- Related roles in corporate-owned brands or direct-to-consumer channels may offer different career growth paths, such as moving into brand management, product management, or general management roles.
- ASSUMPTION: Candidates who can demonstrate a strong understanding of the unique aspects of this role and the baby care industry will be better equipped to succeed in this position and contribute to the company's growth.
📝 Sample Projects
- Project example 1 (specific to this role): Developing and executing a marketing activation plan for a new line of baby wipes, including coordinating with cross-functional teams to ensure product availability, pricing, and promotional support.
- Project example 2 (specific to the industry): Conducting market research to identify consumer preferences and trends in baby care products, and using the insights to inform product development and marketing strategies.
- Project example 3 (specific to reported responsibilities): Coordinating with legal to substantiate product performance claims and ensure compliance with regulatory requirements.
- ASSUMPTION: Candidates who can provide specific examples of their experiences related to the reported responsibilities and industry-specific projects will be better equipped to succeed in this role and contribute to the company's growth.
❓ Key Questions to Ask During Interview
- Questions specific to role responsibilities:
1. Can you describe a time when you had to manage multiple projects simultaneously? How did you prioritize your tasks and ensure that all projects were completed successfully?
2. How have you handled working with cross-functional teams, and how have you ensured that everyone's voices were heard and valued in your past experiences?
3. Can you provide an example of a time when you had to adapt quickly to a significant change in a project or work environment? How did you handle it, and what was the outcome?
- Questions specific to company culture:
1. How do you approach working in a fast-paced environment with tight deadlines and high expectations?
2. How have you balanced the need for innovation and creativity with the requirement to deliver results and meet business objectives in your past experiences?
3. Can you describe your experience working with internal and external partners, including agencies, print vendors, and retail cross-functional partners? How have you ensured effective collaboration and communication with these stakeholders?
- Questions specific to work arrangement and location:
1. How do you approach working in a hybrid work arrangement, and how have you balanced the need for in-office collaboration with remote work flexibility in your past experiences?
2. What do you enjoy most about working in a dynamic, fast-paced environment, and how have you leveraged these aspects to drive success in your past roles?
- ASSUMPTION: Candidates who ask thoughtful, relevant questions that demonstrate their understanding of the role, company, and industry will be better equipped to succeed in the interview process and contribute to the company's growth.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [linked job posting](https://jobs.jobvite.com/attindas/job/o49iwfwL).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills for this role.
4. Research Attindas and the baby care industry to show your enthusiasm and understanding of the company and its products.
5. Practice your presentation skills, as this role requires strong communication and presentation abilities.
6. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
